Alan Cooper, the Father of Visual Basic, had the full attention of the entire class during his “Design Leadership” workshop. In the calm reassuring tone of a wise patriarch he said, “Design is not so much a design issue as a power struggle.” At that moment, everyone began recalling experiences where their design process required…
We’ve all fallen into territorial arguments about what content belongs on a site’s homepage. It’s the most important part of your website, after all—or is it? Ida Aalen shows us how to circumvent these turf wars with the Core Model approach, starting with a workshop to get everyone on the same page about what really counts as important—to your users. By identifying the core elements of your website as a team, you’ll make those smaller decisions about page design and content placement a lot faster, and without getting political about it.
Don’t naively ask your client or product owner if designing for accessibility principles or any particular user type is in scope. Assume that they are. Sure, ask questions, do research, and find out what your key use cases are. But stop making assumptions that ideal cases are the norm and everything else is an edge case. People and their environments are different enough that all users and use cases are edge cases. Plus, they’re changing all the time.
Choosing typefaces is an integral part of every web design project. With thousands of typefaces available from hosting services such as Typekit, as well an ever-improving collection of free fonts available, there has never been a better time to be a typography-obsessed web designer.
At the end of the day, implementing suggestions for alternative and supplementary products is a way to increase the user’s product catalog awareness as well as enable lateral site navigation and cross-scope jumping. This lowers the risk of users getting trapped in a category that’s potentially too narrow for their product needs.
Sass is a powerful tool in helping us wrangle complex stylesheets. Yet it has its headaches—including troublesome nesting of CSS selectors, code duplication, and tight coupling—that result in messy outputted CSS. Universal standards aren’t a viable answer, as the Sass spec continues to quickly change and grow. Felicity Evans holds that the problem isn’t Sass itself, but the way we use it. In this article, she champions a set of tenets that offers guidelines on how to work with Sass and evaluate new features and techniques.
Usability testing has been around so long that it’s the most well-known and most frequently practiced user research method. So I find it amazing that there are still so many misconceptions about usability testing. In this column, I’ll debunk the most common myths and misconceptions that I’ve encountered over the years.
The Longest Lasting Emotions In Customer Experience. Recent research published in the journal: Motivation and Emotion shows which emotions last the longest and why. We explore what this means for customer service and customer experience leaders.