User Experience
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3 Google’s lessons on How to go from Research to Design Solution | UX Lady

3 Google’s lessons on How to go from Research to Design Solution | UX Lady | User Experience | Scoop.it
blog about user experience by silvana churruca
UX Lady's insight:

In the last years I have been checking Google’s research material and it is fascinating to see how one paper you read before is shaping google’s product experience. Now I will like to share with you just three inspiring examples on how Google goes from Research to Design. I hope this 3 lessons inspires you as much as it has inspired me!

 

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Contextual experience, the holy grail of Relevance | UX Lady

blog about user experience by silvana churruca
UX Lady's insight:

Contextual experience is the next step of evolution on personalization.  It is about knowing your users deeply and understanding what are they doing right now. Means, go from the basic traditional personalization based on demographics segmentations, or user’s account personalization, into a truly individualized experience, using a broad source of data.


What for? to create experiences that seems to be designed for each specific user because of its relevance and tailored. From user point of view the resulted experience feels truly personal and engage with the brand seems to be easier than never.


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