User Experience & Service Design
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User Experience & Service Design
Maximize your Web returns: provide to your users the best online experience and solutions
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Improving Website Usability | Avoid these 6 Common Web Design Blunders

Improving Website Usability | Avoid these 6 Common Web Design Blunders | User Experience & Service Design | Scoop.it

Improving Website Usability | High-quality usability has been the center of discussions in the industry in the past ten years, as it becomes more and more important for users. Good usability can also help build brand awareness and can generally improve a user’s opinion of a website and even a company. There is so much focus on usability today because big and small companies showed how important a good usability strategy can turn out to be. Good usability has been in the past couple of years at the heart of successful start-ups. Simple ideas are most of the time the most innovative and this is mainly what usability is about: making a feature or a product easy to use, while still keeping the product quality at a high level.

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12 usability flaws that are spoiling the mobile web

12 usability flaws that are spoiling the mobile web | User Experience & Service Design | Scoop.it
The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis.
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A Matter of Character: Knowing your users and their stories

A Matter of Character: Knowing your users and their stories | User Experience & Service Design | Scoop.it

I’m fascinated with the concept of applyingstorytelling principles to the processes of productdevelopment to create great user experiences. Of recent interest is the similarity between making a film and creating a digital product or service.

KCompany's insight:

As an industry, I believe we can help our clients, colleagues, and customers better understand what we do, and the value of user experience, if we get better at helping others understand why an investment in characters and story will ultimately lead to a product that fits into the story of a user’s life.

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Service Design + Lean UX + Disruptive Design = UX Strategy?

Service Design + Lean UX + Disruptive Design = UX Strategy? | User Experience & Service Design | Scoop.it

It seems like the UX community has been struggling a bit to reach a common definition of UX strategy. Is it a framework or an approach? Is it a methodology or a philosophy? For me, it is all of these things; but the most important thing is that UX strategy is fluid, not fixed. Companies pay a lot of money to hire UX Strategists to prepare UX strategy documents, without realizing that a UX strategy needs to be alive and current to be valuable.

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Shopping Cart Usability | UX Magazine

Shopping Cart Usability | UX Magazine | User Experience & Service Design | Scoop.it

When it comes to e-commerce sites and shopping cart flows, usability testing is more than good practice. It’s a precious tool that helps uncover missed opportunities and dollars left on the table

KCompany's insight:

1: Do what you say you’re going to doLesson

2: Eliminate distractions, tempting as they may beLesson

3: Give them the whole enchiladaLesson

4: Surprises lurk, so keep on testing

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Can Card Sorting Improve the Usability of Your Designs?

Can Card Sorting Improve the Usability of Your Designs? | User Experience & Service Design | Scoop.it
Card sorting is one of the most basic, easy-to-do usability testing techniques available at your disposal.
KCompany's insight:

Can sorting is the first and easier step to engage when thinking about new information architecture.

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The Difference Between Web Design and UX Design

The Difference Between Web Design and UX Design | User Experience & Service Design | Scoop.it

When someone on the street or at a party asks me, “What do you do for a living?” I usually say I’m a web designer.

KCompany's insight:

1.It implies a strong command of HTML, CSS and JavaScript (and maybe Flash).

2.It ignores all the other platforms.

3.It comes with baggage.

4.It ignores the processes, techniques and disciplines upon which UX design is based.

5.It’s not how more experienced roles are advertised.




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7 Pitfalls to Avoid in Defining and Measuring UX Success

7 Pitfalls to Avoid in Defining and Measuring UX Success | User Experience & Service Design | Scoop.it

Following up on the post about Defining and Measuring UX Success, this post talks about some challenges you might face as you get your UX Metrics program up and running.

KCompany's insight:

1.   Lack of knowledge about what users are doing now.

2.   Lack of a common understanding ... who is measuring what?

3.   Directional indication versus absolute value.

4.   The scaly issue of scales

5.   Experts aren’t users, so how do we interpret the data?

6.   Don’t lose track of the things that are hard to measure.

7.   Don’t over-analyze what you can measure

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How to Design Call to Action Buttons that Convert?

How to Design Call to Action Buttons that Convert? | User Experience & Service Design | Scoop.it
The design and copy of your call to action buttons has a significant impact on your conversion rates. Read our case studies to find out how to change yours.
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10 Most Common Misconceptions About User Experience Design

10 Most Common Misconceptions About User Experience Design | User Experience & Service Design | Scoop.it
Whitney Hess is an independent user experience designer, writer and consultant based in New York City. She authors the blog Pleasure and Pain. When I tell people that I am a use...
KCompany's insight:

1. ...user interface design
2. ...a step in the process
3. ...about technology
4. ...just about usability
5. ...just about the user
6. ...expensive
7. ...easy
8. ...the role of one person or department

9. ...a single discipline

10. ...a choice

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6 Simple Elements That You Can Optimize for More Home Page Sign Ups

6 Simple Elements That You Can Optimize for More Home Page Sign Ups | User Experience & Service Design | Scoop.it
Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks?
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The Expanding Role of User Experience Design | UX Magazine

The Expanding Role of User Experience Design | UX Magazine | User Experience & Service Design | Scoop.it

As UX designers, our role in our industry is more important today than ever. Our medium is maturing into a broad, multiple-platform, always on, multi-context, center-of-our-universe conduit for information. Our clients and customers are demanding more of us. We're not just designing web experiences anymore.

KCompany's insight:

Diplomacy and communication skills are not easily learned from a book or a class, but if you're a UX designer working in a team you're probably getting the best education with these skills that you can. Spend some time outside of work getting to know more about your colleagues' disciplines. Listen and empathize with the people you collaborate with as much as you do with the people you're designing for. Though roles are splintering and technologies are becoming more complex, we can design more usable and enjoyable experiences for our users when we better understand our peers.

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What Is User Experience Design? Overview, Tools And Resources | Smashing UX Design

What Is User Experience Design? Overview, Tools And Resources | Smashing UX Design | User Experience & Service Design | Scoop.it
Websites and Web applications have become progressively more complex as our industry's technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.
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Why user personas are not enough

Why user personas are not enough | User Experience & Service Design | Scoop.it
User personas are a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better?
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