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Rescooped by Shani Conner from Guerrilla Marketing
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Infovi's Push to Add Excitement Button

Infovi's Push to Add Excitement Button | University | Scoop.it
“ Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in”
Via José Elisiário Coelho
Shani Conner's insight:
Guerrilla marketing approach.
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Everlast Defends Female Drivers With Unique Boxing Glove Car

Everlast Defends Female Drivers With Unique Boxing Glove Car | University | Scoop.it
“ It's not ever day you see an advertising campaign that both hits the big time in terms of viral success, and makes it into the popular culture of its targe”
Via José Elisiário Coelho
Shani Conner's insight:
Boxing company uses a vehicle dressed at a giant boxing glove for a unique advertising campaign.
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Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat | University | Scoop.it
“ Considering how consistently it's drilled into us as children, it's surprisingly how rarely you see advertising campaigns that target dental health in adul”
Via José Elisiário Coelho
Shani Conner's insight:
Marketing strategy
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What's The Deal With The ALS Ice Bucket Challenge?

What's The Deal With The ALS Ice Bucket Challenge? | University | Scoop.it
“ By now, if you haven't heard of the ALS Ice Bucket Challenge we're going to have to assume you've been living under either a literal or metaphorical rock r”
Via José Elisiário Coelho
Shani Conner's insight:
Another Guerrilla Marketing strategy- behind the phenomenon of pouring ice cold water over yourself.
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Rescooped by Shani Conner from The MarTech Digest
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5 Reasons Sales Should Be Excited About Marketing Automation - Marketing Action Blog - Act-On

5 Reasons Sales Should Be Excited About Marketing Automation - Marketing Action Blog - Act-On | University | Scoop.it
Digest...When we talk to sales reps at Top Performing companies, here’s what we generally hear about the benefits of marketing automation in the context of sales: 1. Accountability for marketing performance. Marketing can take ownership of generating a sufficient volume of leads that actually meet sales qualification expectations. That means the entire lead lifecycle – from inquiry to customer – can be measured and tracked. Over time, organizations can benchmark conversion in each stage, including estimating the number of qualified leads marketing needs to source and how much it costs to drive that volume based on expected revenue targets. 2. Reps have more reasons to reach out and engage prospects. CRM-marketing automation integration turns CRM into a strategic source of insight for reps who become more likely to log in and use their CRM the way it was intended to be used. Naturally, this means marketing automation can also increase CRM adoption among sales reps. 3. Sales doesn’t have to qualify as many leads. For Top Performing organizations that use marketing automation, lead qualification happens in marketing and opportunity qualification happens in sales. 4. Best practices in sales become scalable.Marketing automation makes targeting buyers scalable because you can set up campaigns to run on autopilot. New prospects enter the correct nurturing campaigns automatically, receiving the right message at the right time, whether you have one or one thousand prospects in the pipeline. 5. Marketing automation helps reps stay in touch with prospects that aren’t ready to buy. Marketing automation allows reps to actively monitor leads they have engaged, including flagging their activity and alerting reps of buying signals. Nurturing a prospect who has already engaged with sales requires entirely different messaging than nurturing a prospect who was just introduced to your brand. Marketers can set up campaigns into which sales reps can drop contact records in order to keep in touch with them over time. If and when a prospect engages with one of those campaigns, the rep can reach out and re-engage at just the right time. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO
Shani Conner's insight:
Marketing automation, marketing action blog -Shani
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Rescooped by Shani Conner from The MarTech Digest
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6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land

6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land | University | Scoop.it
Digest...Below are six proven techniques that you can easily apply to your website to make it more persuasive. 1. Leverage Scarcity to Persuade A Visitor To Buy NowPeople want what they can’t have. Likewise, when something is in short supply, prospective buyers inherently feel a sense of urgency to act before availability runs out. This is the scarcity principle, and it works whether it is supply driven (e.g., there is a limited quantity available to sell) or deadline driven (as when there is a time limit set on the availability or the price of an item). People have a natural aversion to loss–they’d rather act too hastily, knowing full well that they haven’t given the matter proper consideration, than risk missing out. 2. Use A Decoy To Steer Visitors Toward A Certain ProductAlso known as the asymmetric dominance effect, the decoy effect uses an alternate (less desirable) choice as a benchmark against which to compare the real product or service you wish to sell. 3. Use Anchoring To Help Visitors Justify Their SelectionPeople have a tendency to rely too heavily on the first piece of information presented when making decisions. This becomes the “anchor” against which subsequent products will be compared. Sound illogical? It may be, but you can use this anchoring bias to help visitors justify their purchase selection. 4. Make Visitors Feel Indebted To YouMarketers can use this impulse to spur site visitors to action. By giving your site visitors something of value, with no expectation of anything in return, you can begin to harness the power of reciprocity.Offer exclusive information, free samples, or even a free in-home trial — anything that has real value and is obviously and exclusively for the benefit of the recipient. That last point is especially important — nobody wants to feel that they are being manipulated or receiving a gift with “strings attached.” 5. Offer Things You Don’t Expect To SellOn the surface, it may seem odd to try to sell a product or service on your website that you don’t really expect anyone to buy. Yet, according to a compliance technique called door-in-the face, this strategy will actually help you sell lower priced options. 6. Throw Out A Lifeline With The Hurt & Rescue PrincipleIn this method, the marketer allows the prospect to see that they have a problem, and then offers a way to fix it. One excellent way to do this is through online quizzes. This technique can be especially effective in the B2B environment. Use your web copy to point out to visitors how much money they are losing, time they are wasting, or stress they are experiencing, and then offer them a solution. Hurt and rescue sounds negative, but it’s really nothing more than emotion-based selling. __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO
Shani Conner's insight:
An interesting article, how websites can be mass producers of marketing. How catching the markets eye can be the most important and everlasting ads on websites. - Shani
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Rescooped by Shani Conner from Integrated Marketing Communications | IMC
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GeoLocal: The Rise of Consumer Location-based Services

