Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences shaped.
The biggest trend in e-commerce is happening on little screens. Mobile conversions are huge right now — probably bigger than you think. In his typical terse style, Jeremy Smith declared, “traditional conversion optimization just died.” Why? Because, “mobile devices are central to online shopping.” If you’ve been neglecting mobile conversion optimization, it’s [...]
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