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Ecrire pour le web, c'est aussi une démarche centrée utilisateur. Votre texte doit atteindre vos visiteurs, et non pas se contenter de flatter les egos du personnel interne. Evident ? Pas toujours...
"Comment réécrire des textes déjà écrits afin d'améliorer leur référencement naturel et de faciliter la lecture par les internautes ? La check-list d'Editoile."
Emilie Duciel's insight:
Source : Gabrielle Denis, Editoile Delete the scoop?
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Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite... Delete the scoop?
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Via Aude MORISSET
Emilie Duciel's insight:
New technologies tent to make us lose sight of the user's needs and best interests. The interface or service shouldn't be designed for the technology that the stakeholders want to use, but for the user. Already know all this? Great! I just thought that this article was a good reminder for the ones of us who sometimes lose track of the user's central position. Delete the scoop?
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Last year, for the CX Summit 2011, Bob Thompson wrote a winner check-list about how to improve CX. Not a scoop, but still worth the reading !
Sources: Highlights from Customer Experience Summit 2011, Bob Thompson, CustomerThink Via Kazumichi Sakata (Mario) Delete the scoop?
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Should we focus on user experience? ask Koan AT Claes. Nobel Prize-winning research points at the fact that memory wins over experience in people's mind. So should we focus on user memory instead?
"We all have two selves. Research has unmistakably shown that Self #1 experiences, while Self #2 remembers, and that it’s an either/or story. They can never do both. The ramifications for UX design, then, are profound, as UX tailors to the needs of Self #1 while all decisions within the experience—like: “Let’s do that again!”—are made by Self #2."
But after all, creating a memorable experience is part of the job, don't you think?
Source: Koen AT Claes, UX Magazine Delete the scoop?
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Everyone has encountered this, at least once: you fill in a (long) form and you're back to square one as soon as you click on "OK", "Next" or "Confirm"... Christian Holst suggests here a solution which seems the best compromise so far. Testing to be done!
Source: Christian Holst, Smashing Magazine Delete the scoop?
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Applying Perceptual Control Theory (PCT) to UX design to break out of the stimulus-response trap.
Source: Alex O'Neal Via Kazumichi Sakata (Mario) Delete the scoop?
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Designers (and Persuasion architects) use social psychology outcomes to make better conversion rates. Here is a list you should be aware of, as a user as well as a customer. But even if you know it, it's tricky not to fall for it. Well, we're human! Dmitry Fadeyev wrote a less-diplomatic note but oh-so-fascinating and take the banners for moral design: http://fadeyev.net/2012/06/19/moral-design/
So, designers, please, for the sake of User Experience and Customer Experience, stop considering users as wallets-on-feet (French idiomatic expression... but I guess it's self-explanatory enough ;) ).
Source: David Travis, Smashing Magazine / Dmitry Fadeyev, http://fadeyev.net Delete the scoop?
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"With no concrete user or business goals to satisfy, [except "create a] good user experience". It was like being told to drive but not given a destination." Well, that's true enough!
Dickson Fong tells us how to start with the basics and the SMART goals (you know, this thing you learnt at the Uni...)
Source: Dickson Fong, Smashing UX Design Delete the scoop?
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Tony Russell-Rose explores the benefits of Auto-complete, Auto-suggest and Instant results in search engines. Reasons to be for all of them: saving time, avoiding spelling mistakes and facilitating a more interactive dialogue between the user and the search application. To use without moderation (almost)!
Source: UX Magazine, Tony Russell-Rose Delete the scoop?
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How to explain Return On Investment to your stakeholders? It is particurlarly tricky, especially when it is about UX (user research, wireframing...) Dr Susan Weinschenk illustrates the ROI of User Experience in a video. An usable way of demonstrating ideas... Effective, efficient, satisfactory!
Source: http://www.humanfactors.com
And also: http://www.whatmakesthemclick.net, blog by Dr Susan Weinschenk Delete the scoop?
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Microsoft augmented reality... a video which gives away humorously what users think and live through with Microsoft products...
This video was published after Google's project glass annoucement: http://www.pcworld.com/article/253200/googles_project_glass_teases_augmented_reality_glasses.html%23tk.hp_new Delete the scoop?
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Josh Clark dissects 7 myths and misconceptions about mobile design.
Source: Josh Clark, GlobalMoxie Delete the scoop?
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An interesting and enlightning introduction to transitional patterns by Pasquale D'Silva. Transitions are part of the user experience and need to be taken into account in the design process.
