" called Memrise with a Princeton University neuroscience PhD named Greg Detre. Their goal: to take all of cognitive science's knowhow about what makes information memorable, and combine it with all the knowhow from social gaming about what makes an activity fun and addictive, and develop a web app that can help anyone memorise anything – from the names of obscure cheeses, to the members of the British cabinet, to the vocabulary of an African language – as efficiently and effectively as possible. Since launching, the site has achieved a cult following among language enthusiasts and picked up more than a quarter of a million users." ..."Memrise encourages you to create a mnemonic, which it calls a "mem", for every word you want to learn. A mem could be a rhyme, an image, a video or just a note about the word's etymology, or something striking about its pronunciation"
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