UpTempo Group: Social Media Scientists
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UpTempo Group: Social Media Scientists
Learnings from Active Social Media, SEO and New Technologies for Small Businesses, Healthcare practices, and Entrepreneurs
Curated by Brian Shields
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Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand | UpTempo Group: Social Media Scientists | Scoop.it
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into...
Lisa Norman's insight:

This article highlights the importance of having your Social and Search Teams work together. The language of your audience and keyword integration is essential to the success of your campaign. We specialize in both Social and Search at UpTempo!

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Social Media Etiquette: 12 Step Checklist - Forbes

Social Media Etiquette: 12 Step Checklist - Forbes | UpTempo Group: Social Media Scientists | Scoop.it
As a communication tool, social media has a key role in society. On one hand, I embrace it. But on the other, I reject it.
Lisa Norman's insight:

These are great questions to ask yourself before hitting the "post" button.

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What is Content Marketing? | Business 2 Community

What is Content Marketing? | Business 2 Community | UpTempo Group: Social Media Scientists | Scoop.it
If you are a digital marketer like me then you are also hearing a lot now a days about content marketing.I was planning to write few posts on content marketing
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Restaurants Generate A Third Of All Social Media Conversations For Brands - Small Business Marketing News - Business News for Entrepreneurs - Entrepreneur Resources

Restaurants Generate A Third Of All Social Media Conversations For Brands - Small Business Marketing News - Business News for Entrepreneurs - Entrepreneur Resources | UpTempo Group: Social Media Scientists | Scoop.it
PQ Media/uberVU Research study also shows that men outpace women in initiating brand-related social dialogues.
Lisa Norman's insight:

Social Media spending is expected to coninue rise, from nearly $8 billion in 2012. Small Businesses need to have a consistent presence with a defined marketing strategy.

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The Social Business Network - Forbes

The Social Business Network - Forbes | UpTempo Group: Social Media Scientists | Scoop.it
I find it ironic that many executives struggle to see the business value of social networking, because as a group, executives tend to be some of the most highly networked individuals.
Lisa Norman's insight:

There are obvious benefits of taking your business networking to a higher level. How to create dialogue that promotes conversation with your consumers, is the biggest challenge facing small businesses. 

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Social Media Marketing: Building Consumer Trust | Business 2 Community

Social Media Marketing: Building Consumer Trust | Business 2 Community | UpTempo Group: Social Media Scientists | Scoop.it
Social media marketing works, at least in part, because brand messages gain objectivity when shared by your friends through social networks. In order for that
Lisa Norman's insight:

To build trust you must value customer feedback, learn about your audience and support them.

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7 Ideas to Steal from Ikea's Content Strategy | Social Media Today

7 Ideas to Steal from Ikea's Content Strategy | Social Media Today | UpTempo Group: Social Media Scientists | Scoop.it
social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.
Lisa Norman's insight:

While they have a great content strategy and some good tips, it does not promote conversation from their customers and therefore is not a very social form of marketing. #socialmarketing #socialmedia #contentstrategy

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10 Questions to Assess Patient Satisfaction | Hospital-Physician Relationships

10 Questions to Assess Patient Satisfaction | Hospital-Physician Relationships | UpTempo Group: Social Media Scientists | Scoop.it
The American Medical Association says the following 10 questions can help physicians, practice staff and other medical group administrators assess and improve patient experience at their practices.
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We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the Advertising Business, What Would It Be?

We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the Advertising Business, What Would It Be? | UpTempo Group: Social Media Scientists | Scoop.it
Marketing bosses from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike weigh in on their ever-changing business.
Lisa Norman's insight:

To optimize your marketing campaigns you must measure the impact you have in the social media mix. #socialmedia #marketing

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5 Steps to Personal Growth and Career Success

5 Steps to Personal Growth and Career Success | UpTempo Group: Social Media Scientists | Scoop.it
by Daryl Spreiter, Sr. Manager, Onboarding, Curriculum & Coaching at Salesforce.com Over the past 20 years, I’ve learned a lot about managing my career.
Lisa Norman's insight:

Build your network, become a storyteller, love your company's product, build your brand, and take charge of your career. 

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The Most Successful Leaders Do 15 Things Automatically, Every Day - Forbes

The Most Successful Leaders Do 15 Things Automatically, Every Day - Forbes | UpTempo Group: Social Media Scientists | Scoop.it
Leadership is learned behavior that becomes unconscious and automatic over time. For example, leaders can make several important decisions about an issue in the time it takes others to understand the question.
Lisa Norman's insight:

Essentially great leaders create a positive work environment where others want to learn, create and express their ideas, which makes for a more productive team.

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How to Use Google+ For Local SEO

How to Use Google+ For Local SEO | UpTempo Group: Social Media Scientists | Scoop.it
See this post for lots of ways that businesses can use Google+ to improve their Local SEO and web presence in general.
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Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search

Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search | UpTempo Group: Social Media Scientists | Scoop.it
Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.