GeoLocal: The Rise of Consumer Location-based Services | University | Scoop.it
“ Geo-targeting and location-based services are all the rage these days, with a core group of startups already fighting for market share. But Facebook, Google and Twitter are hot on their heels. Here’s a look at who offers what, and how they aim to make money.”
Via IMCyclopedia.com
Shani Conner's insight:
Location based services have been proven to be a great way of marketing. Facebook, google and twitter fight for market share, a good demonstration - Shani
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Rescooped by Shani Conner from Integrated Marketing Communications | IMC
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25 Mobile Marketing Stats for 2014 that Matter - Marketing Technology Blog

25 Mobile Marketing Stats for 2014 that Matter - Marketing Technology Blog | University | Scoop.it
We’ve got work to do on our mobile layout and are making adjustments every month to improve how our site is displayed. It’s not easy given all of the different size viewports on devices, but mobile traffic growth continues to outpace desktop growth so we know it’s a great investment. There’s nothing more frustrating than clicking on a link and landing on a page you can’t read when you’re on your smartphone or tablet.+ “ Call 2014 the year that enterprise mobility really takes hold. Organizations really need to explore mobile marketing strategies to extend their reach. With this rapid adoption of BYOD, the opportunities are growing for marketers and technology providers. Bringing together different tools like cloud computing and big data helps businesses get the most out of their new mobility-focused approach. WebDAM ”Mobile marketing in the United States is on track to generate $400 billion in sales by 2015, up from $139 billion in 2012. If you’ve not rethought your strategy yet, you’re already losing ground and need to incorporate mobile sites, apps, text messaging, and promotion to capture the prospect or customer’s attention when they’re on the run.WebDAM’s latest infographic presents 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile usage and more.+
Via Russ Merz, Ph.D., IMCyclopedia.com
Shani Conner's insight:
Interesting mobile marketing theory. As the use of smartphones is so high, the mobile marketing scheme is very important. The types of mobile marketing consists of app bases, mobile search ads, mobile image ads, SMS (text), QR codes and local ads. Mobile ad revenue will more than double to $24.5 billion by 2016. Facebook is number 1 out of the 5 top smartphone apps, which would be the best place to market ads. Good explanation and read! - Shani
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Rescooped by Shani Conner from Guerrilla Marketing
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Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear | University | Scoop.it
“ Westin Hotels & Resorts created a very unique vending machine to encourage people to run a 5K in New York on June 4th. The vending machine wasn't your”
Via José Elisiário Coelho
Shani Conner's insight:
Creative guerrilla marketing.
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Rescooped by Shani Conner from Guerrilla Marketing
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Captivate Your Audience With a Guerrilla Marketing Blitz

Captivate Your Audience With a Guerrilla Marketing Blitz | University | Scoop.it
“ Like guerrilla soldiers forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to ga”
Via José Elisiário Coelho
Shani Conner's insight:
How to captivate your audience with a guerrilla marketing strategy.
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Rescooped by Shani Conner from Guerrilla Marketing
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Coca-Cola 'Share A Coke' Campaign Rolls Out In The United States

Coca-Cola 'Share A Coke' Campaign Rolls Out In The United States | University | Scoop.it
“ We have to say, we tend to love how Coca Cola runs their marketing. They've put out so many genius campaigns in the last year alone that sometimes we feel”
Via José Elisiário Coelho
Shani Conner's insight:
Marketing strategy
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Rescooped by Shani Conner from Guerrilla Marketing
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The Most Delicious Billboard Is Made Entirely of Cake

The Most Delicious Billboard Is Made Entirely of Cake | University | Scoop.it
“ There are so many things to love about innovation in the marketing industry, but we wonder if any of that innovation is as delicious as Mr. Kipling's recen”
Via José Elisiário Coelho
Shani Conner's insight:
Guerrilla marketing
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Rescooped by Shani Conner from The MarTech Digest
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Content Marketing Trends: Adoptions, Tactics and Results in 2014 - #infographic - Digital Information World

Content Marketing Trends: Adoptions, Tactics and Results in 2014 - #infographic - Digital Information World | University | Scoop.it
__________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO
Shani Conner's insight:
Content marketing, a dominating trend. A cost effecting way to advertise. - Shani
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Rescooped by Shani Conner from Integrated Marketing Communications | IMC
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How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | University | Scoop.it
“ This infographic shows how a simple design can influence and inspire global familiarity.”
Via Francisco Teixeira, Harry Gage, IMCyclopedia.com
Shani Conner's insight:
How logos and colours effect your feelings and emotions. Great marketing technology - Shani
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Rescooped by Shani Conner from Integrated Marketing Communications | IMC
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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | University | Scoop.it
“ In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding. I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs. Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…”
Via Verilliance, IMCyclopedia.com
Shani Conner's insight:
How marketing applies to feeling, thinking about making a purchase. Neuroscience is established in marketing. And interesting read - Shani
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