Here are 10 tips to help you improve the way text is presented and written on your site, from font size, line length, and margins to writing in plain English, removing marketing speak, and having a content plan.
Great article. As it says, the key thing is to know *your* customers. For some sites, customers are not visiting on the go. Research is now showing that a large proportion of mobile users visit sites while at home, often while watching TV.
If lead generation is important for your business, LinkedIn has the highest rate for social networks; 3X higher than Facebook and Twitter.
Did you also know?
80% of LinkedIn’s revenue comes from brands, corporations and businesses (Social Media Examiner)81% of LinkedIn users belong to LinkedIn Groups (HubSpot)83% of B2B marketers use Linkedlin to distribute content (Content Marketing Institute)3 million+ companies have Company Pages on LinkedIn (Brafton)238 million people are on LinkedIn (as of August 2013 with 10 new member join every 5 seconds (Digital Marketing Ramblings)
Does this create a marketplace for doing business that generates revenue with measurable results? See for yourself. Here are 11 company case studies that prove the ROI of LinkedIn.
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.