Many usability tests are worthless. Researchers recruit the wrong kind of participants, test the wrong kind of tasks, put too much weight on people's opinions, and expect participants to generate design solutions.
Eva Kaniasty's insight:
Right method: a key component of a successful UX strategy.
UI is what people see and touch. It is what comes to mind when thinking of a product or an experience. But the UI stands on the top of a huge UX mountain. The better the UI works, the bigger the UX beneath.
I was a competitive road cyclist for four years. My bikes were good, but my race results were much less impressive. Instead of medals and trophies, all I had to show for it were shaved legs and a farmer’s tan.
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