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Univers de la veille
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Métiers du web 2.0 - infographie

Métiers du web 2.0 - infographie | Univers de la veille | Scoop.it

Le Web 2.0 est une splendide machine, les métiers du Web « Social » sont de splendides tremplins, ne confondons pas Community Management et Social Business Development … Ce sont deux métiers complètement différents. Avant que les internautes, les entreprises, les agences, les acteurs eux-mêmes des métiers ne fassent de raccourcis faciles et peu flatteurs voici ce qui est une proposition de dénomination pour nos métiers : Infographie et Explications.


Via Métiers du WEB, Marc Cervennansky
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Make Your Business the Go-To Resource by Curating Great Content

Make Your Business the Go-To Resource by Curating Great Content | Univers de la veille | Scoop.it

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as an part of your content marketing strategy.

 

Here are some highlights:

 

"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".

 

**Quality content is a sustainable competitive advantage

 

**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.

 

**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.

 

 **in the grand scheme of things, content curation is an essential part of carving out a position for your brand.

 

**The best strategy is to aggregate (add context) and create content that best meets the need of your stakeholders.

 

**What’s missing most of the time is the incentive to be social. What is the best incentive?

 

It is the ability to contribute in a meaningful way

 

**by adding context, additional information, linking readers to the source, your opinion or viewpoint, and be acknowledged for that effort.

 

Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/wVK9j0]


Via janlgordon
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Re-envisioning Modern Pedagogy: Educators as Curators

Robin Good: A great presentation by Corinne Weisberger and Shannan Butler on the emerging role of educators as curators and about the steps involved in creating valuable curated learning pathways.

Curator: Someone who plans and oversees the arrangement, cataloguing, and exhibition of collections. S/he describes and analyzes valuable objects for the benefit of researchers and the public.


Via Paulo Simões, Gust MEES, Robin Good
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