"Designers love to sweat the details. Much time is spent on pixel-fucking buttons, form styles, setting type, & getting those icons as sharp as a tack.
...but there's little consideration about how it all fits together outside of a static comp. You tap a button and the form just ...appears? You swipe to delete an item and it just vanishes? That’s super weird and un-natural. Nearly nothing in the real world does anything as jarringly as just swapping states. It would feel like a glitch."
Emilie Duciel's insight:
Source: Pasquale D’Silva Delete the scoop?
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Presentation for the World Information Architecture Day 2013, Genk, Belgium. About mental models. Via Kazumichi Sakata (Mario), Michael Allenberg Delete the scoop?
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"Designers end up facilitating a lot over the course of a professional life. The most common context is when you need to present and collect feedback on research you have conducted, a conceptual design you have created, or the final design that wraps up your project. These review sessions require you to facilitate a group of people through not only a series of findings or design but also the rationale for your end recommendation.
Having a good grounding in what it takes to be a facilitator will help these review sessions become more productive and gain you enriched feedback that will help you further mature your creations."
Source: Brad Nunnally, UX Magazine 
Anne-Laure Delpech's curator insight,
January 28, 12:12 PM
People who design new processes or new organization will also be interested by this good post. Delete the scoop?
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Matt gets all contemplative and nostalgic again, by looking back over his journey from arrogant Web Designer to enlightened UX Designer. He posts that there are four pillars of UX mastery.
As Matthew Magain says, it may be obvious to some practioners, but it's worth pointing at these 4 pillars that are Theory, Practice, Tools and Mentor. A good UXer should find the right balance between those 4 pillars (which is the tricky part!).
Source: Matthew Magain, UX Mastery Delete the scoop?
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So, let's start from scratch... What is your job, really?! Darren Northcott describes for us the difference between Information Architecture and User Experience in an accurate point of view. If IA is the foundation of the house, then UX is the whole building.
Source, Darren Northcott, UX Booth Delete the scoop?
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Usability testing is an expertise. It's not just about sitting users in front of your website and ask them "So, what do you think?" David Travis pictures for us 4 principles that should always be taken into account when it comes to usability testing.
So, are the UX people you hired applying these principles?
Source: David Travis, User Focus Delete the scoop?
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A funny video to demonstrate how UX (User eXperience) and UI (User Interface) are interlocking and working together to make users happy... most of the time!
Source: @natigarcia
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Thanks to this insightful article, Olivier Reichenstein explains with simplicity and visual examples the relationship between user and font (size). I thought I was the only one annoyed by all these user interfaces with too small font sizes... What a relief! No, small fonts are not trendy!! Thanks Olivier.
Source: Olivier Reichenstein, iA blog, http://informationarchitects.net/blog Delete the scoop?
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The story of usability is a perverse journey from simplicity to complexity. That’s right, from simplicity to complexity—not the other way around.
Sometimes it's good to stand back and think philosophycally about what we are doing (well... it can't hurt from time to time!)
Source: Mads Soegaard, Smashing Magazine Delete the scoop?
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Rajlakshmi Borthakur explains how retail site owners can enhance the user experience on their websites in order to have a better ROI. Well, long story short: give your website some human qualities and features! After all, it's all about inter-personal relationship, so if you want your user feeling confortable in this relationship, provide credibility, reassurance, transparency and honesty (at least). This may sounds like common sense, but it is worth saying it again and again and again. Your website is a media between you and your customer, it is you, so why would you like your website looking, talking and acting like a robot or a machine?
Source: Rajlakshmi Borthakur, UX Booth Delete the scoop?
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Indi Young, author of Mental Models (2008), shows how mental models can help us to design better services for users. A concrete example of User-Centered Design (that can not harm!)
To know more, read her book! It is fascinating and avoids boring academic-tone: Indi Young, Mental Models, Aligning design strategy with human behavior, Rosenfeld Media, 2008
Source : Smashing Magazine Delete the scoop?
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It's very tricky to chooose a navigation pattern (menu) when it comes to mobile screen. And it's even more complicated when you've already got a "big screen" website. Brad Frost exposed in a neat article the pros and cons of different responsive navigation pattern stratagies. Not exhaustive but inspiring. What would you choose?
Source: Brad Frost, bradfrostweb.com Delete the scoop?
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Ecrire pour le web, c'est aussi une démarche centrée utilisateur. Votre texte doit atteindre vos visiteurs, et non pas se contenter de flatter les egos du personnel interne. Evident ? Pas toujours...
Source : Gabrielle Denis, Editoile