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The mobile landscape for 2014 and beyond (Infographic)

The mobile landscape for 2014 and beyond (Infographic) | marketing know-how | Scoop.it

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 

 


Via Cendrine Marrouat - www.socialmediaslant.com
Heather Fields's insight:

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

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Nebiyu Hailemichael's comment, February 16, 3:04 AM
Thanks for this nice topic!
Carlos Zardoya's curator insight, February 16, 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

Nebiyu Hailemichael's comment, February 17, 8:46 AM
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18 things that can screw up your company

18 things that can screw up your company | marketing know-how | Scoop.it
Last week, Jason Mendelson came and gave a fantastic talk at Techstars in Boulder on all the things you can do to screw up your company.  According to Jason, there are 18 things and most of them ar...
Heather Fields's insight:

Been part of a couple of upstarts... most of these ring very true.  

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Be A Maitre d' Of Social Media Marketing

Be A Maitre d' Of Social Media Marketing | marketing know-how | Scoop.it
I can't recall the source or specifics, but I recently heard a story on the radio involving a restaurant and a Maitre d' that is embedded in my thoughts for time and memorial. Not the specific deta...
Heather Fields's insight:

Moral of this story?  Be selfless in social media and in service. Good read.

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Raise funds like a Rockstar with Giving Days

Raise funds like a Rockstar with Giving Days | marketing know-how | Scoop.it
Learn how to raise funds with a giving day.
Heather Fields's insight:

If you're a fundraiser, you're seeing news about giving days everywhere.  And the excitement about giving days is for good reason - when done well, they have all the excitement and engagement of a great party, while they build awareness and donations for your cause.

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Can Alec Baldwin teach us about fundraising?

Can Alec Baldwin teach us about fundraising? | marketing know-how | Scoop.it
Learn from Alec Baldwin's Glen Gary Glen Ross character on how to bring in the money for your online fundraising.
Heather Fields's insight:

Fun and practical advice on how selling techniques can be used in fundraising.  

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Would You Rather be Social or Interesting? - Jeffbullas's Blog

Would You Rather be Social or Interesting? - Jeffbullas's Blog | marketing know-how | Scoop.it
The "Interest Graph" is not the "Social Graph". But what does that mean and why should you care? So should you be social or interesting on the social web?
Heather Fields's insight:

Services businesses... be interesting my friends.  Nice dissection of social vs interest graph approaches from Jeff Bullas.   

 

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Food Porn and Heat Maps: Exciting Social Marketing Ideas

Food Porn and Heat Maps: Exciting Social Marketing Ideas | marketing know-how | Scoop.it
Would a really big, really fun idea light a fire under your social marketing efforts? You're in luck! Some inspiration for hospital and health plan marketers...
Heather Fields's insight:

Do you have data that is "porn-worthy"? Great, creative inspiration for marketers. 

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Top 10 Marketing Automation companies: The VB Index report

Top 10 Marketing Automation companies: The VB Index report | marketing know-how | Scoop.it
Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-f...
Heather Fields's insight:

I love Hubspot + Salesforce and I'm not alone. Check out vendor roundup new from VentureBeat.   If you are considering a new or replacement solution, this report answers lots of questions.

 

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Rescooped by Heather Fields from The Social Media Slant Magazine
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The mobile landscape for 2014 and beyond (Infographic)

The mobile landscape for 2014 and beyond (Infographic) | marketing know-how | Scoop.it

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 

 


Via Cendrine Marrouat - www.socialmediaslant.com
Heather Fields's insight:

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

more...
Nebiyu Hailemichael's comment, February 16, 3:04 AM
Thanks for this nice topic!
Carlos Zardoya's curator insight, February 16, 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

Nebiyu Hailemichael's comment, February 17, 8:46 AM
Thanks!
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Home Page | Do Good Challenge

Home Page | Do Good Challenge | marketing know-how | Scoop.it
Heather Fields's insight:

Inspired by students being fearless and doing good at the University of Maryland.  Alongside amazing research break-throughs and feats of athletic success is a truly inspiring student philanthropy program.  In just two years, the Do Good Challenge has already provided a new elementary school in an underserved community, a food waste recovery program and more.  http://dogood.umd.edu

 

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6 Simple Photo Tools for Creating Social Media Visuals

6 Simple Photo Tools for Creating Social Media Visuals | marketing know-how | Scoop.it
Are you including images in your social media content? Looking for easy-to-use tools to help you create images for your content strategy?
Heather Fields's insight:

Take your photos from good to great! Check out these tips to enhance your social marketing - immediately.  

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Why We Heart It Could Be the Next Big Social Network

Why We Heart It Could Be the Next Big Social Network | marketing know-how | Scoop.it
Image-based social network We Heart It has 25 million users -- many of them teens -- and may be the next hot social network to watch.
Heather Fields's insight:

Trying to enrich your insight on what today's teens really love?  check out WeHeartIt.  80% of users are 24 or younger.  

