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Usability and User Experience
Advocating the User Experience
Curated by Jean Schiller
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Rescooped by Jean Schiller from UXploration
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UX Flows: How to Get Users to Click “Buy” on Your Pricing Page

UX Flows: How to Get Users to Click “Buy” on Your Pricing Page | Usability and User Experience | Scoop.it
Like sign-ups, pricing tables can be a tricky beast until you know the drill — and knowing the drill is really freaking important. Most marketing efforts d

Via Mario K. Sakata
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10 ways to improve your body… text - Optimal Experience

10 ways to improve your body… text - Optimal Experience | Usability and User Experience | Scoop.it
Here are 10 tips to help you improve the way text is presented and written on your site, from font size, line length, and margins to writing in plain English, removing marketing speak, and having a content plan.
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Rescooped by Jean Schiller from Consumer Behavior in Digital Environments
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What Will Drive Consumers to Shop Online in 2014 [Infographic]

What Will Drive Consumers to Shop Online in 2014 [Infographic] | Usability and User Experience | Scoop.it

What will inspire consumers to shop online in 2014? 

 

Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic.

 

Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year.

Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while 66% say one-day shipping inspires them to shop.

 

Moreover, one in 10 consumers say they would spend more than $1,000 online without seeing a product first.


See more below, in the infographic, and this article: "Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers."

 


Via Russ Merz, Ph.D.
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Nine0Media's curator insight, February 8, 2:24 AM

I like it! I think performing quality #SEO and staying active in #SocialMedia will drive the most, but we shall see what consumer are really engaging with. #DIYSEO #SocialMediaTools #Nine0Media

Gonzalo Moreno's curator insight, February 22, 7:05 AM

More of the same... In the future

Geert Stox's curator insight, March 11, 7:47 AM

What won't drive them?

 

Rescooped by Jean Schiller from UX Design : user experience and design thinking
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UX Myths

UX Myths | Usability and User Experience | Scoop.it
UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.

Via yannick grenzinger
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Five Guidelines to Make Product Experiences Instantly Gettable | Continuum

Five Guidelines to Make Product Experiences Instantly Gettable | Continuum | Usability and User Experience | Scoop.it
Guidelines for making a product experience intuitive.
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How Google Ventures does rapid prototyping 'design sprints' with its 170 startups

How Google Ventures does rapid prototyping 'design sprints' with its 170 startups | Usability and User Experience | Scoop.it
"We want to make as much money as we can, because we're greedy," Google designer Knapp says with a smile on his face. "Helping companies with design is a powerful to improve our returns."
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The Secret to Building Large Websites: Website Architecture - Six Revisions

The Secret to Building Large Websites: Website Architecture - Six Revisions | Usability and User Experience | Scoop.it
To build big time websites, you need to plan big. This guide provides an 11-step website architecture process you can adapt in your projects.
Jean Schiller's insight:

Is this the process you take?

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Rescooped by Jean Schiller from UXploration
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Is Mobile Customer Experience Harder?

Is Mobile Customer Experience Harder? | Usability and User Experience | Scoop.it

40% of ecommerce executives believe it’s harder to deliver a positive customer experience on mobile than online.


Via Mario K. Sakata
Jean Schiller's insight:

Great article.  As it says, the key thing is to know *your* customers.  For some sites, customers are not visiting on the go.  Research is now showing that a large proportion of mobile users visit sites while at home, often while watching TV.

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Trying to "View All" on Tommy.com Ecommerce Outtakes

Trying to "View All" on Tommy.com Ecommerce Outtakes | Usability and User Experience | Scoop.it
I visited the Tommy Hilfiger ecommerce store at Tommy.com because I heard they were having a great sale. When I arrived on the home page, sure enough, ...
Jean Schiller's insight:

In general, what are your thoughts on View All which has been under debate lately?

