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Rescooped by Elizabeth Bowden from The Web Design Guide and Showcase
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Pageless Design: 8 Great Reasons To Use It

Pageless Design: 8 Great Reasons To Use It | Usability | Scoop.it
Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on.

Via Robin Good
Elizabeth Bowden's insight:

Smart sites instead of web sites.  Instead of scattering your story on several different pages (About, Mission, etc.) users simply scroll.

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Robin Good's curator insight, October 27, 2013 2:43 PM



If you have not heard before about pageless design, this term refers to those websites made up of just one, long page providing all of the content needed to present a product, issue or company.


Nathan B Weller suggests in tis article eight great reasons to use pageless design.


My comment: There are many situations in which a pageless design can provide greater simplicity, more engagement and conversions, especially when elements of storytelling and covering multiple aspects of a topic are used.


Informative. Instructive. 8/10


Full article: http://www.dtelepathy.com/blog/design/8-reasons-why-pageless-design-is-the-future-of-the-web 




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A Link is a Promise

A Link is a Promise | Usability | Scoop.it
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
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Skeuomorphism Will Never Go Away, And That's a Good Thing

Skeuomorphism Will Never Go Away, And That's a Good Thing | Usability | Scoop.it
Just a year and a half ago, we noted the demise of skeuomorphism in Apple interface design. Today, Co.Design's John Brownlee points out that "the most-hated design trend" is back with Apple Watch's clock-like interface. But skeuomorphism never really went away. In fact, we should all hope it never does.
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UX Without Users Is Not UX

UX Without Users Is Not UX | Usability | Scoop.it

"One of the biggest complaints from UX professionals is the lack of support from their organizations for UX-related activities, such as user research. The problem is amplified with a quick-release product-development framework such as Agile. Even worse, Agile development methods such as Scrum typically do not include UX designers as a core role, leaving many organizations to assume that UX is nonessential. This is a tragic mistake.

 

My latest interviews with Agile team members reveal that most teams are not performing user research on their concepts or designs. Respondents cited time constraints and lack of UX resources among the top reasons for this trend. Lack of user research could also happen with any product development model, including waterfall. Regardless of the method, organizations are shipping products without knowing their true value to the customer. It doesn’t matter how many products we release. If they’re junk, we’re simply shipping a lot more of it."

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Beware Horizontal Scrolling and Mimicking Swipe on Desktop

Beware Horizontal Scrolling and Mimicking Swipe on Desktop | Usability | Scoop.it
Even as more sites mimic swiping gestures and incorporate horizontal scrolling in desktop designs, users remain reluctant to move sideways through content.
Elizabeth Bowden's insight:

"Anecdotally, the disdain for it is so widespread, that I like to use it to illustrate what user experience is to people unfamiliar with the field. I ask if they can think of a website scrolling horizontally. They usually groan and say they hate it, and then I explain how we look at things like that and find ways to make them better. Usually they respond along the lines of “Thank you, I wish there were more of you.”."

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Writing Hyperlinks: Salient, Descriptive, Start with Keyword

Writing Hyperlinks: Salient, Descriptive, Start with Keyword | Usability | Scoop.it
To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it refers to.
Elizabeth Bowden's insight:

Underlined, blue hyperlinks are the most scannable.

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Filtered vs. Faceted Searches

Filtered vs. Faceted Searches | Usability | Scoop.it
Filters and faceted navigation both reduce large masses of content to a more narrowly focused display, but facets add more power while requiring more work.
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New LMS Survey Results: Is Learning Tech On Target?

New LMS Survey Results: Is Learning Tech On Target? | Usability | Scoop.it

"However, we were surprised that LMS dissatisfaction actually seems to have increased over time. In 2010, 45% of survey participants graded their system C, D or F. However, this year, 60% of participants said they consider their LMS “somewhat” or “very” ineffective at addressing advanced needs. 60% actually plan to replace their systems."

Elizabeth Bowden's insight:

"The underlying data suggests that, while the terms may be the same, the intention may be shifting. Almost a decade ago, learning organizations struggled just to provide basic standardized reports, and LMS integration with HR and ERP systems."

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Design Matters!

Design Matters! | Usability | Scoop.it
The Cool To Do Drugs Pencil features the anti-drug slogan "Too Cool To Do Drugs," which shortens to "Cool To Do Drugs" and later "Do Drugs" as the pencil is sharpened. The pencil was created by BRR...
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UX the Bruce Lee Way | UX Magazine

UX the Bruce Lee Way | UX Magazine | Usability | Scoop.it

"“Expose yourself to various conditions and learn … Absorb what is useful, discard what is not, add what is uniquely your own.”