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Most Philanthropic Caller - Annual Fund

Most Philanthropic Caller - Annual Fund | marketing know-how | Scoop.it
We asked our student callers, "What does philanthropy mean to you?" Check out these winning responses.... http://t.co/nDc0tvfrWd
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Higher Ed Budget Season - what would Michael Scott do?

Blog.GiveCorps.com

Heather Fields's insight:

Lessons learned from Michael Scott apply when preparing your Higher Ed budget submission.  Read our take at blog.givecorps.com  

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Should fundraisers ask for a tip?

Should fundraisers ask for a tip? | marketing know-how | Scoop.it
An a/b fundraising test shows fundraisers how to increase donations without hurting online donor conversion or increasing cart abandonment.
Heather Fields's insight:

Fundraisers - Increase donations by 7% or more by asking for a "tip".  Check out results of our testing and simple steps to try this yourself.

 

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7 lessons from online dating that will help you attract NEW donors

7 lessons from online dating that will help you attract NEW donors | marketing know-how | Scoop.it
Attract new donors using the best practices of online dating.
Heather Fields's insight:

There's much nonprofits can learn from online dating best practices, when it comes to online fundraising.  Article includes seven lessons on finding passionate new supporters.

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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | marketing know-how | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
Heather Fields's insight:

Good insight on how to fit Slideshare in to your content distribution plans.  Some takeaways: try repurposing blog postings as slides, test inforgraphics, don't bother with video.   Bonus: Slideshare can drive Search traffic. 

 

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7 lessons from online dating that will help you attract NEW donors

7 lessons from online dating that will help you attract NEW donors | marketing know-how | Scoop.it
Attract new donors using the best practices of online dating.
Heather Fields's insight:

7 tips for nonprofits looking to improve or optimize online giving.  Gotta agree - its time to back away from the mirror selfies everyone.  (Unless its #GivingTuesday in which case mirror "unselfies" are encouraged) #unselfie #givingtuesday

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Tweet from @ValaAfshar

Tweet from @ValaAfshar | marketing know-how | Scoop.it
5 stages of social network adoption by #marketing:

ridicule
legitimacy
urgency
promotion
frustration

http://t.co/uRNZsUG6fL
Heather Fields's insight:

The irony... social gurus eager to lump all marketers ... maybe they could try to Engage with Marketing colleagues instead?  #BetterTogether

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Storybird - About

Storybird - About | marketing know-how | Scoop.it
Heather Fields's insight:

Writer's block?  Try flipping your approach.  How?  Get inspired by unlocking the story behind the visuals found at Storybird.com.  

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COUNTDOWN – Which universities raised the most money in 2013? - Columbus - Columbus Business First

COUNTDOWN – Which universities raised the most money in 2013? - Columbus - Columbus Business First | marketing know-how | Scoop.it

otLCharitable giving to colleges and universities hit a record in 2013. (Ohio State is #1 in Ohio college fundraising for 2013.

Heather Fields's insight:

Hey Corporate Marketers - I’m finding valuable insights from top nonprofit fundraising world.  Comprehensive campaigns with impactful messaging driving very real results.  

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Rescooped by Heather Fields from Social Media Bites!
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Once Upon a Vine

Once Upon a Vine | marketing know-how | Scoop.it

A year ago today Twitter officially launched Vine. 2013 has turned out to be an astonishing year for app. It’s been embraced by the public and brands alike . . .


Via David Blundell
Heather Fields's insight:

Great examples of brands including nonprofits using Vine.  40 million + Vine users and growing makes this an app worth adding to the mix.

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David Blundell's curator insight, January 24, 6:47 AM

Have you got the Vine bug yet? This blog shows some really great examples of brands using Vine - I particualrly like Lowe's that have solved a common problem that I have with torches, in just 6 seconds . . .

Alessandra Granaudo's curator insight, February 2, 12:29 PM

Vine: a year later...

Rescooped by Heather Fields from The 21st Century
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The New Reality Of Social Media: Engaging Your Audience Where They Are

The New Reality Of Social Media: Engaging Your Audience Where They Are | marketing know-how | Scoop.it
Instead of smash blasting, leverage social media to engage with the specific audience you choose to engage with in a way that is right for your brand, your business, and yourself.

Via Susan Bainbridge
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5 Unlikely Rules for Financial Success: Stop Doing What Experts Teach and Start Doing What Experts Do | Passive Panda

Heather Fields's insight:

Good stuff from PP: focus on Actions that Scale, Be Curious and Build Smart Process.

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Drexel Surpasses $400 Million Fundraising Goal, Ends Campaign Early - DrexelNow

Drexel Surpasses $400 Million Fundraising Goal, Ends Campaign Early - DrexelNow | marketing know-how | Scoop.it
Drexel Surpasses $400 Million Fundraising Goal, Ends Campaign Early
DrexelNow
Seven months before its scheduled closing date Drexel University President John A.
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