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Discussion of the Week: Startup Moms

Discussion of the Week: Startup Moms | UpTempo Group: Social Media Scientists | Scoop.it
@WSJSTARTUP: What are the challenges of being a mom and an entrepreneur? What values can a mom teach her children as a result of being an entrepreneur? (See what our mentors have to say.) ...
Lisa Norman's insight:

With Mothers Day coming up we wanted to honor the Startup Mom today. There are some great points made from the mentors in the article, that every mom can relate to.

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UpTempo Group: Social Media Scientists
Learnings from Active Social Media, SEO and New Technologies for Small Businesses, Healthcare practices, and Entrepreneurs
Curated by Brian Shields
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | UpTempo Group: Social Media Scientists | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 5:57 AM

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http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Want to get found on Google in 2014? Start answering questions | SmartBlogs

Want to get found on Google in 2014? Start answering questions | SmartBlogs | UpTempo Group: Social Media Scientists | Scoop.it
Every wish you could see the future? Google has given us enough insights to start to see that future coming into focus -- and if you want to make sure your

Via Baochi
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The 10 New Rules for SEO

The 10 New Rules for SEO | UpTempo Group: Social Media Scientists | Scoop.it

To facilitate Social Media SEO optimization…

Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication.
 Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three.
 Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.

Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641


Via Antonino Militello
Katie Campbell's insight:

Think like your audience to improve #SEO. #SocialMedia #Marketing

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Nick Mortel's curator insight, June 21, 2013 8:00 AM

add your insight...

Paola Cinti's curator insight, June 22, 2013 12:47 AM

Nel solo 2012, BMW, JC Penney, overstock, e Forbes sono stati tutti rimossi dall'indice di Google per aver cercato di ingannare il sistema.

Elsie Whitelock's curator insight, June 27, 2013 10:14 AM

nice and simple to understand

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10 Awesome Social Media Marketing Infographics

10 Awesome Social Media Marketing Infographics | UpTempo Group: Social Media Scientists | Scoop.it
Infographics are powerful ways to demonstrate the power of social media and how it is evolving as a business tool. In fact they are visual testaments of the rising tide of truly social businesses a...

Via Susan Bainbridge
Katie Campbell's insight:

Check out these 10 great #SocialMedia #Marketing infographics!

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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Four Email Tips for Marketing Professionals

Four Email Tips for Marketing Professionals | UpTempo Group: Social Media Scientists | Scoop.it
General Management - Little attention has been paid to the importance of being better at receiving and processing email.
So, here are my tips to help you process email more efficiently, free up hours ...

Via Kamal Bennani
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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Television Is About To Change In A Big Way, Thanks To Search

Television Is About To Change In A Big Way, Thanks To Search | UpTempo Group: Social Media Scientists | Scoop.it
America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a major role in the content funn

Via Kamal Bennani
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10 Hot Social Networks to Watch

10 Hot Social Networks to Watch | UpTempo Group: Social Media Scientists | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.

Via Kamal Bennani
Katie Campbell's insight:

Check out the new faces of #socialmedia! #Marketing

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How to Optimize Your Marketing for the Visual Marketing Revolution

How to Optimize Your Marketing for the Visual Marketing Revolution | UpTempo Group: Social Media Scientists | Scoop.it

The growing impact of visual elements in content development has given birth to a new kind of marketing - visual marketing. Here's how to best use it.


Via Kamal Bennani
Katie Campbell's insight:

Visuals are a MUST for #socialmedia #marketing!

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Lindsay Wilson's curator insight, May 23, 2013 10:46 AM

Great round up for those new to social media

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Discussion of the Week: Startup Moms

Discussion of the Week: Startup Moms | UpTempo Group: Social Media Scientists | Scoop.it
@WSJSTARTUP: What are the challenges of being a mom and an entrepreneur? What values can a mom teach her children as a result of being an entrepreneur? (See what our mentors have to say.) ...
Lisa Norman's insight:

With Mothers Day coming up we wanted to honor the Startup Mom today. There are some great points made from the mentors in the article, that every mom can relate to.

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66% of small businesses to invest more in digital marketing this year: report - Computer Business Review

Majority of small businesses are planning to expand online and digital presence
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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now | UpTempo Group: Social Media Scientists | Scoop.it
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still...
Lisa Norman's insight:

Mobile users want to view information instantly and if they can't get it from your site they will quickly go to another site where they can access immediate information.

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Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand | UpTempo Group: Social Media Scientists | Scoop.it
A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into...
Lisa Norman's insight:

This article highlights the importance of having your Social and Search Teams work together. The language of your audience and keyword integration is essential to the success of your campaign. We specialize in both Social and Search at UpTempo!

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Social Media Etiquette: 12 Step Checklist - Forbes

Social Media Etiquette: 12 Step Checklist - Forbes | UpTempo Group: Social Media Scientists | Scoop.it
As a communication tool, social media has a key role in society. On one hand, I embrace it. But on the other, I reject it.
Lisa Norman's insight:

These are great questions to ask yourself before hitting the "post" button.

