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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | US Financial Services Technology | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.

Via Karen Dietz
Rick Grant's insight:

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

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Mercor's curator insight, January 3, 2013 1:10 PM

Scooped by Karen Dietz onto Just Story It

Clayton Bye's curator insight, January 6, 2013 9:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Karen Dietz's comment, January 7, 2013 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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Cyberattacks on critical U.S. infrastructure rose 52% in 2012

Cyberattacks on critical U.S. infrastructure rose 52% in 2012 | US Financial Services Technology | Scoop.it
The nation's critical infrastructure remains vulnerable to attack. (RT @xytarium: Cyberattacks on critical U.S.
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Home Foreclosures: Another Sweetheart Bank Settlement on Sub-Prime Mortgage Fraud | Global Research

Home Foreclosures: Another Sweetheart Bank Settlement on Sub-Prime Mortgage Fraud | Global Research | US Financial Services Technology | Scoop.it
Home Foreclosures: Another Sweetheart Bank Settlement on Sub-Prime Mortgage Fraud http://t.co/Drb00q3z
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Mortgage and Real Estate Video News

Mortgage and Real Estate Video News | US Financial Services Technology | Scoop.it
Up to the minute streaming video news for mortgage and real estate professionals. (Mortgage and Real Estate Video News http://t.co/UAZ6U3MW)
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Banks Win Watered Down Liquidity Rule to Prevent Lending Squeeze

Banks Win Watered Down Liquidity Rule to Prevent Lending Squeeze | US Financial Services Technology | Scoop.it
Global central bank chiefs agreed to water down and delay a planned bank liquidity rule to counter warnings that the proposal would strangle lending and stifle the economic recovery.
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Rescooped by Rick Grant from Just Story It! Biz Storytelling
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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | US Financial Services Technology | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.

Via Karen Dietz
Rick Grant's insight:

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

more...
Mercor's curator insight, January 3, 2013 1:10 PM

Scooped by Karen Dietz onto Just Story It

Clayton Bye's curator insight, January 6, 2013 9:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Karen Dietz's comment, January 7, 2013 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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Major Borrowers to Reduce Bank Deposits: Fed

Major Borrowers to Reduce Bank Deposits: Fed | US Financial Services Technology | Scoop.it
Wall Street dealers expect hedge funds, insurance companies and other borrowers to pull cash from commercial banks.
Rick Grant's insight:

The banks aren't lending out the money anyway. This is the last year they can gamble their deposits on equities, as I understand it. So this may not have a huge impact.

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ProPublica: Govt Now Runs the US Mortgage Marketplace

ProPublica: Govt Now Runs the US Mortgage Marketplace | US Financial Services Technology | Scoop.it
Be prepared for the next great transfer of wealth. Buy physical silver and storable food. moneynews.com / By John Morgan / Friday, 21 Dec 2012 07:45 AM The American home mortgage market has, for al...
Rick Grant's insight:

I've been warning about this for over a year. I don't think it's quite this bad...yet.

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U.S. Home Values Rose in 2012 for First Gain in 6 Years

U.S. Home Values Rose in 2012 for First Gain in 6 Years | US Financial Services Technology | Scoop.it
Home values gained an estimated 6 percent in the U.S. this year, the first increase since 2006, as the housing market began to recover from its worst slump since the 1930s, Zillow Inc. said today.
Rick Grant's insight:

Wall Street Journal reported similar news based on the Case Shiller index. I've seen Zillow's presentation and I trust their numbers more.

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Rebooting the branch: Reinventing branch banking in a multi-channel, global environment

Rebooting the branch: Reinventing branch banking in a multi-channel, global environment | US Financial Services Technology | Scoop.it
The rise of the digital consumer and the high-cost infrastructure of physical banking locations are leading to a declining ROI for branches.
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A Financial Service for People Fed Up With Banks

A Financial Service for People Fed Up With Banks | US Financial Services Technology | Scoop.it
An online banking start-up company called Simple offers free checking accounts and digital tools to people frustrated with typical banks. (A Financial Service for People Fed Up With Banks.
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Should you pay off your mortgage before you retire? - by Victoria Rose Perkins - Helium

Should you pay off your mortgage before you retire? - by Victoria Rose Perkins - Helium | US Financial Services Technology | Scoop.it
There is security in owning a home that is totally paid for. Real estate markets may fluctuate on the homes worth, however this is secondary to ha..., Victoria Rose Perkins (Should you pay off your mortgage before you retire?
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ITT Educational to Pay Sallie Mae $46-Million to Settle Loan Dispute - Chronicle of Higher Education (subscription) (blog)

ITT Educational to Pay Sallie Mae $46-Million to Settle Loan Dispute - Chronicle of Higher Education (subscription) (blog) (#Mortgage #Credit ITT Educational to Pay Sallie Mae $46-Million to Settle Loan...
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Mortgage rates decline to near record lows

Mortgage rates decline to near record lows | US Financial Services Technology | Scoop.it
By CHRISTOPHER S. RUGABER AP Economics Writer December 27, 2012 1:26PM




The average rate on the U.S. 30-year fixed mortgage last week dipped closer to the lowest on record, a trend that is m...
Rick Grant's insight:

Sure. And they'll stay here as long as the federal government holds them down.

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The year in finance, as expressed through Twitter hashtags

The year in finance, as expressed through Twitter hashtags | US Financial Services Technology | Scoop.it
In 2012, journalists and investors took to Twitter to express their feelings and frustrations about the financial world. We wracked our brains to pick out some of the best, most hilarious hashtags of the ...
Rick Grant's insight:

Just saw Les Mis. This sounds like the "Song of Angry Men" to me.

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The Future Of Residential Housing - Zero Energy Housing

The concept of insulated panels has previously been used in commercial building projects only. Bondor has now developed an insulated panel InsulWall® specifi...
Rick Grant's insight:

Rather like a perpetual motion machine, I suspect. Still, they are moving in the right direction.

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Could You Manage Your Finances Without a Bank Account? | Innovations for Poverty Action

Could You Manage Your Finances Without a Bank Account? | Innovations for Poverty Action | US Financial Services Technology | Scoop.it
Innovations for Poverty Action applies rigorous research techniques to develop and test solutions to real-world problems faced by the poor in developing countries. (RT @poverty_action: What would #personalfinance in the U.S.
Rick Grant's insight:

I'm told that most Nigerian citizens use their cellular phones to manage their finances. No bank required.

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