Improving Website Usability | High-quality usability has been the center of discussions in the industry in the past ten years, as it becomes more and more important for users. Good usability can also help build brand awareness and can generally improve a user’s opinion of a website and even a company. There is so much focus on usability today because big and small companies showed how important a good usability strategy can turn out to be. Good usability has been in the past couple of years at the heart of successful start-ups. Simple ideas are most of the time the most innovative and this is mainly what usability is about: making a feature or a product easy to use, while still keeping the product quality at a high level.