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What Students Think About Using iPads in School

What Students Think About Using iPads in School | Usability | Scoop.it

"Eighth grade students at Hillview have had their iPads since the beginning of the school year. Read more on how teachers are using the devices in class so far and their hopes for the future. Here, they weigh in on how the devices change what happens in class, how they think about learning and how they organize their school work."

Elizabeth Bowden's insight:

Views from the student's side.

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UX Crash Course: 31 Fundamentals

UX Crash Course: 31 Fundamentals | Usability | Scoop.it

"... one lesson every day in January, and thousands of people came to learn!"

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Usability | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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What Can Programmers and Writers Learn From One Another?

What Can Programmers and Writers Learn From One Another? | Usability | Scoop.it

Simple, elegant solutions work, no matter the discipline.

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5 Basic Usability Principles Every Website Should Follow

5 Basic Usability Principles Every Website Should Follow | Usability | Scoop.it

Web usability is basically about making the website more comprehensible and easy-to-use. A whole discipline has evolved from this one core idea. Now it is more than a web design trend that you may or may not follow, but rather a must-have quality attribute for every website.

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The Hottest Web Design Trends of 2014: Updated | JUST™ Creative

The Hottest Web Design Trends of 2014: Updated | JUST™ Creative | Usability | Scoop.it
An updated look at the hottest best web design trends of 2014 including a showcase of modern web design inspiration.
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South By Southwest User Experience

Here's a quick selection of some of the tweets focused on #UX at South By South West 2014. The more you actually think about UX the greater its importance. It's fundamental. If you're not designing a digital or physical thing around the customers and users how can you ever deliver any value to them?
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The Reciprocity Principle: Give Before You Take in Web Design

The Reciprocity Principle: Give Before You Take in Web Design | Usability | Scoop.it
Humans tend to return good deeds: use this social psychology law in user interface design to gain users’ trust and motivate engagement with your site or app.
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Why you should move that button 3px to the left

Why you should move that button 3px to the left | Usability | Scoop.it

"When we’re happy, using an interface feels like play. The world looks like a puzzle, not a battle. So when we get confused, we’re more likely to explore and find other paths to success. There’s a whole book on this topic: Emotional Design by Don Norman. But here’s the important bit: Getting design details right can create positive emotional states that actually make products easier to use."

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Everything I Really Need to Know about User Experience I Learned in Sunday School | UX Magazine

Everything I Really Need to Know about User Experience I Learned in Sunday School | UX Magazine | Usability | Scoop.it

"As corny as it may sound, the values that I see at play in most good user experience work are the same ones I learned in Sunday School."

Elizabeth Bowden's insight:

"“Usability” is just a five-dollar synonym for helpfulness. A usable site or app is a helpful site or app. A usable widget is a helpful widget."

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10 Ways to Get a Horrible Survey Response Rate: Measuring Usability

10 Ways to Get a Horrible Survey Response Rate: Measuring Usability | Usability | Scoop.it

"You've worked hard designing your survey, you need data to make better decisions for your product, you need people to answer your survey!"

Elizabeth Bowden's insight:

10 things to avoid when creating a survey.

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Schools Should Be Teaching Kids How to Use the Internet Well

Schools Should Be Teaching Kids How to Use the Internet Well | Usability | Scoop.it
But outdated web filters make that mission quite difficult.
Elizabeth Bowden's insight:

Are schools' filters putting students at a disadvantage (and employees)?

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There is no UX, there is only UX | disambiguity

There is no UX, there is only UX | disambiguity | Usability | Scoop.it

"I don’t see this as a governance issue. It’s not about who is ‘in charge’ of user experience. It’s a philosophical framework for sharing the responsibility for the users’ experience and allowing problems to be directly attributed to the true source, often far more deeply embedded in the organisation than the interface."

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Learning Management and the Swiss Army Suite

Learning Management and the Swiss Army Suite | Usability | Scoop.it

"...all-in-one models are attractive, in theory. We often meet prospects who assume from the start that a “Swiss Army” suite would be ideal. But when they look more closely at their learning requirements, and consider the value that a highly adaptive, dynamic LMS can add to their HCM infrastructure, they usually recognize that a kitchen-sink solution demands too much compromise."

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