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The S.M.A.R.T. User Experience Strategy

The S.M.A.R.T. User Experience Strategy | Usability and UX | Scoop.it

"With no concrete user or business goals to satisfy, [except "create a] good user experience". It was like being told to drive but not given a destination."

Well, that's true enough!

 

Dickson Fong tells us how to start with the basics and the SMART goals (you know, this thing you learnt at the Uni...)

 

Source: Dickson Fong, Smashing UX Design

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Usability and UX
Thoughts on user experience, interaction design and HCI / www.be-intuitiv.com
Curated by Emilie Duciel
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The human facets of UX design

The human facets of UX design | Usability and UX | Scoop.it

"A visual designer approaches UX design from one point of view, the interaction designer from another, and the programmer from yet another. It can be helpful to understand and even experience the part of the elephant that others are experiencing." 

Emilie Duciel's insight:

A good article that sums up the facets of UX design. To build a powerful UX, take them all into account.

 

Source: Susan Weinschenk, UX Magazine

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Designing for Faceted Search

Designing for Faceted Search | Usability and UX | Scoop.it

"Faceted search, or guided navigation, has become the de facto standard for e-commerce and product-related websites."

Emilie Duciel's insight:

Source: Stephanie Lemieux, User Interface Engineering

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How to make users scroll down your page

How to make users scroll down your page | Usability and UX | Scoop.it
How to make users scroll down your page

Via Terry Patterson
Emilie Duciel's insight:

Terry Patterson's insight:

"You've heard the argument about placing all your important information "above the fold" on your web page. You've also heard that users do scroll down pages. So, what is really going on is that users will scroll down IF they know they'll find something else in the same page. Review these techniques for getting users to scroll down. Be obvious with how you present the content. "

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Terry Patterson's curator insight, April 17, 9:31 AM

You've heard the argument about placing all your important information "above the fold" on your web page. You've also heard that users do scroll down pages. So, what is really going on is that users will scroll down IF they know they'll find something else in the same page. Review these techniques for getting users to scroll down. Be obvious with how you present the content. 

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Typography: what you should know to be a better designer

Typography: what you should know to be a better designer | Usability and UX | Scoop.it

"Getting text to work effectively in your designs is challenging as you have to balance readability with design aesthetics. Between sizing, colors, fonts and spacing, typography is one of the more challenging elements of design. We are going to talk about some tips and tricks on how to properly use type in your designs to get your message across."

Emilie Duciel's insight:

Jenna goes through the typographic anatomy and explains how knowing this anatomy can help build readability... not in the sense of "Can you read it?" but in the sense of "Do you want to read it?"

 

Source: Jenna Curry, A Better User Experience

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Service Design Soft Skill Builder: Empathy

Service Design Soft Skill Builder: Empathy | Usability and UX | Scoop.it

“As designers (in the broadest sense), we focus a lot of energy on technical skills but often neglect or downplay the softer ‘people’ skills. Daniel Goleman calls these skills ‘Emotional Intelligence.’ They are as important to our success as IQ and technical proficiency. Qualities of emotional intelligence include, amongst others, social skills and empathy… Empathy includes ’the ability to understand the emotional makeup of other people’ and ‘skills in treating people according to their emotional reactions.’ We talk about empathy with our users but we also need to cultivate empathy for our stakeholders, too.”

Emilie Duciel's insight:

Usability testing, interviews, ethnographic studies... a few ways to get closer to our users, a few ways to grasp their needs and feelings. In other words: a few ways to develop empathy.

 

Source: Patrick Quattlebaum, Adaptive Path

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The curse of trying to sound professional

The curse of trying to sound professional | Usability and UX | Scoop.it

"Ever read something written in ‘corporate speak’ and think to yourself, “This guy is speaking my language!”?

I thought not."

Emilie Duciel's insight:

Write the way you are... and you'll sound more convincing (and trustworthy). That's all about (your) customers' experience after all.

 

Source: Heather Thorkelson

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10 metrics for testing website navigation

10 metrics for testing website navigation | Usability and UX | Scoop.it
Emilie Duciel's insight:

If you feel overcome by what you might test on your website, here is a list of  relevant things to test.

