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UpTempo Group: Social Media Scientists
Learnings from Active Social Media, SEO and New Technologies for Small Businesses, Healthcare practices, and Entrepreneurs
Curated by Brian Shields
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | UpTempo Group: Social Media Scientists | Scoop.it
Social Media - Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
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Who Do You Trust When it Comes to Healthcare Information? [INFOGRAPHIC]

Who Do You Trust When it Comes to Healthcare Information? [INFOGRAPHIC] | UpTempo Group: Social Media Scientists | Scoop.it

This is a very interesting infographic reviewing the key sources of health care informaiton by consumers.   Althoug Web MD is still the king, Facebook, Blogs, and YouTube rank very high by Parents seeking health care information online.

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Apple Maps: What It Means For Local Search

Apple Maps: What It Means For Local Search | UpTempo Group: Social Media Scientists | Scoop.it
Are we gearing up for another format war (does anybody still remember Betamax vs. VHS?) or is Apple just telling Google that they can’t...
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The 5 Step Plan to Start Driving Leads from Social Media

The 5 Step Plan to Start Driving Leads from Social Media | UpTempo Group: Social Media Scientists | Scoop.it

Social media can serve many business purposes ranging from public relations to customer service to community building. For B2B marketers lead generation should be at the top of the list.

 

BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media.

 

Social media as a lead generation channel can help drive revenue and be a sales enablement tool for your sales team to educate perspective customers during the sales cycle.

 

These are the 5 simple steps to set yourself up for success to start driving leads from social media.

 

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Social media tools your startup should be using

Social media tools your startup should be using | UpTempo Group: Social Media Scientists | Scoop.it

Pinterest, Quora, LinkedIn should be among the tools to take your business to the next level


Social media tools are everywhere, but how do you know which ones your startup should focus on? In our work at Socialmedia.biz and Blonde 2.0, we’ve had access to dozens of tools and platforms, but not all social technologies are worth your time and effort.

 

Here, then, is a list of the top tools your startup should have in place to carry on daily social media activity and maintain a buzz around your product.

 

Set up a Facebook page

Every startup should have a Facebook page. Whether you’re a B2C or B2B, a Facebook presence is necessary. In the first few years of this social network, many B2B startups didn’t see the value in using Facebook as a professional platform because they considered it to be a social arena rather than a business platform. This perception is long gone. With almost a billion people, this is a social network whose ubiquitousness cannot be ignored.

 

Get a Twitter profile

Twitter is an amazing tool that lets you engage in a personalized manner with your users and potential users. There are many tools that enable you to find your exact target audience on Twitter — e.g., WeFollow and Twtrland — and engage directly with them. Twitter can also allow for real-time customer service between company and customer.

 

Create a LinkedIn page

If you’re a B2B startup, you should have an active LinkedIn page. In addition, you’ll also need a dedicated personal profile that can take part in discussions and join interest groups. This person, if social media savvy, will also be able to target specific executives or decision makers in organizations to begin a conversation. Please note: While B2B startups will benefit from a LinkedIn page, not all B2C startups need a profile. For many B2C startups, LinkedIn isn’t as powerful a tool as other social networking platforms.


Create some Pinterest boards

If you have a very visual product, Pinterest is a must. For example, startups marketing photo sharing apps or organizations focused on travel, cooking or design related services can benefit from Pinterest’s visual component. Visually stimulating content that is pinned on Pinterest (and in turn, repinned) can lead to high traffic back to your website.

 

Quora: Become a knowledge leader

Quora is one of the social networks that startups most underestimate. There are many thought leaders engaged on Quora and a great deal of knowledge that is available. The discussions that take place on this platform are beyond the level that I have encountered on many other social networking sites.

 

WordPress: Climb aboard the blog bandwagon

Not necessary for all startups, but for many new organizations it makes sense to have a blog that defines who you are as a company and as a brand. A blog takes commitment and dedication. You’ll need to post at least once at week. You’ll see that if you post consistently on your blog and promote your posts effectively, it can become a top source of information in your field. This expertise and knowledge sharing can create a much deeper connection with your site’s visitors.

 

Don’t forget social bookmarking sites

Social bookmarking sites are still an important component of promoting your content online. The power of sites like StumbleUpon and Reddit should not be underestimated in bringing in traffic.

 

Attract coverage by the tech press

Getting coverage in top tier industry publications like TechCrunch, Mashable or the Huffington Post are hugely important in building credibility for your startup among fellow entrepreneurs, investors and influencers.

 

 

All these social media tools will help you in creating the positive brand awareness and buzz that your startup needs to keep your brand in users’ top of mind. Remember that it takes time to build your social media influence. Rome wasn’t built in a day and neither is a social network community. Take your time, engage, work wisely and you’ll reap the rewards.

