User Experience Design
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The Technology Behind Mobile Research: Browsers vs. Apps

The Technology Behind Mobile Research: Browsers vs. Apps | User Experience Design | Scoop.it

There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.

 

At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.

 

I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.

 

“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?”


Via Russ Merz, Ph.D., Michael Allenberg
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Becky Roehrs's comment, May 13, 2013 11:05 PM
Point taken-it may matter. Sometimes, there is not a "best" way-there are many ways.
Russ Merz, Ph.D.'s comment, May 14, 2013 8:01 AM
I think it depends on why a marketer is using a mobile optimized website versus an app to deliver customer experiences. Some experiences may be better delivered via an app such as Starbucks customer loyalty program which works very smoothly via a smartphone. I doubt a mobile optimized website would work as well.
malek's curator insight, May 14, 2013 10:52 AM

When it comes to mobile search, I share the same view: I am with the fence-sitters

Rescooped by Judi Wunderlich from UXploration
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Creating a Successful Information Experience for Your Users | UX Magazine

Creating a Successful Information Experience for Your Users | UX Magazine | User Experience Design | Scoop.it

A good information experience pulls all the components of the application together so that users can successfully and confidently move through an application. By providing the right information, you can improve the overall usability of your application, which in turn improves the satisfaction of your customers.


Via Mario K. Sakata
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Mario K. Sakata's curator insight, May 9, 2013 7:28 PM

Information Strategy.

jm gif's curator insight, May 10, 2013 5:03 AM

Un artículo muy interesante sobre la gestión de la información para los usuarios

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How Much Code Should A UX Designer Write? | UX Mastery

How Much Code Should A UX Designer Write? | UX Mastery | User Experience Design | Scoop.it
While I wouldn't consider “writing code” to be a core skill for a UX designer (the topic does pop up every now and then, and usually results in much heated debate) there's no denying the advantages that the ability to write ...
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Do UX Designers, in fact, code? 

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The Mobile Challenge | The User Experience - Library Journal - Library Journal

The Mobile Challenge | The User Experience - Library Journal - Library Journal | User Experience Design | Scoop.it
The Mobile Challenge | The User Experience - Library Journal
Library Journal
In one simple search, users are often whisked away to a chaotic and unoptimized experience provided by third-party vendors.
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UX and responsive design stuff...

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Why You Only Need to Test with 5 Users

Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford. (Usability Testing With 5 Users; Jakob Nielsen, år 2000.
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Usability testing info >

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Untamed Tech - AutoWeek

Untamed Tech - AutoWeek | User Experience Design | Scoop.it
Untamed Tech AutoWeek "The layers of UX they described—usability, desirability and surprise—were clearly a focus in the design." She felt the CUE team, more than the others, seemed focused on creating a great user experience across the board: The...
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UX Design in the automotive industry: 

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When to Use Which User Experience Research Methods

When to Use Which User Experience Research Methods | User Experience Design | Scoop.it
User experience (UX) research methods answer a wide range of questions. Know when to use each method by mapping them in 3 key dimensions and across typical product development phases.
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Some info for my UX peeps: 

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