La campagne de teasing menée sur internet depuis des mois a permis d'animer une base active de fans et de rentrer dans l'univers du film de science-fiction de Ridley Scott. Quand le marketing raconte lui aussi de belles histoires.
The Dark Knight Rises, le dernier Batman de Christopher Nolan sortira le 20 juillet aux Etats-Unis et le 25 juillet en France. A quelques jours de la diffusion de la nouvelle bande-annonce, la Warner Bros offre aux fans du monde entier la...
Henry Jenkins, a former MIT Professor and the person who coined the term “transmedia,” defines it as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels.” In plain English: Transmedia stories offer that element that traditional education struggles to provide: choice.
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