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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | omnia mea mecum fero | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


Via Martin Gysler
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11 Mistakes That Are Killing Your Blog’s Credibility

11 Mistakes That Are Killing Your Blog’s Credibility | omnia mea mecum fero | Scoop.it

If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]

 

Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.


Text ads out of control, color combinations that hurt to look at, no social sharing links (or TOO many!) and images that barely have any connection to the text.

 

These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.

 

Find out whether you’re making simple but crucial mistakes that turn readers away…


Via Martin Gysler
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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | omnia mea mecum fero | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm


Via Martin Gysler
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Jai Desai's comment, May 22, 2014 1:46 AM
Very informative scoop @Nitesh Amesar