Human experience is a series of never-ending, overlapping stories bumping into one another in expected and unexpected ways. Our days are made up of personal narratives of good and evil, joy and conflict, magic potions and angry gnomes.
They are naturally co-creations based on a push and pull of projection and interpretation. We interpret, analyse and synthesise the characters and events in our lives to help us make sense of the world, and these have been translated by professionals into folk tales, myths, legends, pantomime, bestsellers, soap operas and Hollywood blockbusters.
Storytellers are simply curators of information who finesse the elements of a yarn into a beginning, middle and end.
But the tools they use to tell tales are evolving, becoming more modular and tailored, more participatory and more engaging than just the printed word or the moving image.....
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Via Giuseppe Mauriello, Lauren Moss