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10 Great Talks From Social Media's Biggest Founders

10 Great Talks From Social Media's Biggest Founders | UpTempo Group: Social Media Scientists | Scoop.it
With companies like Apple, Facebook and Twitter recording record numbers and dominating the online world, it’s easy to forget that these compani (10 Great talks from #socialMedia's biggest founders.)...
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20 Google Search Shortcuts to Hone Your Google-Fu

20 Google Search Shortcuts to Hone Your Google-Fu | UpTempo Group: Social Media Scientists | Scoop.it
Hidden behind Google's search box are a slew of shortcuts leading to so-called "OneBox" results that provide awesome tools and display helpful information quickly and directly.

Via Tiaan Jonker
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Fico Ventilatory's comment, September 10, 2012 8:01 AM
The illustration reads "weather in Gallifrey"... Isn't that Doctor Who's Home Planet?!? and the Tesla reference is Swag, to boot...
Belinda Suvaal's comment, September 10, 2012 8:07 AM
the illustrations / examples used are a story in itself ;)
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How to Increase Your Local Business Facebook Reach in Minutes a Day

How to Increase Your Local Business Facebook Reach in Minutes a Day | UpTempo Group: Social Media Scientists | Scoop.it
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans.
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The 20 Things Users Want Most From Your Mobile Site [New Google Data]

The 20 Things Users Want Most From Your Mobile Site [New Google Data] | UpTempo Group: Social Media Scientists | Scoop.it
Learn what your audience really wants from your mobile website.
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Survey: How Mobile Will Change Business

Survey: How Mobile Will Change Business | UpTempo Group: Social Media Scientists | Scoop.it

Great quote from the article:

 

“Developers are highlighting a cautionary note that all businesses should pay attention to: Mobile has the power to reshape entire industries and these changes will be swift,” the survey reads. “It is not enough to port elements of your existing business model over to mobile. Staying competitive in the era of mobility requires fundamentally re-envisioning traditional business models through a mobile-first lens.”

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SEO and Social Media - A Winning Combination

SEO and Social Media - A Winning Combination | UpTempo Group: Social Media Scientists | Scoop.it

It used to be that search engine optimization and social media marketing were two separate online marketing techniques. Yet, as social media has evolved, the two have become indelibly linked together, complimenting one another and sharing the same ultimate goal of gaining a stronger web presence for your brand.

 

 

 

That said let’s take a look at a few of the ways SEO and social media go hand in hand in helping you achieve your online marketing goals.

 

 

 

Full Article Here: http://www.scoop.it/t/seo-and-social-media-marketing/curate


Via Antonino Militello
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Guillaume Decugis's comment, September 16, 2012 2:09 PM
Thanks for the article Antonino! We're seeing more and more tangible signs of that.

Btw, the link at the bottom is the wrong one (it's your curate view and not the original article).
Antonino Militello's comment, September 16, 2012 2:32 PM
Thanks @gdecugis for the signal... There was an error of copy and paste :)
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Social Media Marketing: Choose the Right Content For the Job

Social Media Marketing: Choose the Right Content For the Job | UpTempo Group: Social Media Scientists | Scoop.it

Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms.

 

Distributing targeted content across different social media platforms helps brands and businesses respond and engage with prospects and customers. This targeted information shows prospects that marketers have been listening to their problems. Marcus Sheridan of The Sales Lion refers to this as the secret sauce. As a result, this content provides context for future interactions regardless of the device prospects use.

 

Listed above are the seven core social media content formats laid out in a useful infographic to help you use them effectively.


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The rise of LinkedIn’s news feed (And how Twitter made a big dumb mistake)

The rise of LinkedIn’s news feed  (And how Twitter made a big dumb mistake) | UpTempo Group: Social Media Scientists | Scoop.it

"With the newfound success of LinkedIn's news feed, Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area..."

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Google Algorithm Change History | SEOmoz

Google Algorithm Change History | SEOmoz | UpTempo Group: Social Media Scientists | Scoop.it
View the complete Google Algorithm Change History as compiled by the staff of SEOmoz. Includes important updates like Google Panda, Farmer and more.
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LinkedIn Launches New Company Page Design: See What's Changing

LinkedIn Launches New Company Page Design: See What's Changing | UpTempo Group: Social Media Scientists | Scoop.it
Surprise! LinkedIn Company Pages are about to get a little design makeover, the social network for professionals announced on its blog today.
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How to Add the Facebook Like Box in a WordPress Text Widget

How to Add the Facebook Like Box in a WordPress Text Widget | UpTempo Group: Social Media Scientists | Scoop.it
Blog post at Keep Up With The Web - Sherryl Perry : There’s a lot of talk lately about social proof (or social influence).
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How To Get Reviews And Improve Local Ranking With Google+ Local | Search Engine People | Toronto

How To Get Reviews And Improve Local Ranking With Google+ Local | Search Engine People | Toronto | UpTempo Group: Social Media Scientists | Scoop.it

This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.

To achieve that we'll go through two important steps: 1) creating and maintaining a proper Google+ Local profile, AND 2) gaining and facilitating customer reviews on Google+ Local profile.

 


Via The New Company
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