 

Full article: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html


Via Robin Good, Antonino Militello
Brian Shields's insight:

Great tips to prepare for the advent of Facebook's Graph Search

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Pierrick Fischer's comment, February 19, 2013 8:22 AM
Facebook Graph is a great idea. It will take some time to get used to it but it's a great innovation!
Philippe Trebaul's curator insight, February 20, 2013 7:48 AM
Facebook SEO: Huit étapes pour optimiser votre Fan Page FB Rechercher Graphique

Rechercher Facebook Graphique nouvelle est très différente de recherche Google. Avec la recherche graphique, vous pouvez combiner des recherches de mots-clés avec des amis qui avez partagé le contenu sur Facebook liée à cette recherche.

 

Article complet:  http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html


Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search via @amisant http://sco.lt/...


Megha Rodriguez's curator insight, February 21, 2013 10:34 AM

Valuable insights

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Why Small Businesses Are Losing On Social Media - Forbes

Why Small Businesses Are Losing On Social Media - Forbes | UpTempo Group: Social Media Scientists | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.
Lisa Norman's insight:

It takes patience and a consistent presence online before you see a Return on Relationship with your customers, only then you will see a Return on Investment.

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3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy - Search Engine Journal | UpTempo Group: Social Media Scientists | Scoop.it
Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their br
Lisa Norman's insight:

Social Media is more personal than cold calling, cunsumers can now connect a face to a brand. Promotional gifts relevent to your customers business will make a lasting impression and help to personalize your business relationship even more.

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Social media comes to health care

Social media comes to health care | UpTempo Group: Social Media Scientists | Scoop.it
A number of startups think social media is the cure for a broken health care system.
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Delayed Social Media ROI | Business 2 Community

Delayed Social Media ROI | Business 2 Community | UpTempo Group: Social Media Scientists | Scoop.it
I came across this phrase in an article today and I haven’t stopped thinking about it. Social media ROI is delayed ROI. This may be tough to come to grips
Lisa Norman's insight:

Although many businesses think of  Social Media as instant marketing, it takes time and consistency to build a good and reliable reputation in Social Media. 

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Use 5 or More Social Networks? You're a Better Employee

Use 5 or More Social Networks? You're a Better Employee | UpTempo Group: Social Media Scientists | Scoop.it
Hey, bosses who block employees from using social media at work: You're doing it wrong. That's one conclusion that can be drawn from new data on the workplace by Evolv, a startu...
Lisa Norman's insight:

More social engagement online indicates higher computer literacy. Study shows that you are also more willing to handle customer service issues that arise.  

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Articulating Your Content Strategy Like A Child’s Story Book - HootSuite Social Media Management

Articulating Your Content Strategy Like A Child’s Story Book - HootSuite Social Media Management | UpTempo Group: Social Media Scientists | Scoop.it
Lisa Norman's insight:

Keep your message simple and it will stand out. #socialmedia #socialmarketing #smallbusiness

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Customers Don't Want Ads, They Want A Conversation

Customers Don't Want Ads, They Want A Conversation | UpTempo Group: Social Media Scientists | Scoop.it
It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration.
Lisa Norman's insight:

#socialmarketing #customerservice #consumerfeedback

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Apps Reorder the Job Landscape

Apps Reorder the Job Landscape | UpTempo Group: Social Media Scientists | Scoop.it
Apps may be creating new jobs for developers and marketers. But around the edges of the rest of the economy, they're also starting to become a substitute for people who earn a paycheck.
Lisa Norman's insight:

#newjobs #customerservice #socialmarketing

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Americans’ Debt Payments Hit Three-Decade Low

Americans’ Debt Payments Hit Three-Decade Low | UpTempo Group: Social Media Scientists | Scoop.it
Americans’ debt payments are at their lowest level in decades. U.S. households spent 10.4% of their after-tax income on debt payments in the final three months of 2012.
Lisa Norman's insight:

Another good sign for economic growth. With less personal debt the paycheck can go a lot further.

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Nearly One in 10 Employees Works From Home

Nearly One in 10 Employees Works From Home | UpTempo Group: Social Media Scientists | Scoop.it
About one in 10 workers toils at least partly from home now, a trend that could boost productivity of the entire economy.
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The happiest and saddest states according to Twitter

The happiest and saddest states according to Twitter | UpTempo Group: Social Media Scientists | Scoop.it
Hawaii was found to be the United States' happiest state in a recent study of geotagged tweets. The saddest? Louisiana.
Lisa Norman's insight:

Napa, CA named one of the happiest cities in America according to Twitter. Being from Napa, I'm happy to hear it :)  Santa Cruz, CA and Santa Fe, New Mexico also named among the happiest cities.

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How Social Media Changed The Ad Game [Infographic]

How Social Media Changed The Ad Game [Infographic] | UpTempo Group: Social Media Scientists | Scoop.it

Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations.

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