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Usability, AB + MVTesting, CRO
News about Usability, A/B and MV testing, and Conversion Rate Optimization
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The top 8 marketing trends for 2016 - WiderFunnel Blog

The top 8 marketing trends for 2016 - WiderFunnel Blog | Usability, AB + MVTesting, CRO | Scoop.it
What should marketers be on top of this year? From the fate of content marketing to omnichannel optimization, these are our top 8 marketing trends for 2016.
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Figuring Out What to Test: 9 Experts Share their Methodologies

Figuring Out What to Test: 9 Experts Share their Methodologies | Usability, AB + MVTesting, CRO | Scoop.it
Getting Started with AB Testing? Figuring Out What to Test: 9 Experts Share their Methodologies
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Heatmap Testing Improves User Experience

Heatmap Testing Improves User Experience | Usability, AB + MVTesting, CRO | Scoop.it
Discover the power of heatmap testing for improving user experience.
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“Call-to-Search” for Ecommerce CRO | The Invesp Blog

“Call-to-Search” for Ecommerce CRO | The Invesp Blog | Usability, AB + MVTesting, CRO | Scoop.it
How are your conversion rates doing? Probably lower than you would like. Improving your "call-to-search" can help.
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Getting Started with eCommerce Personalization

Getting Started with eCommerce Personalization | Usability, AB + MVTesting, CRO | Scoop.it
Personalization can help increase conversions & upsell, boost average order value, and foster loyalty, giving customer lifetime value a bump. Here`s how.
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8 Conversion Optimization Tips Using Gestalt Principles

8 Conversion Optimization Tips Using Gestalt Principles | Usability, AB + MVTesting, CRO | Scoop.it
In the following post I will show you how Gestalt rules are very relevant to internet marketing and how you can use them for conversion optimization.
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How Button Placement Standards Reinforce User Habits - UX Movement

How Button Placement Standards Reinforce User Habits - UX Movement | Usability, AB + MVTesting, CRO | Scoop.it
“It doesn’t matter where it’s placed as long as it’s there.” This is how many who don’t understand user experience think about buttons.
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Form Usability: The Pitfalls of Inline Accordion and Tab Designs

Form Usability: The Pitfalls of Inline Accordion and Tab Designs | Usability, AB + MVTesting, CRO | Scoop.it
Form Usability: The Challenges of Inline Accordion and Tab Designs http://t.co/lmHsODqBmx
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The Retargeting Myth – How Remarketing Could be Sabotaging Your Sales and Conversion Rates

The Retargeting Myth – How Remarketing Could be Sabotaging Your Sales and Conversion Rates | Usability, AB + MVTesting, CRO | Scoop.it
But what about from the customer’s point of view? Do they see remarketing ads as a gentle prod, or a clingy nuisance? One study wanted to find out.
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Urgency Psychology, and One Simple Conversion Booster

Urgency Psychology, and One Simple Conversion Booster | Usability, AB + MVTesting, CRO | Scoop.it
Psychology shows that urgency is a proven way to boost conversion, and one small change to your website can increase visitor urgency and sales.
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16 essential success factors for ecommerce checkouts

16 essential success factors for ecommerce checkouts | Usability, AB + MVTesting, CRO | Scoop.it
Good checkout design is essential for ecommerce success.
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The Fold Manifesto: Why the Page Fold Still Matters

The Fold Manifesto: Why the Page Fold Still Matters | Usability, AB + MVTesting, CRO | Scoop.it

What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.

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The Illusion of Completeness: What It Is and how to Avoid It

Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.
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12 ways to reduce basket abandonment on your ecommerce site

12 ways to reduce basket abandonment on your ecommerce site | Usability, AB + MVTesting, CRO | Scoop.it
In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%.
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6 Bulletproof Ways to Improve Conversions on Your Product Page — Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More by Shopify

6 Bulletproof Ways to Improve Conversions on Your Product Page — Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More by Shopify | Usability, AB + MVTesting, CRO | Scoop.it
Your product page is where the majority of your customers will finally make the decision between buying your product and leaving your store. Unfortunately, it's an often-neglected part of the sales...
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Preventing User Errors: Avoiding Conscious Mistakes

Preventing User Errors: Avoiding Conscious Mistakes | Usability, AB + MVTesting, CRO | Scoop.it
Thoughtful design is transparent and easy to understand, provides a preview, and helps users to easily correct their errors.
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How to Make Your Web Forms Smart, Simple, and Lovable

How to Make Your Web Forms Smart, Simple, and Lovable | Usability, AB + MVTesting, CRO | Scoop.it
See expert tips on using web forms on your site and make your sign-up process easier for your subscribers and more effective for your business.
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How Google can help you win the moment - Smart Insights

How Google can help you win the moment - Smart Insights | Usability, AB + MVTesting, CRO | Scoop.it
Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences shaped.
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7 Things You Should Learn From The Customer Who Doesn't Convert

7 Things You Should Learn From The Customer Who Doesn't Convert | Usability, AB + MVTesting, CRO | Scoop.it
Everyone hates shopping cart abandonment. It’s the boogeyman of Internet marketing, the nemesis of conversion optimizers, and the headache of Internet sales.
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A Checklist for Designing Mobile Input Fields

When you design an input field for use on mobile devices, check whether it satisfies this list of 14 usability requirements.

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6 A/B Testing Pitfalls Which Will Lead You Astray – Commerce Sciences Blog

6 A/B Testing Pitfalls Which Will Lead You Astray – Commerce Sciences Blog | Usability, AB + MVTesting, CRO | Scoop.it
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15 Landing Page Ideas to Inspire Your Next Campaign | Wordstream

15 Landing Page Ideas to Inspire Your Next Campaign | Wordstream | Usability, AB + MVTesting, CRO | Scoop.it
Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert your visitors into customers.
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7 Things You Need To Know About Mobile Conversions

7 Things You Need To Know About Mobile Conversions | Usability, AB + MVTesting, CRO | Scoop.it
The biggest trend in e-commerce is happening on little screens. Mobile conversions are huge right now — probably bigger than you think. In his typical terse style, Jeremy Smith declared, “traditional conversion optimization just died.” Why? Because, “mobile devices are central to online shopping.” If you’ve been neglecting mobile conversion optimization, it’s [...]
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Sample usability analysis: altex.ro checkout process: OlivianBreda.com

Sample usability analysis: altex.ro checkout process: OlivianBreda.com | Usability, AB + MVTesting, CRO | Scoop.it
Internet marketing articles.
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