"Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.
As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".
Apple's iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick's latest trial. iBeacon allows for the creation of simple transmitters that can communicate...
Brian Shields's insight:
iBeacon may really be the future of retail, the killer app that actually connects the smarphone to the retail experience. We are working on this technology already at UpTempo Group and planning a great new app for our clients.
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.
When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....
"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.
To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.
You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".
Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication. Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three. Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.
General Management - Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours ...
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still...
Lisa Norman's insight:
Mobile users want to view information instantly and if they can't get it from your site they will quickly go to another site where they can access immediate information.