Understanding usability standards is only half the battle; we also need to apply those standards to our designs. In this second part of a two-part series, Danny and Patricia Franzreb walk through their user-centered approach to designing with usability standards in mind.
Functional animation is subtle animation that has a clear, logical purpose. It reduces cognitive load, prevents change blindness and establish a better recall in spatial relationships. But there is one more thing. Animation brings user interface to life.
There is no section on site or in app that is more critical for conversion than the product page. The ability to see and understand product information easily is critical to users when they’re making a product decision.
This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s usership will be able to grow, too.Usability replaced the outmoded label “user friendly” in the early 1990s. “Usability” has had trouble finding the definition we use now. Different approaches to what made a product “usable” splintered between looking at it with th
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