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Apple's iBeacon expands to 100 American Eagle stores

Apple's iBeacon expands to 100 American Eagle stores | UpTempo Group: Social Media Scientists | Scoop.it
Apple's iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick's latest trial. iBeacon allows for the creation of simple transmitters that can communicate...
Brian Shields's insight:

iBeacon may really be the future of retail, the killer app that actually connects the smarphone to the retail experience.  We are working on this technology already at UpTempo Group and planning a great new app for our clients.

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CHART: Showrooming Killer? Pinterest Drives 'Reverse Showrooming' At Bricks-And-Mortar Retailers

CHART: Showrooming Killer? Pinterest Drives 'Reverse Showrooming' At Bricks-And-Mortar Retailers | UpTempo Group: Social Media Scientists | Scoop.it
Pinners later buy pinned items in-store. ;
Brian Shields's insight:

Pinterest is driving customers to the stores.  21% of all items pinned by a customer were later bought in a store.  This makes Pinterest the new digital showroom.

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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Branded Mobile Content Apps

Branded Mobile Content Apps | UpTempo Group: Social Media Scientists | Scoop.it

Content marketing is nothing new to brands, but there have been a few companies who have taken it to the next level through their digital efforts.


Via Kamal Bennani
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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Facebook Finally Gets Hashtag Support

Facebook Finally Gets Hashtag Support | UpTempo Group: Social Media Scientists | Scoop.it
Hashtags are coming to Facebook to help users better surface conversations.

Via Kamal Bennani
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Rescooped by Katie Campbell from Data Nerd's Corner
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39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog | UpTempo Group: Social Media Scientists | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.

Via Carla Gentry CSPO
Katie Campbell's insight:

Here is a great guide for #SocialMedia #Marketing tools.

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Carla Gentry CSPO's curator insight, June 5, 2013 8:20 AM

The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.
Read more at http://www.jeffbullas.com/2013/06/04/39-awesome-tools-and-resources-for-blogging-and-social-media-marketing/#Tjx2r3EoKfeOvbKv.99

Rescooped by Katie Campbell from Optometry Online Reputation Management
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Why Online Reputation Management is a Big Deal!

Why Online Reputation Management is a Big Deal! | UpTempo Group: Social Media Scientists | Scoop.it

All the search engine optimisation tactics in the book and the flashiest website possible will not win new clients for you if your business can not deliver on the promises it makes.


Via CVPlus
Katie Campbell's insight:

Don't underestimate the power of a good online reputation! #SocialMedia #Marketing

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Rescooped by Katie Campbell from Public Relations & Social Media Insight
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How Small-Business Owners Are Using Mobile Technology

How Small-Business Owners Are Using Mobile Technology | UpTempo Group: Social Media Scientists | Scoop.it

Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.

 

When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 18, 2013 3:32 PM

Mobile moves quickly but needs to be part of your marketing mix.

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Facebook remains top social network, Google+, YouTube battle for second | ZDNet

Facebook remains top social network, Google+, YouTube battle for second | ZDNet | UpTempo Group: Social Media Scientists | Scoop.it
Everyone knows Facebook is the most popular social network, but battling it out for second and third place are Google's YouTube and Google+.
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TheSocialPhysio's curator insight, July 4, 2013 2:03 AM

This confirms our #Linked In comments yesterday....focus your energy on Facebook, google +, you tube for top 3 performing #social platforms

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5 Reasons Why You Should Write Articles for Your Business - exploreB2B

5 Reasons Why You Should Write Articles for Your Business - exploreB2B | UpTempo Group: Social Media Scientists | Scoop.it
 Presenting information to prospective customers can help you generate more sales for your business. Article marketing is a great way to do this. Online articles not only provide useful info ...
Lisa Norman's insight:

This article makes a good point about writing to maintain current clients and build loyalty.

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3 ways for an optometrist to keep from getting sued for malpractice

3 ways for an optometrist to keep from getting sued for malpractice | UpTempo Group: Social Media Scientists | Scoop.it
  We live in a litigious society that hovers over us every day waiting for us to make a mistake. The problem is we all make mistakes. An optometrist friend of mine looks at everything in life ...
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On Choosing a Social Network for a Small Business | Business 2 Community

On Choosing a Social Network for a Small Business | Business 2 Community | UpTempo Group: Social Media Scientists | Scoop.it
Small businesses usually work with very limited budget, so any move to boost their performance, be it in production or in company growth, should be very
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Why Small Businesses Are Losing On Social Media - Forbes

Why Small Businesses Are Losing On Social Media - Forbes | UpTempo Group: Social Media Scientists | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.
Lisa Norman's insight:

It takes patience and a consistent presence online before you see a Return on Relationship with your customers, only then you will see a Return on Investment.

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