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Advertising and the Internet of Things

Advertising and the Internet of Things | Universal curiosity, appreciation and imagination. | Scoop.it

Great article from Harvard Business Review that discusses why advertsing will move towards the Interenet of Things in the near future and move from traditional broadcast-style messaging. Worth a read.


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Again for tomorrow

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Robert Platek's curator insight, March 26, 2013 5:27 PM

IOT will affect all industries .. including advertising.

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Google Zeitgeist 2012 - The Year in Review

Google Zeitgeist 2012 - The Year in Review | Universal curiosity, appreciation and imagination. | Scoop.it
Google has rolled up the year in search and released its Zeitgeist 2012 report, a run-down of everything – from Obama through Bieber to the iPad and The Hunger Games – that topped the search charts around the world.
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Pinterest launches Business Pages

Pinterest launches Business Pages | Universal curiosity, appreciation and imagination. | Scoop.it

Pinterest is sending a signal to the multitude of brands and retailers already active on its platform that it's getting ready to open for business itself by unveiling accounts designated for marketers today.

As part of the unveiling of business accounts, Pinterest also developed a new terms of service for businesses, making explicit that use of the platform for commercial purposes is accepted without mentioning retail or advertising.


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Smart cities: what urban life will be like in 2050

Smart cities: what urban life will be like in 2050 | Universal curiosity, appreciation and imagination. | Scoop.it

If you work for a young web company, you probably think your office is pretty cool. Maybe it has a pool table or even a roof terrace. Pah! Give it 37 years and, according to engineering company Arup, our office blocks will contain working farms, produce their own energy, be linked together by suspended green walkways and sections of each floor will be removable, upgradable and replaceable. Intersting article on Smart Cities that looks into some of the key innovations by Shell and IBM. 


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Urbane Man… the creative class at work

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luiy's curator insight, April 8, 2013 8:42 AM

Indeed, the floors of Arup’s building occupied by algae-filled biofuel pods are not unlike a current project by French biochemist Pierre Calleja. He is building algae street lamps that eat up CO2 in the atmosphere. Combine this with another algae lamp that produces its own light using energy created by photosynthesis and you get self-powered, anti-pollution street lamps.

 

Researchers at the University of California Los Angeles (UCLA) just announced their creation of a graphene supercapacitor — essentially a battery but one that charges up to 1,000 times faster than the normal kind, and that can be composted. The future promises instant phone chargers and petrol stations with plugs that can charge cars faster than they currently fill up on unleaded.

 

At last week’s TED conference in LA an architect and computer scientist Skylar Tibbets showed off 4D printing — essentially objects that self-assemble by absorbing water. For Tibbets this material is best used for installing underground water pipes.

 

Robinson is loath to point out the world’s smartest city (he mentions Birmingham as a candidate) but Newton says new cities in emerging markets have the potential to “leapfrog other parts of the world.” 

The real smart aspect may come down not to the technology which we know exists but to foresight and willingness to change.

“There have to be new models of collaboration for businesses and decision-makers in cities and government to have the positive impact we know the technology could support,” says Newton. The city that leads in this department may just end up the smartest in the class.

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JWT Intelligence - 10 Trends for 2013

In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies. Many of our trends reflect how businesses are driving, leveraging or counteracting technology’s omnipresence in our lives, and how consumers are responding to its pull.

 


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