Marketers are taking advantage of the "burn-after-reading" text messaging service by sending timely and tempting snaps. Here's a closer look at how some brands are building their following on Snapchat.
You’ve heard the predictions — and seen the stats to back them up. By next year, more people will be accessing web content on a mobile device than any other channel. But to truly thrive in this era, marketers need to do more than just optimize their content for mobile; they need to integrate their mobile content with other channels — including, social media.
Snapchat is a great example of how these two channels are melding. The “burn-after-reading” text messaging service founded just over two years ago took off first among the elusive 13–25 year-old age group. Now users from other demographics are embracing the app, which sends texts that disappear within 10 seconds of being opened. The company isn’t disclosing a lot about its growth, but some interesting stats emerged recently suggesting its on a meteoric trajectory:
More than 400 million Snapchat messages are received each day70 percent of its users are femaleHalf of all Snapchat members now use a feature called “Snapchat Stories,” which allows a user to stitch together snaps that can be viewed for up to 24 hours before vanishing.
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
One of my favourite examples of an approach to scaling agile structures is detailed in this paper by Henrik Kniberg and Anders Ivarsson talking about Spotify's model of Tribes, Squads, Chapters and Guilds (in fact the guys at Undercurrent, whom...
The camera can be analogue or digital, yet it's no more than a device. If you find that your concept requires a different technology, that's what you need to use, and if the technology needs some adjustments, you make those adjustments. I'm passionate about the modern world and I'm committed to photography, but I thought my message just cannot be authentically conveyed with devices that do not use the technology and the limitless possibilities of the day.
Mechanical Walking Space Man's insight:
The beauty of sometimes slowing down… as we enter pause for reflection mode regarding "always on" culture.
An interactive conjugator of English verbs arranged in a classic table format, with the additional feature allowing instructors to make links for their syllabus that control what students see so that they can be exposed only to what they have already studied along with the new features being studied.
You knows it's good when you think this should be here now... Like the quote too... “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” -Richard Buckminster Fuller, 1947
What kind of robots does an animator / jazz musician / roboticist make? Playful, reactive, curious ones. Guy Hoffman shows demo film of his family of unusual robots -- including two musical bots that like to jam with humans.
Mechanical Walking Space Man's insight:
"Somewhere in your future there will be a robot in your life…" Bring it on!