Usability and User Experience
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Usability and User Experience
Advocating the User Experience
Curated by Jean Schiller
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Rescooped by Jean Schiller from New Customer - Passenger Experience
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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | Usability and User Experience | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein
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Bérénice Poircuitte's curator insight, January 7, 2016 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 2016 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 2016 12:12 AM
Very cool info graphic.
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Is Mobile Customer Experience Harder?

Is Mobile Customer Experience Harder? | Usability and User Experience | Scoop.it

40% of ecommerce executives believe it’s harder to deliver a positive customer experience on mobile than online.


Via Mario K. Sakata
Jean Schiller's insight:

Great article.  As it says, the key thing is to know *your* customers.  For some sites, customers are not visiting on the go.  Research is now showing that a large proportion of mobile users visit sites while at home, often while watching TV.

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