In the last years I have been checking Google’s research material and it is fascinating to see how one paper you read before is shaping google’s product experience. Now I will like to share with you just three inspiring examples on how Google goes from Research to Design. I hope this 3 lessons inspires you as much as it has inspired me!
Contextual experience is the next step of evolution on personalization. It is about knowing your users deeply and understanding what are they doing right now. Means, go from the basic traditional personalization based on demographics segmentations, or user’s account personalization, into a truly individualized experience, using a broad source of data.
What for? to create experiences that seems to be designed for each specific user because of its relevance and tailored. From user point of view the resulted experience feels truly personal and engage with the brand seems to be easier than never.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.