 

Source: Jeff Sauro, Mesuring Usability

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How To Increase Your Conversions With Narrative Web Forms

How To Increase Your Conversions With Narrative Web Forms | Usability and UX | Scoop.it
Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite...
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User First… Not Mobile First | MIKESTOWE.COM

User First… Not Mobile First | MIKESTOWE.COM | Usability and UX | Scoop.it

Via Aude MORISSET
Emilie Duciel's insight:

New technologies tent to make us lose sight of the user's needs and best interests. The interface or service shouldn't be designed for the technology that the stakeholders want to use, but for the user. Already know all this? Great! I just thought that this article was a good reminder for the ones of us who sometimes lose track of the user's central position.

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8 big ideas for Customer eXperience success

8 big ideas for Customer eXperience success | Usability and UX | Scoop.it

Last year, for the CX Summit 2011, Bob Thompson wrote a winner check-list about how to improve CX. Not a scoop, but still worth the reading !

 

Sources: Highlights from Customer Experience Summit 2011, Bob Thompson, CustomerThink


Via Mario K. Sakata
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From User Experience to User Memory

From User Experience to User Memory | Usability and UX | Scoop.it

Should we focus on user experience? ask Koan AT Claes. Nobel Prize-winning research points at the fact that memory wins over experience in people's mind. So should we focus on user memory instead?

 

"We all have two selves. Research has unmistakably shown that Self #1 experiences, while Self #2 remembers, and that it’s an either/or story. They can never do both. The ramifications for UX design, then, are profound, as UX tailors to the needs of Self #1 while all decisions within the experience—like: “Let’s do that again!”—are made by Self #2."

 

But after all, creating a memorable experience is part of the job, don't you think?

 

 

Source: Koen AT Claes, UX Magazine

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Form-Field Validation: THE Approach?

Form-Field Validation: THE Approach? | Usability and UX | Scoop.it

Everyone has encountered this, at least once: you fill in a (long) form and you're back to square one as soon as you click on "OK", "Next" or "Confirm"...

Christian Holst suggests here a solution which seems the best compromise so far. Testing to be done!

 

Source: Christian Holst, Smashing Magazine

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Designing For Purpose

Applying Perceptual Control Theory (PCT) to UX design to break out of the stimulus-response trap.

 

Source: Alex O'Neal 


Via Mario K. Sakata
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Persona: why they can be relevant to your project

Persona: why they can be relevant to your project | Usability and UX | Scoop.it

"Personas help prevent self-referential thinking—designing as if software is made for only the designer, when in actuality the intended audience is quite unlike the designer."

Emilie Duciel's insight:

A good article that sums up why personas can be useful, and why sometimes they can't.

 

Source: Shlomo Goltz, UX Magazine

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How to create a usable search box

How to create a usable search box | Usability and UX | Scoop.it
Did you know that 50% of all web users are search dominant? Half of all people using your site choose to navigate using only your search function.
Emilie Duciel's insight:

A search box should be affordant and very simple... and it will be very usable. Obvious isn't it? So why aren't they all like Google's one?

 

Source: Craig Morrison, Usability Hour

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Myth #19: You don’t need the content to design a website - UX Myths

Myth #19: You don’t need the content to design a website - UX Myths | Usability and UX | Scoop.it
UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.
Emilie Duciel's insight:

A concise article that lists the arguments against the use of lorem ipsum when you design. Helpful and convincing!

 

Source: UX Myths

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Meaningful transitions and when to use them

Meaningful transitions and when to use them | Usability and UX | Scoop.it
Emilie Duciel's insight:

An interesting website that I've already talked about. Well built and handy, especially if you have to argue with your team.

 

Source: Johannes Tonollo

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Product strategy means saying NO

Product strategy means saying NO | Usability and UX | Scoop.it

"If you’re building a product, you have to be great at saying No. Not ‘maybe’ or ‘later’. The only word is No."

 

"When you’re afraid to make hard decisions, you fall back on appealing to the unknown, and therefore building everything. You end up with a repository of features, not a product."

