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Case Study: Nashville, TN - Engaging Youth for Community Change

Case Study:  Nashville, TN - Engaging Youth for Community Change | United Way | Scoop.it

Case Study:  Nashville, TN - Engaging Youth for Community Change

 

The key role of young people in creating Nashville’s Youth Master Plan.   http://www.nashville.gov/mocy/masterplan.asp

Leaders in Nashville, Tenn., created a Child and Youth Master Plan that isn’t just about young people – it reflects the ideas of young people.


 The city’s youth were brought in from the start to frame, build and implement the plan, which serves as a blueprint for revamping youth services and supports throughout the region.

  
The story begins in January 2010, when Mayor Karl Dean launched a Youth Master Plan Task Force of more than 50 community leaders from all sectors – government, business, education and nonprofit – to build a “roadmap” to focus resources, align constituencies and develop a shared vision for young people in Nashville and the surrounding Davidson County.


 Organizers recruited youth members from the Mayor’s Youth Council, local nonprofits and school-based groups. Two youths served on each of four committees that over the next five months worked on specific issues (Education Lifecycle, Health and Safety, Mobility and Stability, and Out-of-School Time). Mayor Dean also appointed high school senior Jarius Carter as one of three co-chairs for the overall effort.
At about the same time, Nashville was chosen as one of six communities in the Ready by 21© Southeast Cities Challenge, which provided tools and technical assistance to help leaders fundamentally change how they do business for their young people. The task force was trained in implementing Ready by 21 strategies, which include developing a “Big Picture Action Plan” with input from myriad stakeholders, including young people, who played critical roles on several levels.


 The committees took steps to support youth involvement, such as holding meetings outside of school hours, coordinating transportation and addressing communication challenges. Some young people remained deeply involved while others fell away. (The out-of-school time committee, which had the most sustained youth engagement, had several adult committee members who worked with youth-serving organizations.)


Data about Youth To ensure that committee membership was not the only way for young people to shape the master plan, the task force reached out to the Mayor’s Youth Council (MYC), which is composed of youth from public and private schools in the Nashville area. The task force saw that the youth council members’ scope, diversity and access to schools meant this group could contribute in many ways.
The MYC crafted the survey about the activities and concerns of local youth, and worked with adult staff on the task force to ensure that the information being solicited aligned with the task force efforts. The questions concentrated on education, safety and health.


 The MYC partnered with public schools to make sure that every high school (including alternative schools) completed enough surveys to be proportionally represented. The public schools distributed and collected the surveys.  Students from private schools made sure that their classmates participated as well.


 The MYC then organized a series of “data entry parties” in which teams of youth entered survey data into an online system. This was no small effort; there were over 1,100 respondents from more than 30 schools.


 Because understanding the state of young people in Nashville required understanding community perceptions of those young people, the task force and city council launched an online community survey as well. Most of the nearly 800 respondents were adults. Among the findings: a strong sense that the community has too few places where young people are welcome and respected, as well as serious concerns about the health, wellness and safety of youth. Findings from both surveys helped inform how young people thought about meaningful strategies for change.


Community Conversations The Youth Master Plan Task Force hosted 10 community listening sessions around the city, which young people helped to facilitate and which were attended by both youth and adults. The youth co-chair of the task force also hosted a series of peer focus groups.


 The Mayor’s Youth Council then used its annual Mayor’s Youth Summit to build on the work of the task force by focusing the discussions on education, safety and health. A full day of youth-designed, youth-facilitated breakout groups with almost 170 student participants from 24 schools helped the council interpret the survey data and hold deeper conversations about key issues. These conversations were organized around three questions: What is working? What is not working? What are your recommendations for improvement?


 After processing the statistics and hundreds of recommendations, MYC representatives presented a summary of their findings at a meeting of the full task force, and shared dozens of pages of raw data. This input shaped and refined much of the subsequent work of the task force.
The task force members did not want to produce just another report. They wanted Nashville’s Child and Youth Master Plan to reflect the uniqueness of their process, in particular the depth of youth engagement. So the co-chairs sent out a call for young people to use writing, painting, drawing or photos to answer this question: “If Nashville were the perfect place for you to grow up, what would it look like?” Many creative entries were included in the report.


 Young people gathered in a final focus group to review the task force recommendations. The group assessed the clarity of the recommendations, their viability in the real world of young people, and whether the report responded adequately to the input from the surveys, summit, focus groups and community meetings. Essentially, young people served as a final review panel, and discussed how to take the final product out to their friends, families and schools.


A Plan that Matters The city launched the plan in July 2010 at the Youth Opportunity Center, a one-stop shop that houses nine youth-serving nonprofits ranging from a health clinic to residential services to counseling and leadership development. Policymakers, nonprofit leaders and dozens of young people joined task force members at the event.


