Marketers are taking advantage of the "burn-after-reading" text messaging service by sending timely and tempting snaps. Here's a closer look at how some brands are building their following on Snapchat.
You’ve heard the predictions — and seen the stats to back them up. By next year, more people will be accessing web content on a mobile device than any other channel. But to truly thrive in this era, marketers need to do more than just optimize their content for mobile; they need to integrate their mobile content with other channels — including, social media.
Snapchat is a great example of how these two channels are melding. The “burn-after-reading” text messaging service founded just over two years ago took off first among the elusive 13–25 year-old age group. Now users from other demographics are embracing the app, which sends texts that disappear within 10 seconds of being opened. The company isn’t disclosing a lot about its growth, but some interesting stats emerged recently suggesting its on a meteoric trajectory:
More than 400 million Snapchat messages are received each day70 percent of its users are femaleHalf of all Snapchat members now use a feature called “Snapchat Stories,” which allows a user to stitch together snaps that can be viewed for up to 24 hours before vanishing.
Via Russ Merz, Ph.D., Rachel Doell