Offrir un moteur de recherche d'un nouveau genre, tel serait le projet de Facebook et Yahoo! pour prendre une place importante sur la Toile face à Google. Une nouvelle collaboration... (Un nouveau moteur de recherche signé Yahoo!
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
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Scooped by Justyna Ka onto Univers de la veille |
Offrir un moteur de recherche d'un nouveau genre, tel serait le projet de Facebook et Yahoo! pour prendre une place importante sur la Toile face à Google. Une nouvelle collaboration... (Un nouveau moteur de recherche signé Yahoo!
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Doc, Tice & co... - Spundge, la curation collab... |
How to Curate Content Like a Pro |
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The world wide web is supposed to be just that: world wide. Sometimes it simply isn’t, however: This Guide, by author Jim Rion, is a must-have for anyone looking for access to the complete Internet.
This complete guide to the International web will show you: http://bit.ly/Joo3QB ; **Which governments around the world restrict Internet access
Download Guide [PDF] Here: http://bit.ly/Joo3QB ; Via maxOz, janlgordon Delete the scoop?
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This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as an part of your content marketing strategy.
Here are some highlights:
"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".
**Quality content is a sustainable competitive advantage
**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.
**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.
**in the grand scheme of things, content curation is an essential part of carving out a position for your brand.
**The best strategy is to aggregate (add context) and create content that best meets the need of your stakeholders.
**What’s missing most of the time is the incentive to be social. What is the best incentive?
It is the ability to contribute in a meaningful way
**by adding context, additional information, linking readers to the source, your opinion or viewpoint, and be acknowledged for that effort.
Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/wVK9j0] Via janlgordon Delete the scoop?
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