Usability Thought Leadership
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Who are your end users? | The Usability People

Who are your end users? | The Usability People | Usability Thought Leadership | Scoop.it
Over the past several years we have had the opportunity to work with companies of various sizes as they plan and redesign their web presence. Some began using a CMS for the first time, while others were transitioning from either an open-source system (WP, Drupal, etc.) or some homegrown system to a more robust complete CMS solution (Adobe CQ5, Sitecore, Sharepoint, etc). We’ve worked with these organizations to help them better understand the mental models of their “End Users” so that together we could design a system that is effective, efficient and satisfying. But who are these “End Users?” One common thread that we’ve noticed is that a majority of these organizations seemed to forget about a number of “end users” by focusing exclusively on the experience of visitors to their sites and their customers. Don’t get us wrong, we think that it is vital to understand, and design towards the understanding of visitors and customers. We often create personas that help drive that design conversation. What we are saying is that most of the organizations that we’ve worked with never completely thought about all of the user touch-points they need to consider.
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The 5 U's of Usability and User-Centered Design: | The Usability People

The 5 U's of Usability and User-Centered Design: | The Usability People | Usability Thought Leadership | Scoop.it
User-centered Design User-centered design is a process in which the needs, wants, and limitations of end users of a product, service or process are given the primary focus of attention at each stage of the design process. The main difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product (aka. Engineering-Centric Design). See also: http://www.w3.org/WAI/redesign/ucd Usability Testing
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Responsive and Seven Principles of Universal Design | The Usability People

Responsive and Seven Principles of Universal Design | The Usability People | Usability Thought Leadership | Scoop.it
Most of us in the UX field understand that novice users, expert users, or disabled users all need to have equal access to the information and applications that the Internet has to offer. For many years enterprise experiences have focused on primarily applications for desktop computers (Win32, Java Swing or Web). The interaction patterns created were typically based upon understanding of the needs and goals of users, theories of cognitive psychology, business goals, development limitations, and ultimately upon “best practices” in software human factors.
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Ask the right questions! | The Usability People

Ask the right questions! | The Usability People | Usability Thought Leadership | Scoop.it
Perhaps you are in the process of interviewing for a new User Experience position. Great! Make sure you make a good impression by following all the ”standard” interview question guidelines. Usually at the end of an interview they ask you, “Do you have any questions?” As a UX professional, there are questions that you can ask that can help you to decide whether or not the organization will be able to support the user-centered-design approach.
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