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Why good SEOs should look like they don't exist

Why good SEOs should look like they don't exist | UpTempo Group: Social Media Scientists | Scoop.it
We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.

 

But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.

In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!

 

Don't chase the algorithm!


In many ways, for those who were doing SEO the right way, nothing has changed at all. They probably enjoyed Google's algorithm changes over the last six months the most. It's those who were chasing the algorithm and looking for quick win SEO tactics that lost out.

 

At a conference back in April, just after Google had rolled out the penguin update, I got asked by the CEO of a property company why his website had dropped for key terms such as "Florida real estate".

He told me how he went to all the leading search conferences and events, followed all of the advice and benefited from great rankings for years. So why has Google now decided to penalise him?

Having thought about what he said, my reply was that the answer was in the question! He's been taking advantage of all of the SEO tactics for a long time, benefiting from this knowledge of the Google algorithm in order to boost his own results into positions where they really shouldn't have been ranking.

 

I'm not saying there's anything wrong in that, and this time last year that would have looked like great SEO! He was getting some great results - all while his competitors were completely unaware of SEO and were missing out on great opportunities of generating organic traffic.

 

But now things have changed! Those clueless competitor brands who just went about their business unaware of SEO are now benefiting. All because they were doing things in a natural way. And now it means they don't have to do link cleanups, they haven't over-optimised their content - but they have focused on building their business and brand.

 

And if you look at the sites that are winning right now, they have one thing in common - they've been building brands and focusing on good PR and marketing, not short-term SEO wins.

So to be a good SEO, in many ways you need to look like you don't exist.
And by this, I don't mean you shouldn't do anything. As much as Google will want to be able to find the best content on the web, they have always needed SEOs to help make this content more accessible and easier to find and value.

 

Those that won out of the panda and penguin updates were often the sites who weren't concerned about SEO tactics, or even SEO at all. It's so important these days that you don't over-do it. That's just likely to cause more problems further down the line.

So I've listed a few tips on the type of things you should be focusing on instead.

 

1) Get your SEO basics and fundamentals in place


Ensure your title tags and headings are optimised around key phrases, meta descriptions are written for users and clickthrough rates in mind, internal linking is kept sensible etc...

 

This way you're still keeping SEO in mind but it's using natural language around those important keywords that are relevant to a specific page. It's not just trying to optimise for keywords in places where it might not fit.

 

Asos.com is a good example of this, you can tell SEO has been considered within the site content, but it's not at the expense of the user experience and journey.

 

2) Get your website architecture and URL right


Here you should focus on users and how they interact with your site and its navigation, there's no need to worry too much about keywords. Just make sure you are using sensible and natural language to describe your content.

 

So clean-up your URL structure and pay attention to Google Webmaster Tools, fixing any crawl errors you find, submit XML sitemaps etc. Basically everything that you would normally do in a technical SEO review, the goal is to make sure that you're making Google's job as easy as possible in order to find your best content. They're likely to reward you for that!

 

3) Focus on content, not links


By building great content and telling interesting stories about your brand online, the links will come. But this way it's far more natural and defensibile, because these links will have been added by choice and as a by-product of having great content with people talking about this online.

 

The best links you can get for your site are naturally acquired, so think more about the audience you are targeting and the people you want to link to you, as opposed to the sites that you want to get links from.

 

So analyse your content and focus on creating great content for your audience that can naturally generate social attention and links:

 

4) Consider user generated content


We all know Google loves unique content and UGC is generally ranking very well post-panda/penguin. This makes sense, it's naturally relevant content that is written around a specific topic - but it's not over-optimised and is unique. So think of ways you can incorporate that into your brands online strategy.

 

Sometimes it even makes for great content in it's own right!

 


Via Thibaud Guymard
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UpTempo Group: Social Media Scientists
Learnings from Active Social Media, SEO and New Technologies for Small Businesses, Healthcare practices, and Entrepreneurs
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22 Top Blogging Tools Loved by the Pros |

22 Top Blogging Tools Loved by the Pros | | UpTempo Group: Social Media Scientists | Scoop.it
Blogging tools: Here are hot blogging tools used today by 22 social media pros.
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7 Ways That SEO Is Uniquely Important For Entrepreneurs

7 Ways That SEO Is Uniquely Important For Entrepreneurs | UpTempo Group: Social Media Scientists | Scoop.it

 "Social media marketing has become intertwined with SEO; not only do social signals play a role in organic search rankings, high rankings in organic search results drives more traffic to your website and social media channels, accelerating their growth.