 The plan articulates 14 desired outcomes to ensure all children and youth have a successful future. These outcomes include safe and stable homes, safe places in communities, self-confidence, leadership and engagement opportunities, social equity, caring school environments, physical health and high-quality afterschool programs. The plan provides strategies to achieve these outcomes, serving as a blueprint for government agencies and private organizations to work together, coordinate resources and reach shared goals.


 One example of an idea turning into action: When a task force committee discussed the lack of youth jobs and the need for more opportunities to develop critical skills, build résumés and gain work experience, a youth member suggested more certification opportunities for jobs like babysitting and for certifiable skills like CPR.

That would legitimize and professionalize jobs that are available to youth and build skills that are critical to job readiness. The recommendation made it into the Child and Youth Master Plan; city leadership then integrated such training and certification options in the annual citywide job fair.


 Young people play a critical role in implementation, although sustaining meaningful engagement past the planning stage is easier said than done. Initially, the Mayor’s Office appointed a Child and Youth Master Plan Advisory Council made up of seven youth and nine adults. Youth-adult committees were re-formed based on the key areas of the planning process with the goal of continuing to take the pulse of what is and is not working for young people and to track progress against the plan. However, due to staffing changes at the Mayor’s Office the advisory council was put on hold, and a scaled-back Child and Youth Master Plan Leadership Council was created. Although this new group does not include youth as formal members, the MYC will remain engaged with the new Leadership Council on the implementation of the Master Plan.  


“Youth voice will be important to include as the community comes together to plan action,” said Laura Hansen, formerly of the Mayor’s Office of Children and Youth, and now supporting implementation of the master plan from her position with the Metro Nashville Public Schools. “Collecting youth thoughts and perspectives and empowering them to take action on behalf of issues that directly affect them are both powerful strategies.”

 

Nashville’s Keys to Success: Principles for Engaging Young People in Community Change

 

1.  Design an Outreach Strategy – Nashville leadership sought diverse input, and found young people who had access to adult support via a community organization or another mechanism.

 

2.  Create a Home Base – Choose convenient and consistent meeting locations so that young people develop a sense of familiarity with their surroundings. Meet in youth-friendly places to help young people feel safe.

 

3.  Convey an Intentional Philosophy of Change – It is important for leadership to state the importance of meaningful youth involvement openly and frequently. The mayor and his staff made it clear from the beginning that young people needed to play a critical role in the process.

 

4.  Identify Issues – The Mayor’s Youth Council identified issues that were important to young people. This created authenticity and coherence for the plan, and insured that it targeted changes that young people want and need, not just what adults think they need.

 

5.  Create Youth and Adult Teams – Having two members on each of the planning committees was important. Moving out of the planning phase, leaders are creating pathways for the Mayor’s Youth Council to partner with adults who are involved in implementation. 

 

6.  Build Youth and Adult Capacity – This is difficult in such a short and intense planning process, but is an important longer term goal in order to build community capacity across generations.

 

7.  Provide Individual Support – On task force committees where adults had experience supporting young people, the young people felt more supported and therefore stayed more involved. 

 

8.  Create Opportunities for Sustained Access and Influence – Nashville did not stop at engaging youth in planning; it created mechanisms for youth to participate in implementation as well.

 

Core principles referenced from Core Principles for Engaging Young People in Community Change, Forum for Youth Investment 2007. www.forumfyi.org/content/core-principles-engagi

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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | United Way | Scoop.it
This revealing infographic shows just how much non-profits leveraged social media over the past year.

Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good.

Check it out below for the fuller picture, then share with us in the comments: How can social media best be used to promote social good?
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Squeamish Nonprofit Boards: How to Move Them to the Big Policy Questions

Squeamish Nonprofit Boards: How to Move Them to the Big Policy Questions | United Way | Scoop.it
Nonprofits working with people who are deeply affected by public policy often should have an advocacy agenda on core issues like state budget priorities, taxes, and other controversial items.
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Becoming a Networked Nonprofit (and Measuring It)

Becoming a Networked Nonprofit (and Measuring It) | United Way | Scoop.it
Redesigning your nonprofit organization to become more participatory, open, authentic, decentralized, collective, and effective—via social media, networks, and beyond.
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Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy

Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy | United Way | Scoop.it

Via Jamie Berg, KnowledgeWorks

 

To celebrate its 160th anniversary, the YMCA of Greater New York is offering free T-shirts to people willing to share their stories of how the Y has made a difference in their lives.

 

Within 48 hours of issuing the appeal by e-mail and social media, the organization received nearly 300 stories recounting childhood swimming lessons, triathlon training, exercise programs started after injuries, and long-ago summer camps.

