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Usability, AB + MVTesting, CRO
News about Usability, A/B and MV testing, and Conversion Rate Optimization
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15 Landing Page Ideas to Inspire Your Next Campaign | Wordstream

15 Landing Page Ideas to Inspire Your Next Campaign | Wordstream | Usability, AB + MVTesting, CRO | Scoop.it
Need some landing page ideas and inspiration? Here are 15 creative landing page ideas that will help convert your visitors into customers.
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7 Things You Need To Know About Mobile Conversions

7 Things You Need To Know About Mobile Conversions | Usability, AB + MVTesting, CRO | Scoop.it
The biggest trend in e-commerce is happening on little screens. Mobile conversions are huge right now — probably bigger than you think. In his typical terse style, Jeremy Smith declared, “traditional conversion optimization just died.” Why? Because, “mobile devices are central to online shopping.” If you’ve been neglecting mobile conversion optimization, it’s [...]
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Sample usability analysis: altex.ro checkout process: OlivianBreda.com

Sample usability analysis: altex.ro checkout process: OlivianBreda.com | Usability, AB + MVTesting, CRO | Scoop.it
Internet marketing articles.
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Product Search Optimization for eCommerce Businesses » Conversion Optimization Blog - A/B Testing Software

Product Search Optimization for eCommerce Businesses » Conversion Optimization Blog - A/B Testing Software | Usability, AB + MVTesting, CRO | Scoop.it
a/b testing, split testing, multivariate testing, all great tools for conversion optimization. Read here all about the latest research and insights.
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15 Landing Page Trends from Rising Companies, Designers, and Our 25,000+ Users - LeadPages Blog | Free Landing Page Templates

15 Landing Page Trends from Rising Companies, Designers, and Our 25,000+ Users - LeadPages Blog | Free Landing Page Templates | Usability, AB + MVTesting, CRO | Scoop.it
What are the most effective landing page trends happening right now? We looked to top companies, designers, and 25,000 LeadPages users to find out.
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Conversion Rate Optimization (CRO) Techniques: The Complete List

Conversion Rate Optimization (CRO) Techniques: The Complete List | Usability, AB + MVTesting, CRO | Scoop.it
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]
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The 7 Deadly Sins of User Research

Presentation given at NUX3 on 10 November 2014 in Manchester. If you want to improve your user research skills, try my online course at http://uxtraining.net.
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Related Content Boosts Pageviews

Related Content Boosts Pageviews | Usability, AB + MVTesting, CRO | Scoop.it
7 guidelines for creating discoverable related links that follow up on the user’s current interest to encourage site exploration and reduce bounce rates.
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Boost ecommerce conversion rate: 30 Best Practices and Tips

Boost ecommerce conversion rate: 30 Best Practices and Tips | Usability, AB + MVTesting, CRO | Scoop.it
Get 33 quick tips and best practices for ecommerce conversion rate. Learn from the largest companies worldwide about ecommerce conversion rate optimization.
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A 217% Lift Every Content Marketer Should Be Getting, But Will You? by @TheGrok

A 217% Lift Every Content Marketer Should Be Getting, But Will You? by @TheGrok | Usability, AB + MVTesting, CRO | Scoop.it
Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative flow of the scenario …
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22 Brutally Honest Landing Page Critiques

22 Brutally Honest Landing Page Critiques | Usability, AB + MVTesting, CRO | Scoop.it
When it comes to LPO, (brutal) honesty is the only way to learn. In this roundup of 22 landing page critiques, Oli Gardner dishes some tough love.
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7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them)

7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) | Usability, AB + MVTesting, CRO | Scoop.it
Landing pages are supposed to help boost your conversions, but in some cases, they kill them. When does that happen? If your landing pages have the wrong copy o
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25 Web Design Tips To Honor 25 Years Of The Web

25 Web Design Tips To Honor 25 Years Of The Web | Usability, AB + MVTesting, CRO | Scoop.it
In the last 25 years, the Internet has changed substantially, and consumer behavior has changed even more. The website now dominates the way we communicate and make decisions both online and also in the face-to-face world.
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Urgency Psychology, and One Simple Conversion Booster

Urgency Psychology, and One Simple Conversion Booster | Usability, AB + MVTesting, CRO | Scoop.it
Psychology shows that urgency is a proven way to boost conversion, and one small change to your website can increase visitor urgency and sales.
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16 essential success factors for ecommerce checkouts

16 essential success factors for ecommerce checkouts | Usability, AB + MVTesting, CRO | Scoop.it
Good checkout design is essential for ecommerce success.
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The Fold Manifesto: Why the Page Fold Still Matters

The Fold Manifesto: Why the Page Fold Still Matters | Usability, AB + MVTesting, CRO | Scoop.it

What appears at the top of the page vs. what’s hidden will always influence the user experience—regardless of screen size.

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Google Sending Mobile Usability Warnings To Huge Number Of Webmasters

Google Sending Mobile Usability Warnings To Huge Number Of Webmasters | Usability, AB + MVTesting, CRO | Scoop.it
Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon?
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This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy"

This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" | Usability, AB + MVTesting, CRO | Scoop.it
All lingerie companies hire hot women to flaunt their wares. Adore Me goes many steps furtherand the data is full of surprises.
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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

9 Real-Life Conversion Rate Optimization Tests to Try Yourself | Usability, AB + MVTesting, CRO | Scoop.it
Get inspired by these 9 conversion rate optimization case studies.
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6 Characteristics of High-Converting CTA Buttons

6 Characteristics of High-Converting CTA Buttons | Usability, AB + MVTesting, CRO | Scoop.it
If your CTA buttons aren’t following these rules, or worse, if they’re not even buttons, your business might be suffering. This will help your CRO strategy.
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Do Ugly Sites Convert Better - CROpros.com

Do Ugly Sites Convert Better - CROpros.com | Usability, AB + MVTesting, CRO | Scoop.it
There's an old myth that ugly sites convert better than better looking sites, but is it true? Find out if ugly sites really are better.
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6 traits of a winning call to action (infographic)

6 traits of a winning call to action (infographic) | Usability, AB + MVTesting, CRO | Scoop.it
Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential. An effective call-to-action does not just grab people's attention.
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A/B Testing Mistakes That Can Kill Your Business Part 1 - YouTube

For more information on "4 A/B Testing Mistakes That Can Kill Your Business -- And How to Avoid Them" - please read this article: https://blog.kissmetrics.co...
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Gender-Oriented Design in Light of the Extreme Male Brain Model :: UXmatters

Gender-Oriented Design in Light of the Extreme Male Brain Model :: UXmatters | Usability, AB + MVTesting, CRO | Scoop.it
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