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User Conversion
HEAR = Happiness, Engagement, Adoption, Retention (just listen)
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Rescooped by Cathryn Brimhall from SEO and Social Media Marketing
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Search and Social Signals: Let the Cross-Pollination Begin

Search and Social Signals: Let the Cross-Pollination Begin | User Conversion | Scoop.it
What the searcher actually types into the search engine is a very clear window into intent. If I search for Black Rain Boots, it’s obvious that at this time I wouldn’t be interested in a pair of sandals or tennis shoes. Even if the search and social team sit apart, find a way to bring the data together and begin to grow your garden. Read More: http://searchenginewatch.com/article/2316481/The-Buzz-on-Search-and-Social-Signals-Building-Informed-Cross-Channel-Strategies
Via Antonino Militello
Cathryn Brimhall's insight:
La floraison de #seo
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Les processus conversationnels : la clef de voûte de votre réseau social d’entreprise (RSE)

Les processus conversationnels : la clef de voûte de votre réseau social d’entreprise (RSE) | User Conversion | Scoop.it
Déployer le réseau social d'entreprise, un OLNI (objet logiciel non identifié) pour beaucoup, demande de changer de paradigme pour réussir son déploiement.
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5 Awesome User Experience Articles That Will Inspire You

5 Awesome User Experience Articles That Will Inspire You | User Conversion | Scoop.it
Danielle Arad | Top UX Articles of the Week (5 Awesome User Experience Articles That Will Inspire You http://t.co/Fry0Qz0f4f)
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What Does Hummingbird Mean to SEO? - MySocialAgency

What Does Hummingbird Mean to SEO? - MySocialAgency | User Conversion | Scoop.it
The announcement of the new algorithm from Google known as Hummingbird is guaranteed to have sent many a site owner into a little panic last week...
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Integrating Mobile, User Experience, and Analyt...

Integrating Mobile, User Experience, and Analyt... | User Conversion | Scoop.it
No marketing strategy is complete if it doesn’t address the rapid rise of mobile devices and mobile apps, the increasing importance of user experience, and the power of Web analytics.
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Students cite EU data protection laws, challenge firms over NSA data transfers

Students cite EU data protection laws, challenge firms over NSA data transfers | User Conversion | Scoop.it
"US gag orders are not valid here," group says.
Cathryn Brimhall's insight:

Max Schrems, 25, is leading a group called Europe vs. Facebook to force the social network to comply with EU data protection law.

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Rescooped by Cathryn Brimhall from Stratégies de contenu - #SCMW2014
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Rédaction web : 7 idées reçues décryptées

Rédaction web : 7 idées reçues décryptées | User Conversion | Scoop.it
Pour les stratèges, le marketing de contenu semble avoir le vent en poupe. La réalité du terrain est pourtant différente et le rédactionnel demeure souvent le parent pauvre des sites internet.

Via Hélène Brevet
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Attraptemps's curator insight, June 27, 2013 1:47 AM

Ne négligez pas l'importance du contenu sur votre site : c'est de lui dont dépend votre réussite !

Laura Koeppler's curator insight, June 29, 2013 2:35 AM

...et pourtant nous le savons, le contenu est roi !

Philippe Villette's curator insight, July 23, 2013 11:18 PM

"A l’heure où 75% des internautes admettent juger la crédibilité des sociétés sur l’aspect de leur site web, il est désormais impératif de soigner aussi bien le fond que la forme."

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Advice from a former Apple director who coined the term 'user experience' - GeekWire

Advice from a former Apple director who coined the term 'user experience' - GeekWire | User Conversion | Scoop.it
Having worked on Apple’s User Interface Technologies and introducing the term "user experience" to company execs in the early 90s, Mitch Stein knows a thing or two about how humans interact with computers.
Cathryn Brimhall's insight:

“This is key. First, assimilate: You don’t ask the user what they want — you go out and live with them and literally become the user. You do it with a wide-angle lens. You do it not just to tackle the problem you think you’re solving —you need to understand the culture they live in, what motivates them, that sort of stuff. I know that sounds touchy feel-y, but it really works."

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Steve McGarry - Quotes on Design

Steve McGarry - Quotes on Design | User Conversion | Scoop.it
Design should never say look at me, design should say look at this. #ux http://t.co/3nSBhFUlVM #QuotesOnDesign
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Beautiful Examples of Flat Icons Design

Beautiful Examples of Flat Icons Design | User Conversion | Scoop.it
Flat Design is one of the newest approaches in web design, aiming for simplicity and powerful visual impact and using shapes as patterns and backgrounds. Microsoft’s Metro user interface is probably the most popular Flat Design example.
Cathryn Brimhall's insight:

Innovative in their own web design, inspiring creative design elements

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Comment scénariser votre communication sur les réseaux sociaux ?