Emilie Duciel's insight:

Des Traynor points at mistakes every team commits one day... that lead to a bad product (or at least a "so-so" product). But solutions do exist!

Very insightful.

 

Source: Des Traynor, http://insideintercom.io

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6 Cognitive Biases you should know about

6 Cognitive Biases you should know about | Usability and UX | Scoop.it
If you can understand how people think and design around their inherent quirks, you have at your disposal a powerful set of tools. I take a look at six, looking at how and how not to use them.
Emilie Duciel's insight:

Cognititve biases are often linked to emotion. I ran into this article as I was looking for insights about emotional design. I thought it was a good catch with real examples.

I hope you appreciate it too. 

 

Source : Jerome Ribot - ribot.co.uk

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Hannes's curator insight, July 24, 2013 6:22 AM

Interesting article with simple but powerful points about cognitive biases to consider in digital design. I strongly believe that embracing psychology to identify user needs and wants is a road to successful experiences. Designing useful and usable products and services definitely require an understanding of human behavior.

Terry Patterson's curator insight, July 24, 2013 9:36 AM

A nice (and concise) reminder... 

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Transitional Interfaces

Transitional Interfaces | Usability and UX | Scoop.it

An interesting and enlightning introduction to transitional patterns by Pasquale D'Silva. Transitions are part of the user experience and need to be taken into account in the design process.

 

"Designers love to sweat the details. Much time is spent on pixel-fucking buttons, form styles, setting type, & getting those icons as sharp as a tack. 

 

...but there's little consideration about how it all fits together outside of a static comp. You tap a button and the form just ...appears? You swipe to delete an item and it just vanishes? That’s super weird and un-natural. Nearly nothing in the real world does anything as jarringly as just swapping states. It would feel like a glitch."

Emilie Duciel's insight:

Source: Pasquale D’Silva

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Mental models

Presentation for the World Information Architecture Day 2013, Genk, Belgium. About mental models.


Via Mario K. Sakata, Michael Allenberg
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Sangeun Kwak's curator insight, February 18, 2013 4:12 AM

다양한 멘탈모델

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Why the best designers are also facilitators

Why the best designers are also facilitators | Usability and UX | Scoop.it

"Designers end up facilitating a lot over the course of a professional life. The most common context is when you need to present and collect feedback on research you have conducted, a conceptual design you have created, or the final design that wraps up your project. These review sessions require you to facilitate a group of people through not only a series of findings or design but also the rationale for your end recommendation.

 

Having a good grounding in what it takes to be a facilitator will help these review sessions become more productive and gain you enriched feedback that will help you further mature your creations."

 

Source: Brad Nunnally, UX Magazine

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Anne-Laure Delpech's curator insight, January 28, 2013 12:12 PM

People who design new processes or new organization will also be interested by this good post. 

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The Four Pillars of UX Mastery

The Four Pillars of UX Mastery | Usability and UX | Scoop.it
Matt gets all contemplative and nostalgic again, by looking back over his journey from arrogant Web Designer to enlightened UX Designer. He posts that there are four pillars of UX mastery.

 

As Matthew Magain says, it may be obvious to some practioners, but it's worth pointing at these 4 pillars that are Theory, Practice, Tools and Mentor. A good UXer should find the right balance between those 4 pillars (which is the tricky part!).

 

Source: Matthew Magain, UX Mastery

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IA, UX... where do you stand?

IA, UX... where do you stand? | Usability and UX | Scoop.it

So, let's start from scratch... What is your job, really?! Darren Northcott describes for us the difference between Information Architecture and User Experience in an accurate point of view. If IA is the foundation of the house, then UX is the whole building.

 

Source, Darren Northcott, UX Booth

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4 forgotten principles of usability testing

4 forgotten principles of usability testing | Usability and UX | Scoop.it

Usability testing is an expertise. It's not just about sitting users in front of your website and ask them "So, what do you think?"

David Travis pictures for us 4 principles that should always be taken into account when it comes to usability testing. 

 

So, are the UX people you hired applying these principles?

 

Source: David Travis, User Focus

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