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How brands are mastering the 10-second Snapchat

How brands are mastering the 10-second Snapchat | Universal curiosity, appreciation and imagination. | Scoop.it

Marketers are taking advantage of the "burn-after-reading" text messaging service by sending timely and tempting snaps. Here's a closer look at how some brands are building their following on Snapchat.

 

You’ve heard the predictions — and seen the stats to back them up. By next year, more people will be accessing web content on a mobile device than any other channel. But to truly thrive in this era, marketers need to do more than just optimize their content for mobile; they need to integrate their mobile content with other channels — including, social media.

Snapchat is a great example of how these two channels are melding. The “burn-after-reading” text messaging service founded just over two years ago took off first among the elusive 13–25 year-old age group. Now users from other demographics are embracing the app, which sends texts that disappear within 10 seconds of being opened. The company isn’t disclosing a lot about its growth, but some interesting stats emerged recently suggesting its on a meteoric trajectory:

More than 400 million Snapchat messages are received each day70 percent of its users are femaleHalf of all Snapchat members now use a feature called “Snapchat Stories,” which allows a user to stitch together snaps that can be viewed for up to 24 hours before vanishing.


Via Russ Merz, Ph.D., Rachel Doell
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Russ Merz, Ph.D.'s curator insight, March 4, 2:18 PM

A good discussion of the ways #brands can use #Snapchat to build brand affinity and "fandom".

Tim Blais's curator insight, September 15, 5:50 PM

The rising social media platform called Snapchat is challenging marketers across the world. How can an app that establishes a connection with its viewer for less than ten seconds positively enhance a firms marketing? The challenges that marketers face with snapchat is relevant because snapchat is developing into a power house in the land of social media. "More than 400 million Snapchat messages are received each day" writes the article. It is clear that marketers need to adapt to what is relevant in the market place. The demographic that Snapchat mainly reaches is 13-25 years old. This is a critical age group when establishing brand recognition and brand loyalty. Snapchat is on the rise, and companies are starting to game plan and find the advantages of Snapchat to promote business. This article discusses how company's are using Snapchat to create a competitive advantage over the companies who are not ahead of the trend of using Snapchat. In my opinion, companies who are able to use Snapchat today, are setting trends that will soon be adopted by other companies. The rising trend of Snapchat needs to be utilized as a tool by marketers, here is what the article suggests. Use Snapchat to "Give a sneak peak of a new product", "Incentivize with giveaways", "Target your key audience", "Send reminders", "Go behind the scenes", "Offer exclusivity", and finally "Provide discounts". Snapchat is gaining strength with its ability to become a powerful tool and firms need to recognize its importance in the market place. Falling behind the trend of Snapchat is a risk that companies face.

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Why teens are tiring of Facebook

Why teens are tiring of Facebook | Universal curiosity, appreciation and imagination. | Scoop.it
Facebook has become a social network that's often too complicated, too risky, and, above all, too overrun by parents to give teens the type of digital freedom they crave. Read this article by Jennifer Van Grove on CNET News.

Via Nicky Moore
Mechanical Walking Space Man's insight:

 

Not just Teens - my radar picking up adults are questioning the phenomenon...

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