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A Few Bucks Off Will Sway Shoppers Online

A Few Bucks Off Will Sway Shoppers Online | Usability and User Experience | Scoop.it
A majority of shoppers who showroom will buy online if they can save as little as $5 off the price.
Jean Schiller's insight:

Do you think showrooming is a threat or opportunity for brick and mortar stores?

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How to create government websites that don't suck - Optimal Experience

How to create government websites that don't suck - Optimal Experience | Usability and User Experience | Scoop.it
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Rescooped by Jean Schiller from UX Design : user experience and design thinking
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Solving the Right Problem and Finding Your Own Solution: An Interview with Don Norman | UX Magazine

Solving the Right Problem and Finding Your Own Solution: An Interview with Don Norman | UX Magazine | Usability and User Experience | Scoop.it

"his thoughts on problem solving, identifying the right problem, and why copying your competitors is unwise in a world where you should be focusing on your own strengths"


Via yannick grenzinger
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Rescooped by Jean Schiller from UX Design : user experience and design thinking
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Psychology and Design - 10 Best Presentations - UXPin

Psychology and Design - 10 Best Presentations - UXPin | Usability and User Experience | Scoop.it
10 best presentation and about Psychology and Design. Lots and lots of practical advices about using psychology in design practice.

Via yannick grenzinger
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Rescooped by Jean Schiller from Integrated Brand Communications
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11 company case studies prove ROI of LinkedIn

11 company case studies prove ROI of LinkedIn | Usability and User Experience | Scoop.it

If lead generation is important for your business, LinkedIn has the highest rate for social networks; 3X higher than Facebook and Twitter.

 

Did you also know?

80% of LinkedIn’s revenue comes from brands, corporations and businesses (Social Media Examiner)81% of LinkedIn users belong to LinkedIn Groups (HubSpot)83% of B2B marketers use Linkedlin to distribute content (Content Marketing Institute)3 million+ companies have Company Pages on LinkedIn (Brafton)238  million people are on LinkedIn (as of August 2013 with 10 new member join every 5 seconds (Digital Marketing Ramblings)

Does this create a marketplace for doing business that generates revenue with measurable results? See for yourself. Here are 11 company case studies that prove the ROI of LinkedIn.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 3, 2013 9:15 AM

These results add to the increasing body of evidence for the #ROI of social media marketing (#SMM).

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Study: Consumers More Likely to Shop On Mobile Devices Than PCs

Study: Consumers More Likely to Shop On Mobile Devices Than PCs | Usability and User Experience | Scoop.it
a new comscore study reveals the substantial growth in mobile commerce.
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Consumer advocacy groups up in arms over 'return profiles'

Consumer advocacy groups up in arms over 'return profiles' | Usability and User Experience | Scoop.it
Although retailers claim it's a move to fight fraud, the tracking of customer returns is yet another retail technology coming under fire from consumers.
A recent story in
Jean Schiller's insight:

I already assumed they did this.  Is it really news to anyone?

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Tablet Usability: Findings from User Research

Flat design and improperly rescaled design are the main threats to tablet usability, followed by poor gestures and workflow.
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The Anatomy of a Successful Responsive Website [INFOGRAPHIC]

The Anatomy of a Successful Responsive Website [INFOGRAPHIC] | Usability and User Experience | Scoop.it
With a societal shift toward mobile, webmaster tool WhoIsHostingThis? has some tips for responsive web design, to ensure your content looks good everywhere.
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LukeW | Responsive Web Design Performance

LukeW | Responsive Web Design Performance | Usability and User Experience | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
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Mobile Usability for Cats: Essential Design Principles for Felines

Mobile Usability for Cats: Essential Design Principles for Felines | Usability and User Experience | Scoop.it
Feline users require special considerations, including larger tap target zones for paws, continual animation, and audible vocalization.
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Accessibility expert warns: stop using carousels | News | .net magazine

Accessibility expert warns: stop using carousels | News | .net magazine | Usability and User Experience | Scoop.it
Jared Smith slams UI elements that are detrimental to users
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