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Digital Media for Hyperlocal Content
Hyperlocal news & content curation, place-based marketing and retail concepts for outdoor LED screens, mobile & indoor screenmedia networks
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Social Media as the Next Web - Brian Solis

Social Media as the Next Web - Brian Solis | Digital Media for Hyperlocal Content | Scoop.it
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Garry Martin's curator insight, January 9, 2013 3:22 PM

No surprise here...

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Singapore: Clear Channel Launches Digital Street Furniture Network

Singapore: Clear Channel Launches Digital Street Furniture Network | Digital Media for Hyperlocal Content | Scoop.it
Clear Channel has inaugurated vivacity, a new digital street furniture network in Singapore.
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Wifarer CEO: Indoor Location Is a Multibillion-Dollar Market | Street Fight

Wifarer CEO: Indoor Location Is a Multibillion-Dollar Market | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
Indoor mapping has the potential to become a big business. But it's early days and big questions are still looming — particularly regarding Apple.
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Hyperlocal Video Finally Comes of Age | Street Fight

Hyperlocal Video Finally Comes of Age | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
Hyperlocal video has, until now, been basically an oxymoron. The local television stations push out a decent amount of video but it has a metro rather than a hyperlocal focus.
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This is the End of Business as Usual and the Beginning of a New Era of Relevance - Brian Solis

This is the End of Business as Usual and the Beginning of a New Era of Relevance - Brian Solis | Digital Media for Hyperlocal Content | Scoop.it
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Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info | Street Fight

Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business.
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What is ‘Native Advertising’?

What is ‘Native Advertising’? | Digital Media for Hyperlocal Content | Scoop.it
Some trumpet it, others roll their eyes. Digiday asked leaders from Tumblr, BuzzFeed, The Economist and others to say what it means to them.
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Fynn Glover's curator insight, January 7, 2013 6:05 AM

Increasingly, advertising is less about who can scream the loudest about sales and discounts, and more about who can provide customers with content that is useful and relevant to customers. 

 

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Found A Startup And Found A Family, Just Not At The Same Time

Found A Startup And Found A Family, Just Not At The Same Time | Digital Media for Hyperlocal Content | Scoop.it
Founding a startup while parenting a baby is like running two startups - one commercial and one human.
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Death of a classified salesman: the struggle to ignite old ads in new media

Death of a classified salesman: the struggle to ignite old ads in new media | Digital Media for Hyperlocal Content | Scoop.it
Publishers reliant on classified advertising are getting hurt by the UK's fragile local economy. Some are now desperately courting alternative advertising models, but our earnings round-up shows their growth is so far being wiped out.
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Why Small Business Is Making a Mess of Social Media | Social Media Today

Why Small Business Is Making a Mess of Social Media | Social Media Today | Digital Media for Hyperlocal Content | Scoop.it
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Can Tech Innovations Bring Revenue for Hyperlocal Publishers?

Can Tech Innovations Bring Revenue for Hyperlocal Publishers? | Digital Media for Hyperlocal Content | Scoop.it
What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use?
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Got Video? The 3 “E's” That Make It A Hyperlocal Win

Got Video? The 3 “E's” That Make It A Hyperlocal Win | Digital Media for Hyperlocal Content | Scoop.it
And, unlike most cable TV markets, hyperlocal websites are typically only relevant to and read by the towns or communities they serve, which means a video ad can be targeted down to the zip code level.
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Artomatic starts Friday

Artomatic starts Friday | Digital Media for Hyperlocal Content | Scoop.it

Artomatic, the free-form temporary arts space that lasts for about one month, located in spaces around the area that are about to be demolished or not quite ready for leasing, is launching again this Friday, once again in Crystal City, in...