Comment scénariser votre communication sur les réseaux sociaux ? | User Conversion | Scoop.it
Publication sur une page Facebook, partage sur son profil perso, tweet, retweet avec un autre compte, partage sur Viadeo et Google Plus... Lorsqu’on fait la promotion de son contenu sur les réseaux
Cathryn Brimhall's insight:

Un exemple de scénario type :

Le blog corporate publie un article ;2 min après : le compte Twitter publie un tweet renvoyant vers l’article ;5 min après : Le post est publié sur la page Facebook officielle ;10 min après le compte personnel Facebook du PDG like le post Facebook ;En même temps, son compte Twitter retweet l’information ;15 min après les comptes Facebook et Twitter du Directeur commercial like et retweet l’information ;30 min après, l’information est publiée sur les comptes Viadéo et Linkedin du PDG ;2h après, des publications sont faites sur les groupes Linkedin et Viadéo sélectionnés ;Le lendemain, la responsable marketing publie l’information sur ses comptes Twitter, Facebook, Linkedin et Viadeo.
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User Experience, Incorporated

User Experience, Incorporated | User Conversion | Scoop.it
In business today, “user experience” (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user -- everything from its look and feel design to how it responds when (User Experience,...
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[Expert] Médias, le marketing éditorial n’est pas (forcément) le mal, par Cyrille Frank - FrenchWeb.fr

[Expert] Médias, le marketing éditorial n’est pas (forcément) le mal, par Cyrille Frank - FrenchWeb.fr | User Conversion | Scoop.it
Cathryn Brimhall's insight:

“Brand-content”, marketing éditorial, “native advertising” … le contenu de marque est la nouvelle marotte des experts du marketing qui ne jurent plus que par le “storytelling”.

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NFR Challenges - Is Real End User Experience King?

NFR Challenges - Is Real End User Experience King? | User Conversion | Scoop.it
Importance of Non Functional Requirements - Non Functional Requirements are to Performance Engineers what Functional Requirements are to Developers on a program. Non Functional Requirements are som...
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Culture RP » Les cinq mythes sur les Influenceurs

Culture RP » Les cinq mythes sur les Influenceurs | User Conversion | Scoop.it
5 bons points marqués pour les influenceurs... vous y trouvez votre compte?
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Will Twitter's New Conversations Hinder or Spark Conversations? - Brian Solis

Will Twitter's New Conversations Hinder or Spark Conversations? - Brian Solis | User Conversion | Scoop.it
New Twitter timeline lengthens the life of conversations. I'd argue this is a positive for user experience. http://t.co/6dDDaSTkC6…; #ACPR #6
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7 Growth Hacks to Test on Your Next Landing Page

7 Growth Hacks to Test on Your Next Landing Page | User Conversion | Scoop.it
modern conversion. 7 innovative growth hacking tactics and how to apply them to your landing pages.
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Differentiate user centered design and user experience design - User Answer To Computing Errors

Differentiate user centered design and user experience design - User Answer To Computing Errors | User Conversion | Scoop.it
ANSWER... (#facebook: Differentiate user... http://t.co/cmJl0J4DWf #answer)
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Les partages sociaux et le référencement sont fortement corrélés

Les partages sociaux et le référencement sont fortement corrélés | User Conversion | Scoop.it
Chaque année, SearchMetrics fournit son compte rendu des critères liés au référencement naturel. Un document complet : 70 pages d’analyses sur les facteurs qui améliorent ou déprécient le positionnement des pages dans les moteurs de recherche.
Cathryn Brimhall's insight:

SearchMetrics observe une forte corrélation entre les réseaux sociaux et le positionnement des pages. Ainsi, les +1 ajoutés sur Google+ constituent le critère le plus corrélé avec le référencement des pages.

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[Expert] Jusqu’où peut aller la publicité ? par Grégory Pouy

[Expert] Jusqu’où peut aller la publicité ? par Grégory Pouy | User Conversion | Scoop.it
La publicité est de moins en moins efficace, tout le monde le sait. Elle reste toujours idéale…
Cathryn Brimhall's insight:

le Neuromarketing permet d’aller plus loin

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Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study | Smashing Magazine

Gone In 60 Frames Per Second: A Pinterest Paint Performance Case Study | Smashing Magazine | User Conversion | Scoop.it
In this article, Addy Osmani and Paul Lewis discuss how to improve the paint performance of your websites and Web apps.
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Is user experience (UX) customer service, or a form of customer service? | inspiring

Is user experience (UX) customer service, or a form of customer service? | inspiring | User Conversion | Scoop.it
Is user experience (UX) customer service, or a form of customer service? http://t.co/HsX64vh2T5
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SEO 2013 Google Leaks - USER experience matters, Panda Case Study, and more!

questions: joshbachynski@gmail.com :-) (SEO 2013 Google Leaks - USER experience matters, Panda Case Study, and more! http://t.co/UMMQYKHSw2)
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UX Apprentice

UX Apprentice | User Conversion | Scoop.it
RT @asist_org: UX Apprentice helps people get started in the field of user experience design - great for all fields http://t.co/5bB0oIYtl0
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Popular Lies About Graphic Design

An attempt to debunk the various myths, misconceptions and outright lies that permeate the industry of design. Available December through Actar Publishing.
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