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Why “Simple” Websites Are Scientifically Better

Why “Simple” Websites Are Scientifically Better | Usability & UX Research | Scoop.it

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Via Terry Patterson
Julien ROLAND (@ Cairnz)'s insight:

Want to know what the ingredients are for a successful Website? Think 'simple' and 'prototypical'. Good Insights, Immediately applicable. Author warns that it 'doesn’t mean that every aspect of your site should fit that mold'.

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Terry Patterson's curator insight, November 26, 2013 9:49 AM

I don't particularly like articles that lure me to sign up for stuff, but if you can bare with the ask, this article does have some useful information. 

Usability & UX Research
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Should we be using Social Logins over the traditional process? - The Usabilla Blog

Should we be using Social Logins over the traditional process? - The Usabilla Blog | Usability & UX Research | Scoop.it
65% of consumers prefer social logins to forms, the stats are hard to disagree with. However, discover why Social Logins aren't all they're cracked up to be
Julien ROLAND (@ Cairnz)'s insight:

Interesting discussions about the pitfalls of Social Logins. Also about their advantages, especially regarding Mobile. Recommended.

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This Ingenious Touchscreen UI Should Be in Every Car | Wired Design | Wired.com

This Ingenious Touchscreen UI Should Be in Every Car | Wired Design | Wired.com | Usability & UX Research | Scoop.it
If car companies are going to insist on using touchscreens, the should look at this eyes-free concept by Matthaeus Krenn.
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UX goes mainstream? User experience testing budgets surge | ZDNet

UX goes mainstream? User experience testing budgets surge | ZDNet | Usability & UX Research | Scoop.it
Budgets to test interfaces and experiences have surged as companies try to provide one customer experience across multiple screens and devices.
Julien ROLAND (@ Cairnz)'s insight:

Multi-Device, Touch, Global and ... Wearable Tech mostly affecting UX Research in the next 5 years according to UX professionals.

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4 essential UX rules taught by eye-tracking research

4 essential UX rules taught by eye-tracking research | Usability & UX Research | Scoop.it

Via Hannes, Fred Zimny
Julien ROLAND (@ Cairnz)'s insight:

As the articles says: 'Text draws the eye quicker on a computer screen than does a picture—again, contrary to what one might call conventional wisdom.' But is that a 'general' rule valid for ALL users or are there individual differences (e.g .people more likely to react to text vs. others more likely to react to images)?

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Hannes's curator insight, November 24, 2013 9:49 AM

Vision is the main perceptual system used on the web. How people scan content and decide where to focus their attention is essential to understand in order to create good UX. Eye-tracking research indicates that web users have developed patterns of visual perception. This article presents four design rules to consider based on those findings.

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UX Research | Standardized Usability Questionnaires

UX Research | Standardized Usability Questionnaires | Usability & UX Research | Scoop.it
Not enough content on the web encourages UX researchers to use standardized usability questionnaires after each usability test.

Via Mario K. Sakata
Julien ROLAND (@ Cairnz)'s insight:

Though I understand the purpose of Standardized Usability Tests and have used them (SUS), I see some limitations in using them IN ADDITION to the actual study's protocol: #1 addressing client -specific issues already requires tradeoffs in terms of issues to explore / questions to ask considering the average duration of individual tests and #2 it is possible to "be inspired"by standardzed tests and make sure these questions / aspects are addressed WITHIN the specific protocol. Of course #2 would not allow for comparability with other studies as the questionnaire is not delivered in a similar way. This is of course a big drawback in innovation research (as in R&D) projects where reference to previous studies / results is key, but how important is that for UX research in the context of customer projects? 

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Tablet Usability: Findings from User Research

Flat design and improperly rescaled design are the main threats to tablet usability, followed by poor gestures and workflow.
Julien ROLAND (@ Cairnz)'s insight:

Nothing much to add. Responsive design is probably a good "way to go" to address the "rescaled design" issue mentionned in the article. Interesting to see to what extend "learning" can mitigate the negative usability effects of flat design. There are probably flat design -related "cultural" references to acquire. Question is: how long will the flat design trend last? 

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4 Design Patterns That Violate Back-Button Expectations - Articles - Baymard Institute

4 Design Patterns That Violate Back-Button Expectations - Articles - Baymard Institute | Usability & UX Research | Scoop.it

During all our usability studies we’ve observed how users, both novice and expert, rely extensively on the browser back button. Often this has severe usability implications in these modern days where we design webpages with overlays, toggled states, accordion checkouts and one page applications.

Julien ROLAND (@ Cairnz)'s insight:

Excellent article describing several situations where the Back-Button effect does not align with the user's expectations. This has of course severe implications as the Back-Button is widely used when browsing online, especially on Mobile. A simple technical solution does exist to overcome the standard limitations. But again, expectations need to be well understood for each pattern, and for each context, through research and testing in order to implement the "right" Back behavior. A not so much talked-about subject but, as mentioned, with wide -ranging consequences if you think about it.

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You Won’t Finish This Article

You Won’t Finish This Article | Usability & UX Research | Scoop.it
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging”...
Julien ROLAND (@ Cairnz)'s insight:

Clever article that goes far beyond "People Scroll vs. People Don't Scroll on Website". Reveals how deep people tend to go on Webpages, as well as where they spend most of their time. Insightful charts also. I guess one of the takeaways is that people DO scroll if they have a GOOD reason to. Food for thought. Highly recommended. 

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The travel industry: airlines slow to adopt responsive design

The travel industry: airlines slow to adopt responsive design | Usability & UX Research | Scoop.it
The travel industry has experienced a great deal of upheaval in years characterised by swift change in customer habits and the impressive unwillingness of many companies to adapt.
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Why “Simple” Websites Are Scientifically Better

Why “Simple” Websites Are Scientifically Better | Usability & UX Research | Scoop.it

Tweet Tweet Why "Simple" Websites Are Scientifically Better


Via Terry Patterson
Julien ROLAND (@ Cairnz)'s insight:

Want to know what the ingredients are for a successful Website? Think 'simple' and 'prototypical'. Good Insights, Immediately applicable. Author warns that it 'doesn’t mean that every aspect of your site should fit that mold'.

more...
Terry Patterson's curator insight, November 26, 2013 9:49 AM

I don't particularly like articles that lure me to sign up for stuff, but if you can bare with the ask, this article does have some useful information. 

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Design for Fingers and Thumbs Instead of Touch :: UXmatters

Design for Fingers and Thumbs Instead of Touch :: UXmatters | Usability & UX Research | Scoop.it
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