 

As I explained in my article, “The Top 7 Social Media Marketing Trends That Will Dominate 2014,” social media is no longer a luxury; it’s a necessity. As such, savvy entrepreneurs bolster their social media efforts with strong SEO campaigns, and vice versa".

 

Read More:  http://www.forbes.com/sites/jaysondemers/2014/06/04/7-ways-that-seo-is-uniquely-important-for-entrepreneurs/


Via Antonino Militello
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Apple's iBeacon expands to 100 American Eagle stores

Apple's iBeacon expands to 100 American Eagle stores | UpTempo Group: Social Media Scientists | Scoop.it
Apple's iBeacon technology is making its way into 100 American Eagle and Aerie stores as part of Shopkick's latest trial. iBeacon allows for the creation of simple transmitters that can communicate...
Brian Shields's insight:

iBeacon may really be the future of retail, the killer app that actually connects the smarphone to the retail experience.  We are working on this technology already at UpTempo Group and planning a great new app for our clients.

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CHART: Showrooming Killer? Pinterest Drives 'Reverse Showrooming' At Bricks-And-Mortar Retailers

CHART: Showrooming Killer? Pinterest Drives 'Reverse Showrooming' At Bricks-And-Mortar Retailers | UpTempo Group: Social Media Scientists | Scoop.it
Pinners later buy pinned items in-store. ;
Brian Shields's insight:

Pinterest is driving customers to the stores.  21% of all items pinned by a customer were later bought in a store.  This makes Pinterest the new digital showroom.

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Branded Mobile Content Apps

Branded Mobile Content Apps | UpTempo Group: Social Media Scientists | Scoop.it

Content marketing is nothing new to brands, but there have been a few companies who have taken it to the next level through their digital efforts.


Via Kamal Bennani
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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Facebook Finally Gets Hashtag Support

Facebook Finally Gets Hashtag Support | UpTempo Group: Social Media Scientists | Scoop.it
Hashtags are coming to Facebook to help users better surface conversations.

Via Kamal Bennani
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39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog

39 Awesome Tools and Resources for Blogging and Social Media Marketing | Jeffbullas's Blog | UpTempo Group: Social Media Scientists | Scoop.it
Social media and blogging has gone from being an activity you did for just fun and pleasure to serious business.

Via Carla Gentry CSPO
Katie Campbell's insight:

Here is a great guide for #SocialMedia #Marketing tools.

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Carla Gentry CSPO's curator insight, June 5, 2013 8:20 AM

The explosion of websites, apps, tools and resources online is often confusing. These are some of the resources that I use and recommend that I have found helpful with blogging and social media marketing.
Read more at http://www.jeffbullas.com/2013/06/04/39-awesome-tools-and-resources-for-blogging-and-social-media-marketing/#Tjx2r3EoKfeOvbKv.99

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Why Online Reputation Management is a Big Deal!

Why Online Reputation Management is a Big Deal! | UpTempo Group: Social Media Scientists | Scoop.it

All the search engine optimisation tactics in the book and the flashiest website possible will not win new clients for you if your business can not deliver on the promises it makes.


Via CVPlus
Katie Campbell's insight:

Don't underestimate the power of a good online reputation! #SocialMedia #Marketing

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Rescooped by Katie Campbell from Public Relations & Social Media Insight
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How Small-Business Owners Are Using Mobile Technology

How Small-Business Owners Are Using Mobile Technology | UpTempo Group: Social Media Scientists | Scoop.it

Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.

 

When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 18, 2013 3:32 PM

Mobile moves quickly but needs to be part of your marketing mix.

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Facebook remains top social network, Google+, YouTube battle for second | ZDNet

Facebook remains top social network, Google+, YouTube battle for second | ZDNet | UpTempo Group: Social Media Scientists | Scoop.it
Everyone knows Facebook is the most popular social network, but battling it out for second and third place are Google's YouTube and Google+.
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TheSocialPhysio's curator insight, July 4, 2013 2:03 AM

This confirms our #Linked In comments yesterday....focus your energy on Facebook, google +, you tube for top 3 performing #social platforms

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5 Reasons Why You Should Write Articles for Your Business - exploreB2B

5 Reasons Why You Should Write Articles for Your Business - exploreB2B | UpTempo Group: Social Media Scientists | Scoop.it
 Presenting information to prospective customers can help you generate more sales for your business. Article marketing is a great way to do this. Online articles not only provide useful info ...
Lisa Norman's insight:

This article makes a good point about writing to maintain current clients and build loyalty.

