Univers de la veille

Here's another article about content curation but is't definitely worthy of your time. It was written by Jonathan Crowe for Business2community.

 

In this two-part series, the author's  gives  an explanation of what content curation entails and how it can be a valuable tool in your content marketing strategy.

 

Summary:

 

The author covers a couple of misconceptions about curation and explains why curating third party content can help you become a trusted source and build your brand.

 

Here's what caught my attention:

 

**Another way to think about content curation is comparing it to networking. 

 

**Members of an audience engage in a larger conversation by connecting them with the latest ideas and innovative leaders in their field

 

** it can also connect them — through comment fields, etc. — with each other.

 

My commentary:

 

**Some people ignore the comment section but this is a place where you can  monitor what your audience is thinking and feeling, while engaging in conversation with them

 

**Curation can generate internal value for your company, as well.

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"

 

Read full article here: [ http://bit.ly/H19Haz]

Via janlgordon