Mobile messaging apps may be reaching both saturation point and convergence, but that doesn’t mean there isn’t room for more, right? Meet LokLok. LokLok sells itself as a connected lock-screen... Keep reading →
Are you using the right tools to manage your social presence? If you look around you will find hundreds and hundreds of social media apps and tools that can help you manage your social presence. Many more are added each day. A few of these can help you do something you couldn’t do yesterday and in the process manage your social presence better.
eXo Platform, open source enterprise social platform for business portals and social intranets complete with collaborative and content management features (Open Source #ENTERPRISE Social Network and #ENTERPRISE #PORTAL
A lack of relevant skills are preventing businesses from maximising their investment in the cloud With cloud computing comes new ways of doing business, changing the way organisations collaborate, operate and deliver services and applications.
Music streaming service Songza confirmed today that Google has acquired it. According to a statement, “no immediate changes,” other than improvements, to Songza are planned. One notable change, however, is... Keep reading →
Alors que certains annoncent la mort du référencement depuis plusieurs années déjà, les chiffres prouvent le contraire comme le démontre cette infographie réalisée par l’agence Mavenlink . En effet, le référencement prend de plus en plus d’importance dans les stratégies web des compagnies. Celles-ci s’aperçoivent qu’avoir un site c’est bien, mais, s’il n’a pas de visibilité, il […]
Baptiste Morch's insight:
Le référencement / SEO est loin d'avoir dit son dernier mot.
Quelle position adopter face à la diminution du reach/publication ? Cette baisse résulte-t-elle d'une stratégie diabolique ? Comment l'interpréter ? Qu'est-ce que faire du marketing avec Facebook aujourd'hui ?
Baptiste Morch's insight:
"Il faut cesser de faire du social media marketing pour mieux faire du marketing dans un monde social"
Excerpt from article written and curated by Robin Good and first published on MasterNewMedia: "Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.
To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.
1) Display Formats of Curated Content Collections The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user. This is one of the most underestimated and underutilized areas of improvement for content curation tools.
2) Slicing and Dicing Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.
3) Micro - Macro One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.
4) Recurate Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.
5) News Discovery The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build. The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.
6) Ownership The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster. The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.
7) Credit and Attribution For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."