5 Reasons Why Metaphors Can Improve the User Experience | omnia mea mecum fero | Scoop.it

"The way we think, what we experience, and what we do every day is very much a matter of metaphor."
- Lakoff and Johnson


Metaphors are a great tool to help your users understand abstract or unfamiliar content. By linking abstract information to a concrete concept, it becomes easier for people to understand the information.


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