Persuasion isn’t a slick ad pitch or a campaign promise. It’s inherent to the content, style, and delivery of our messages, for better or for worse. Everything we say, do, and design has an impact on how our message is perceived—so why not put that power to work for you on the web? Victor Yocco shows us how to incorporate a deeper understanding of the psychological underpinnings of persuasion into our designs, allowing us to better reach—and win—the hearts of our users.
"Many in the UX field have felt obstructed by development teams who insist on adopting agile methodologies and confused about why their arguments for paying closer attention to users go unheeded. It may be helpful to ask whether the presence of UX designers and researchers on the team contributes to rolling back some of the hard-earned job protections that software developers have won, and to find new ways of talking about and practicing our craft that highlight the benefits to them."