 

The YMCA has organized the stories—some submitted with photographs—by decade and posted them on a digital timeline. All of the stories that are collected will also be buried in a time capsule beneath the organization’s new Coney Island branch, which is under construction and scheduled to open next spring.

 

The YMCA of Greater New York hopes to turn many of the people who share their stories into donors.

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Foundation Center - Nonprofit Collaboration Database

The Foundation Center's database is a resource for everyone seeking real-life examples of how nonprofits are working together. Find information from more than 650 nonprofit collaborations drawn from the 2011 and 2009 Collaboration Prizes, created by the Lodestar Foundation.

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11 Group Text Messaging Best Practices for Nonprofits

11 Group Text Messaging Best Practices for Nonprofits | United Way | Scoop.it
Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. I am firm believer that socia...
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10 Steps to a More Effective Nonprofit Website: Part 1 | NTEN

10 Steps to a More Effective Nonprofit Website: Part 1 | NTEN | United Way | Scoop.it

Effective nonprofit websites don’t exist as boutiques to show off information. But you already know that.

You know that your nonprofits website is a tool that should be used.

Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action.

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How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective

How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective | United Way | Scoop.it
Social fundraising is only a couple of years old, but best practices are evolving quickly as nonprofits use measurement to learn what works best.
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50 Nonprofits Every U.S. Politician Should Follow on Twitter

50 Nonprofits Every U.S. Politician Should Follow on Twitter | United Way | Scoop.it

The 50 nonprofits listed below are tackling some of the most important economic, social and political issues of our time. They are active in our communities, in our schools, and have valuable knowledge and experience that our nation’s elected officials could learn from and be inspired by, and yet very few U.S. politicians follow any nonprofits on Twitter. They mostly only follow other politicians. These sorts of echo chambers are common inside the Twitterverse – it’s the same with most celebrities and musicians who also tend to only follow each other, but in the case of nonprofits and politicians who are working on many of the same issues, not following the nonprofits listed below is a lost opportunity. Even if you don’t agree with the mission of a particular nonprofit, following them doesn’t need to signal an endorsement. Rather, it can simply demonstrate a tiny step towards better understanding the other side’s point view.

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Don’t be scared of social: dealing with a nervous management.

Don’t be scared of social: dealing with a nervous management. | United Way | Scoop.it

By Euan Semple.

 

Many companies are nervous about the use of social tools in the workplace.

 

"It is important that managers see themselves as nodes in the network, as fellow users of the system, working it out together. The system starts to learn, the network learns, the whole ecology becomes smarter. You need to be a part of this to benefit. It is no good standing on the sidelines making comments about people wasting time. If you think they need to be more work focussed or serious in their conversations then go in and start a really interesting, work focussed, conversation. Walk the talk. Learn to stimulate good discussions by asking good questions. Become more observant of your  business. Notice things in your day to day that are noteworthy enough to write about online. You will develop a more finely attuned awareness of your business but will also learn to spot topics or themes that will be of interest to others. As you and the others using your platform get better at this you will find that the levels of conversation and engagement improve dramatically. You will all learn together to use your social platform to the maximum collective benefit."

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The Need for Philanthropic Champions of Transparency

The Need for Philanthropic Champions of Transparency | United Way | Scoop.it

"If philanthropy has a strong story to tell, it should be one that can be told by independent observers taking advantage of transparency to examine the data."

 

Even if it might be uncomfortable for institutions used to operating at a relative distance from public scrutiny, several public benefits might be realized by increased foundation transparency.
- By Rick Cohen
Via http://CivicDataChallenge.org

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Staff Profile: Marianne Ali, Director of Job Training and First Helping | DC Central Kitchen

Staff Profile: Marianne Ali, Director of Job Training and First Helping | DC Central Kitchen | United Way | Scoop.it

Marianne Ali has been a member of the DC Central Kitchen family for 15 years, serving as an inspiration and leader to both the staff and students of the Culinary Job Training Program.

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Philanthropy Front and Center-Atlanta: Funding Collaboration: 10 Tips on Collaborative Grantseeking

Philanthropy Front and Center-Atlanta: Funding Collaboration: 10 Tips on Collaborative Grantseeking | United Way | Scoop.it
Collaboration is an innovative and efficient way for organizations to realize a common goal with another nonprofit, and tackle it together. One subject in particular...
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Creating The Village It Takes To Do Coalition Work

Creating The Village It Takes To Do Coalition Work | United Way | Scoop.it
Note From Beth: One of the principles in my book, The Networked Nonprofit, was that networked nonprofits consider people and organizations as part of their networks to make change.
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