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The drunkard’s search | 90 Percent Of Everything

James Hatfield's insight:

Harry Brignull shines a spotlight on convenience bias.

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Bad A/B testing is worse than none at all - Quartz

Bad A/B testing is worse than none at all - Quartz | User Experience | Scoop.it
Bad A/B testing is worse than none at all
Quartz
The concept of A/B testing is simple: Compare how two approaches—different email subject lines or a new website design, for instance—affect user response, and go with the better one.
James Hatfield's insight:

Statistical significance, useful KPIs and experience in test design... sorry folks, somethings really are best left to the professionals.

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Why You’re Crazy to Spend on SEM but Not A/B Testing

Why You’re Crazy to Spend on SEM but Not A/B Testing | User Experience | Scoop.it
If you’re spending money to bring people to your site, you should be doing everything in your power to maximize the chance that those people do what you want in return.
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