And, unlike most cable TV markets, hyperlocal websites are typically only relevant to and read by the towns or communities they serve, which means a video ad can be targeted down to the zip code level. 
Artomatic, the free-form temporary arts space that lasts for about one month, located in spaces around the area that are about to be demolished or not quite ready for leasing, is launching again this Friday, once again in Crystal City, in... 
There aren’t a ton of major brands in hyperlocal yet. 
WXIA-TVAd companies requesting more electronic billboardsTbo.comBy KEVIN WIATROWSKI | The Tampa Tribune Tampa is considering letting two of the nation's biggest billboard companies add to their collection of electronic advertising in the city. @ben_leclair @thepolisblog We're still taking suggestions! 
Digital Out of Home is enhancing traditional Outdoor Advertising methods, read more to find out industry developments and opinion. 
The digital landscape continues to undergo a significant shift that will have profound effects on business this year. The challenge is that hardly any business leaders noticed. That’s not their fault however. 
The future of ecommerce is now tied to consumer curation. Here are 10 product discovery and social sharing sites worth paying attention to. 
NESTA launch Destination Local to develop "hyperlocal" media services delivering content at local level http://t.co/8EUiUrpo... The media facade is the longest in the world at 1160 feet (350m) long. Located in one of the largest shopping mall 'TAMAN ANGGREK' in Jakarta, Indonesia. © 2... 
Neighborland, an online platform born from an experiment in street art, helps residents cook up smart ideas for improving their communities, then gives those ideas wings. FB for cities? What would you do if you had a million bucks to make your neighborhood better? Turn the vacant building up the street into a healthy corner store with cross-cultural appeal? Fund 24-hour bus service? Paint giant flowers on the asphalt in every intersection? What if there was a tool that made it easy for you share your idea with neighbors, community groups, city planners — people who could pitch in to make it a reality? That’s the idea behind Neighborland, a sort of collective online urban planning platform that grew from a project started by artist Candy Chang in 2010. Chang slapped nametag-style stickers reading “I WISH THIS WAS ___” on abandoned buildings around New Orleans. People answered by filling in the blanks with all sorts of things they’d like to see in their neighborhoods: a grocery store, a row of trees, a bakery — to which someone else responded, “If you can get the financing, I will do the baking!” Via Lauren Moss It's funny how several of the newest “earth-shattering” Digital Signage developments turn out to be little blips on the continuum of progress. What assists to inject a bit of reality into the most recent whiz-bang announcement ... 
This isn't a technology problem to solve (Facebook-style). Enabling everyone to start a hyperlocal community wont make it happen. This isn't a content problem to solve (local news style). Pulling in RSS feeds and encouraging ... |
Understand the 'local consumer,' and you'll understand how to serve SMBsVentureBeatIt's fair to say we're entering hyperlocal marketing 2.0. 
This is actually the secret reason why LED signs outdoor are such incredible methods to advertise. Alone who are able to switch off an indication has the sign. 
Today there are a lot of ways to advertise your products and get on the market and there are a lot of variables that must be considered when you want to share your product to a specific audience. 
Robin Good: the Content Strategy Generator Tool (CSGT) by Daniel Butler of SEOgadget is a Google Docs-based spreadsheet that allows you to input a specificic keyword or search-phrase and to find rapidli trending news articles from a number of... 
The first Tokyo Hotaru festival was held last weekend and kicked off with an incredible display of 100,000 LED lights floating down the Sumida River (Tokyo Hotaru Festival Displays 100,000 LED Lights On River http://t.co/vkIjh0HX...)...
Social networks have become increasingly relevant in the local search space for consumers. In the latest “Local Search Usage Study” conducted by comScore, 15% of participants claimed to use social sites when searching for local businesses. 
RT @vidispine: Just in time for NAB, the #Vidispine 3.1 release with lots of new features. 
Hyperlocal Focus :: Reviews Most Important Local Biz Content — or Are They? ![Open source wayfinding with Walk [Your City] | opensource.com | Urban screens & digital screenmedia - hyperlocal content | Scoop.it](http://img.scoop.it/lusZ9t9IzaTh7Hu0ivH0Ozl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
See how open source influenced the @WalkYourCity project: http://t.co/a5w6SGrt #innovateRal #opensourcecity... 
Smartphone + écran: voilà une combinaison gagnante en digital signage, car elle engendre un engagement croissant de la part des consommateurs. 
The Times Square Advertising Coalition has announced a new program, ‘Times Square Moment: A Digital Gallery’ to bring creativity, energy and cutting-edge graphics and digital art to the world’s center of communications each day. 
“The next logical step in the evolution of digital signage is to embrace the Internet and tap into its enormous connective power”. |
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