Nothing can spark passion, build character, and bring people together like sports can. There's nothing like the gift of sport. Sports Authority All Things Sp...
They are seeing their turf threatened so now Capitalism Encourages Unplugging in order to stay relevant.
The Sports Authority sends a message that people need to unplug and get outside where teams, friends and fun can be found taking part in sports. Companies know if they don't get out in front of it now they will lose sales.
In the near future we will see more and more of these commercials as technology keeps more and more of us sitting in our seats and not spending time outdoors or running the courts at a gym.
I can see challenges being born and lines drawn between companies that want you outside and companies that want you inside.