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3 ways for an optometrist to keep from getting sued for malpractice

3 ways for an optometrist to keep from getting sued for malpractice | UpTempo Group: Social Media Scientists | Scoop.it
  We live in a litigious society that hovers over us every day waiting for us to make a mistake. The problem is we all make mistakes. An optometrist friend of mine looks at everything in life ...
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On Choosing a Social Network for a Small Business | Business 2 Community

On Choosing a Social Network for a Small Business | Business 2 Community | UpTempo Group: Social Media Scientists | Scoop.it
Small businesses usually work with very limited budget, so any move to boost their performance, be it in production or in company growth, should be very
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Social Media Design | Free Tools | Social Media Today

Social Media Design | Free Tools | Social Media Today | UpTempo Group: Social Media Scientists | Scoop.it
These seven resources can help turn your Social Media content from mediocre to professional.
Brian Shields's insight:

This is a great toolkit for the aspiring social media manager or for any small business actively communicating vie social media.

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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | UpTempo Group: Social Media Scientists | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Want to get found on Google in 2014? Start answering questions | SmartBlogs

Want to get found on Google in 2014? Start answering questions | SmartBlogs | UpTempo Group: Social Media Scientists | Scoop.it
Every wish you could see the future? Google has given us enough insights to start to see that future coming into focus -- and if you want to make sure your
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The 10 New Rules for SEO

The 10 New Rules for SEO | UpTempo Group: Social Media Scientists | Scoop.it

To facilitate Social Media SEO optimization…

Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication.
 Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three.
 Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.

Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641


Via Antonino Militello
Katie Campbell's insight:

Think like your audience to improve #SEO. #SocialMedia #Marketing

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Nick Mortel's curator insight, June 21, 2013 8:00 AM

add your insight...

Paola Cinti's curator insight, June 22, 2013 12:47 AM

Nel solo 2012, BMW, JC Penney, overstock, e Forbes sono stati tutti rimossi dall'indice di Google per aver cercato di ingannare il sistema.

Elsie Whitelock's curator insight, June 27, 2013 10:14 AM

nice and simple to understand

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10 Awesome Social Media Marketing Infographics

10 Awesome Social Media Marketing Infographics | UpTempo Group: Social Media Scientists | Scoop.it
Infographics are powerful ways to demonstrate the power of social media and how it is evolving as a business tool. In fact they are visual testaments of the rising tide of truly social businesses a...

Via Dr. Susan Bainbridge
Katie Campbell's insight:

Check out these 10 great #SocialMedia #Marketing infographics!

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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Four Email Tips for Marketing Professionals

Four Email Tips for Marketing Professionals | UpTempo Group: Social Media Scientists | Scoop.it
General Management - Little attention has been paid to the importance of being better at receiving and processing email.
So, here are my tips to help you process email more efficiently, free up hours ...

Via Kamal Bennani
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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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Television Is About To Change In A Big Way, Thanks To Search

Television Is About To Change In A Big Way, Thanks To Search | UpTempo Group: Social Media Scientists | Scoop.it
America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a major role in the content funn

Via Kamal Bennani
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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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10 Hot Social Networks to Watch

10 Hot Social Networks to Watch | UpTempo Group: Social Media Scientists | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.

Via Kamal Bennani
Katie Campbell's insight:

Check out the new faces of #socialmedia! #Marketing

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Rescooped by Katie Campbell from Social Media, SEO, Mobile, Digital Marketing
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How to Optimize Your Marketing for the Visual Marketing Revolution

How to Optimize Your Marketing for the Visual Marketing Revolution | UpTempo Group: Social Media Scientists | Scoop.it

The growing impact of visual elements in content development has given birth to a new kind of marketing - visual marketing. Here's how to best use it.


Via Kamal Bennani
Katie Campbell's insight:

Visuals are a MUST for #socialmedia #marketing!

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Lindsay Wilson's curator insight, May 23, 2013 10:46 AM

Great round up for those new to social media

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Discussion of the Week: Startup Moms

Discussion of the Week: Startup Moms | UpTempo Group: Social Media Scientists | Scoop.it
@WSJSTARTUP: What are the challenges of being a mom and an entrepreneur? What values can a mom teach her children as a result of being an entrepreneur? (See what our mentors have to say.) ...
Lisa Norman's insight:

With Mothers Day coming up we wanted to honor the Startup Mom today. There are some great points made from the mentors in the article, that every mom can relate to.

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66% of small businesses to invest more in digital marketing this year: report - Computer Business Review

Majority of small businesses are planning to expand online and digital presence
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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now | UpTempo Group: Social Media Scientists | Scoop.it
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still...
Lisa Norman's insight:

Mobile users want to view information instantly and if they can't get it from your site they will quickly go to another site where they can access immediate information.

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