Les services marketing ont des difficultés à trouver des stratégies efficaces pour s’adresser aux séniors, qui rejettent en bloc toute forme de stigmatisation.
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Articles presenting the next web/digital/mobile/cloud trends
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Baptiste Morch
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Let’s put a fork in it and call it done. “The Cloud” has now displaced “Social” as the web’s most widely-used and least-understood buzzword. Services like Dropbox, iCloud ... Delete the scoop?
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En partenariat avec Google, la maison anglaise Burberry lance les Burberry Kisses : des baisers virtuels à envoyer à ses proches. Une expérience digitale q Delete the scoop?
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En attendant le lancement de la version finale de l'OS à l'autonome, Apple a mis à disposition une version beta et un kit de développement d'applications. Delete the scoop?
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«Je n'ai aucune intention de me cacher parce que je sais que je n'ai rien fait de mal». C'est par cette phrase que débute l'entretien-révélation... Delete the scoop?
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Google is close to completing a $1.3 billion deal to acquire social mapping firm Waze -- finally ending months of speculation about the startup -- according to media reports out of ... Delete the scoop?
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While many firms still struggle to optimize their e-commerce efforts, the world has moved past them to m-commerce. As an example of the power of mobile, 45% of Groupon’s sales occur on mobile devices including smartphones and tablets. Delete the scoop?
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Computex is to Taipei what the Consumer Electronics Showcase is to Vegas. The yearly event is huge for Taiwanese brands like Acer and Asus, but that doesn’ Delete the scoop?
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Changement de méthode, de culture, de compétence. L'informatique "en nuage" impose aux vendeurs de logiciels de réinventer leur stratégie et leurs modèles. Delete the scoop?
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Après le Buzz qu’a généré la première session, l’ESG Management School a décidé de réitérer l'expérience avec une nouveauté en plus ... la présence de TVcheck ! Delete the scoop?
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Alternative aux guides de voyage traditionnels, un nouveau site web agrège des données issues de Twitter, Facebook et Foursquare pour fournir des recommandations pertinentes en temps réel. Delete the scoop?
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La dernière enquête réalisée par Ipsos pour Microsoft, et transmise en exclusivité au JDN, montre que 69% des TPE françaises ont recours au cloud. Delete the scoop?
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Google a officialisé mardi soir le rachat de la start-up israélienne, qui a aussi été approchée par Apple et convoitée par Facebook. Delete the scoop?
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Facebook rejoint Twitter, Tumblr et les autres en introduisant le mot-clef précédé d’un dièse. #debrief Delete the scoop?
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Quand le nombre de clichés en provenance d'Instagram stagne sur Twitter, les médias issus de Vine sont en nette augmentation. Explications de cette tendance pas si surprenante que ça. Delete the scoop?
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Shazam, which last claimed to have successfully predicted Gotye’s “Somebody That I Used To Know” would be the summer’s number one hit, is at it again and calling for Daft Punk’s “Get Lucky.” Are they onto something or just … lucky? Delete the scoop?
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Amazon is looking to nurture the next generation of scriptwriters, directors and cinematographers with a new, free online tool called Amazon Storyteller, which helps convert initial ... Delete the scoop?
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C’est avec plaisir que nous vous partageons la vidéo d’anniversaire très originale de Ryan Kennedy qui fait le buzz depuis hier soir outre-atlantique. Delete the scoop?
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LinkedIn updates its highly-addictive feature "Who's viewing your profile." Premium users can now get in-depth visuals about who's been checking them out -- and why. Delete the scoop?
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Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising. Delete the scoop?
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Our concept designs for iOS 7 , gathered from the rumours, speculation and features we think Apple should include on the new OS. Welcome to the future of the... Delete the scoop?
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Rumor has it, tablet shipments are on course to overtake PCs by 2015. While a quick look around your local train station or coffeehouse may well add credence to this, it seems Google ... Delete the scoop?
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Nintendo is struggling to show consumers why they should be interested in its new Wii U video game console. Delete the scoop?
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