Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms.
Distributing targeted content across different social media platforms helps brands and businesses respond and engage with prospects and customers. This targeted information shows prospects that marketers have been listening to their problems. Marcus Sheridan of The Sales Lion refers to this as the secret sauce. As a result, this content provides context for future interactions regardless of the device prospects use.
Listed above are the seven core social media content formats laid out in a useful infographic to help you use them effectively.