“Hyperlocal news & content curation, place-based marketing and retail concepts for outdoor LED screens, mobile & indoor screenmedia networks”
Curated by
eumedianet
RT @kineticww: Digital OOH growing in Netherlands due to tech advances and better use of networks RT @kineticnl: The growth of DOOH http://t.co/ndpoGogy... 
“Advertising is content — the only new content that really matters,” consultant Terry Heaton declared in a recent blog post. 
February 17, 2012Estimates of the size of the Digital Place-Based Advertising (DPA) market vary greatly, as do growth forecasts. 
In this roundup we are featuring some clever and creative outdoor advertisements to inspire you. Enjoy!! If you like these advertisements you might also want to check out our previous posts below. Not all advertising mediums are suitable for every campaign. For those new to advertising and for small business owners, it is beneficial for them to know what features various advertising media can offer to their company. 
Publishers looking to syndicate content to other sites must make sure not to give up the keys to the house. 
Outdoor Digital Signage is the future of outdoor advertising growing to be worth nearly $44billion (New blog post: Outdoor Digital Signage - The Future of Outdoor Advertising http://t.co/DEr7tAEb... Essay arguing for a new approach to the development of real estate, informed by the rise of non-profit enterprise, the internet economy and sustainable development. Commissioned by UK agencies Arch... 
From the article: "What retailers need to understand is that there is no direct path to online consumer sales. Consumers desire to broadcast and share their lives, and their web behaviors therefore strike out on a non-linear path to purchase. 
Dove erects Valentine's Day 'tweet screen'. 
As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are five tips from top hyperlocal publishers t... 
The key ingredient of a digital signage network is the “network” part. You want users to be able to quickly and easily create an account under your network umbrella, as well as the ability to easily move under your umbrella if they want to. 
RT @OOHInt: Want more information on #interactive #outdoor formats? |
Multimedia shows at Queens Plaza? - Short, direct, and lively, The Architect's Newspaper is the essential read in the field.
Publishers looking to syndicate content to other sites must make sure not to give up the keys to the house. 
Placemaking is not simply about reconnecting people with place, it’s about reconnecting people with each other. Kinetic Worldwide, an out-of-home media agency and Joule, a mobile marketing agency, have released the results from a joint research project that looked into the connection between branded mobile content and out-of-home advertising campaigns, February... São Paulo's conservative Mayor, Gilberto Kassab, put into effect the "Clean City Law" this month, outlawing nearly all forms of outdoor advertising. Intervie... 
French startup Pearltrees just scored another $6 million to help scale up its social curation service that helps people save, sort and share what they find on the web. But with dozens of services in play, is this a bubble waiting to pop? in Business / Business Ideas (submitted 2012-02-13) There are so many ways to reach the consumer but actually communicating the brand message to them will always be a tough task for advertisers. 
According to Adam Greenfield, most public information systems aren’t very useful. 
The world's 567,000 mayors should be poaching each other's good ideas, not reinventing the wheel. More DOOH Companies Tap Intel for Measurement - 01/20/2012 (More DOOH Companies Tap Intel for Measurement http://t.co/4KUt4uw2 via @mediapost...)... 
We have all been to a museum and had to fight the urge to touch the painting we are looking at. 
Ben Fry's Fathom Information Design has released the video documentation of 2 interactive visualization installations that are meant to appear on large touch screens in the lobby of GE's headquarters in Fairfield, Connecticut. |
| Previous |
|
1 | 2 | 3 | 4 |  |
27 |
|
Next |