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WNYC’s Schachter: Many Hyperlocal Startups Don’t Focus on ‘Things That Matter’ | Street Fight

WNYC’s Schachter: Many Hyperlocal Startups Don’t Focus on ‘Things That Matter’ | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
The amount of coverage of restaurant openings that you see in the hyperlocal space is disproportionate to the significance of restaurant openings to the world as a whole, says the WNYC news VP.
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5 Hyperlocal Tools to Help Retailers Curb Showrooming | Street Fight

5 Hyperlocal Tools to Help Retailers Curb Showrooming | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
The biggest threat to the average local retailer this holiday season isn't the big box store down the street, but the e-commerce outlet selling the same products for less money online.
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Fynn Glover's curator insight, January 7, 2013 6:10 AM

Increasingly brick and mortar outdoor retailers will optimize their stores with technology. As Geoff Livingston has written, “In-store interactions represent a huge opportunity for business owners. Whether they offer in-store deals or easy access to peer reviews and customer service, real-time on-site interaction can make or break store deals.”

 

For more information, take a look at this article from RootsRated: http://rootsratedauthor.tumblr.com/post/38947002100/technology-meets-brick-and-mortar

 

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Three-way tie-up promises to re-invent local news

Three-way tie-up promises to re-invent local news | Digital Media for Hyperlocal Content | Scoop.it
The industry has been ravaged by cutbacks and an ad downturn. Now three UK local news publishers confirm they are coming together to improve digital news. But can they deliver on the promise?
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Despite single-market push, it's English content more Europeans will pay for

Despite single-market push, it's English content more Europeans will pay for | Digital Media for Hyperlocal Content | Scoop.it
The European Commission wants to make it easier for digital services to offer content across the bloc's national borders. Now research examines whether citizens want it as much as operators do.
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The Growth of Social Media and Ecommerce – Does It Work? | Social Media Today

The Growth of Social Media and Ecommerce – Does It Work? | Social Media Today | Digital Media for Hyperlocal Content | Scoop.it
Social Media E-Shop Purchasing behaviour has shifted over the years due to technology changing, people having less time, the impact of...
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Has Square Already Won America's Mobile Payments Race?

Has Square Already Won America's Mobile Payments Race? | Digital Media for Hyperlocal Content | Scoop.it
Brandchannel - always branding. always on.
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Sizing the Industry: Who Gets Counted as ‘Hyperlocal?’ | Street Fight

Sizing the Industry: Who Gets Counted as ‘Hyperlocal?’ | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
Since we launched Street Fight in April of last year, one question has come up again and again that we don't have a very good answer for: How many hyperlocal news sites are currently operating in the U.S.
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Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing - Brian Solis

Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing - Brian Solis | Digital Media for Hyperlocal Content | Scoop.it
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Forget Apple v. Google; a Battle Brews Between Yelp and Foursquare | Street Fight

Forget Apple v. Google; a Battle Brews Between Yelp and Foursquare | Street Fight | Digital Media for Hyperlocal Content | Scoop.it
Foursquare bears tend to ridicule the check-in as a passing fad, but the check-in did two critical things for the company.
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Maps, travel search and how the game is changing for the better | Tnooz

Maps, travel search and how the game is changing for the better | Tnooz | Digital Media for Hyperlocal Content | Scoop.it
No matter what map service or platform we’re talking about, I think now, more than ever, one thing is clear—digital maps and mapping technologies are more important than they’ve ever been.
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Why Online Hyperlocals Fail On a National Level

Why Online Hyperlocals Fail On a National Level | Digital Media for Hyperlocal Content | Scoop.it
Hyperlocal is not national, it's local.
Sounds like a simple statement, but it's not.
Felix Gillette's article from a few days ago, "AOL Patch: Big Losses on Hyperlocal News", painted a grim picture of online hyperlocal news publishing.
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Understand the 'local consumer,' and you'll understand how to serve SMBs - VentureBeat

Understand the 'local consumer,' and you'll understand how to serve SMBs - VentureBeat | Digital Media for Hyperlocal Content | Scoop.it
Understand the 'local consumer,' and you'll understand how to serve SMBsVentureBeatIt's fair to say we're entering hyperlocal marketing 2.0.
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