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United Way
An online collection of education, income and health news by and for United Ways and their community partners
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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | United Way | Scoop.it
This revealing infographic shows just how much non-profits leveraged social media over the past year.

Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good.

Check it out below for the fuller picture, then share with us in the comments: How can social media best be used to promote social good?
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Squeamish Nonprofit Boards: How to Move Them to the Big Policy Questions

Squeamish Nonprofit Boards: How to Move Them to the Big Policy Questions | United Way | Scoop.it
Nonprofits working with people who are deeply affected by public policy often should have an advocacy agenda on core issues like state budget priorities, taxes, and other controversial items.
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Becoming a Networked Nonprofit (and Measuring It)

Becoming a Networked Nonprofit (and Measuring It) | United Way | Scoop.it
Redesigning your nonprofit organization to become more participatory, open, authentic, decentralized, collective, and effective—via social media, networks, and beyond.
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Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy

Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy | United Way | Scoop.it

Via Jamie Berg, KnowledgeWorks

 

To celebrate its 160th anniversary, the YMCA of Greater New York is offering free T-shirts to people willing to share their stories of how the Y has made a difference in their lives.

 

Within 48 hours of issuing the appeal by e-mail and social media, the organization received nearly 300 stories recounting childhood swimming lessons, triathlon training, exercise programs started after injuries, and long-ago summer camps.

 

The YMCA has organized the stories—some submitted with photographs—by decade and posted them on a digital timeline. All of the stories that are collected will also be buried in a time capsule beneath the organization’s new Coney Island branch, which is under construction and scheduled to open next spring.

 

The YMCA of Greater New York hopes to turn many of the people who share their stories into donors.

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Foundation Center - Nonprofit Collaboration Database

The Foundation Center's database is a resource for everyone seeking real-life examples of how nonprofits are working together. Find information from more than 650 nonprofit collaborations drawn from the 2011 and 2009 Collaboration Prizes, created by the Lodestar Foundation.

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11 Group Text Messaging Best Practices for Nonprofits

11 Group Text Messaging Best Practices for Nonprofits | United Way | Scoop.it
Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. I am firm believer that socia...
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10 Steps to a More Effective Nonprofit Website: Part 1 | NTEN

10 Steps to a More Effective Nonprofit Website: Part 1 | NTEN | United Way | Scoop.it

Effective nonprofit websites don’t exist as boutiques to show off information. But you already know that.

You know that your nonprofits website is a tool that should be used.

Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action.

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How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective

How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective | United Way | Scoop.it
Social fundraising is only a couple of years old, but best practices are evolving quickly as nonprofits use measurement to learn what works best.
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50 Nonprofits Every U.S. Politician Should Follow on Twitter

50 Nonprofits Every U.S. Politician Should Follow on Twitter | United Way | Scoop.it

The 50 nonprofits listed below are tackling some of the most important economic, social and political issues of our time. They are active in our communities, in our schools, and have valuable knowledge and experience that our nation’s elected officials could learn from and be inspired by, and yet very few U.S. politicians follow any nonprofits on Twitter. They mostly only follow other politicians. These sorts of echo chambers are common inside the Twitterverse – it’s the same with most celebrities and musicians who also tend to only follow each other, but in the case of nonprofits and politicians who are working on many of the same issues, not following the nonprofits listed below is a lost opportunity. Even if you don’t agree with the mission of a particular nonprofit, following them doesn’t need to signal an endorsement. Rather, it can simply demonstrate a tiny step towards better understanding the other side’s point view.

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Don’t be scared of social: dealing with a nervous management.

Don’t be scared of social: dealing with a nervous management. | United Way | Scoop.it

By Euan Semple.

 

Many companies are nervous about the use of social tools in the workplace.

 

"It is important that managers see themselves as nodes in the network, as fellow users of the system, working it out together. The system starts to learn, the network learns, the whole ecology becomes smarter. You need to be a part of this to benefit. It is no good standing on the sidelines making comments about people wasting time. If you think they need to be more work focussed or serious in their conversations then go in and start a really interesting, work focussed, conversation. Walk the talk. Learn to stimulate good discussions by asking good questions. Become more observant of your  business. Notice things in your day to day that are noteworthy enough to write about online. You will develop a more finely attuned awareness of your business but will also learn to spot topics or themes that will be of interest to others. As you and the others using your platform get better at this you will find that the levels of conversation and engagement improve dramatically. You will all learn together to use your social platform to the maximum collective benefit."

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The Need for Philanthropic Champions of Transparency

The Need for Philanthropic Champions of Transparency | United Way | Scoop.it

"If philanthropy has a strong story to tell, it should be one that can be told by independent observers taking advantage of transparency to examine the data."

 

Even if it might be uncomfortable for institutions used to operating at a relative distance from public scrutiny, several public benefits might be realized by increased foundation transparency.
- By Rick Cohen
Via http://CivicDataChallenge.org

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Staff Profile: Marianne Ali, Director of Job Training and First Helping | DC Central Kitchen

Staff Profile: Marianne Ali, Director of Job Training and First Helping | DC Central Kitchen | United Way | Scoop.it

Marianne Ali has been a member of the DC Central Kitchen family for 15 years, serving as an inspiration and leader to both the staff and students of the Culinary Job Training Program.

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Philanthropy Front and Center-Atlanta: Funding Collaboration: 10 Tips on Collaborative Grantseeking

Philanthropy Front and Center-Atlanta: Funding Collaboration: 10 Tips on Collaborative Grantseeking | United Way | Scoop.it
Collaboration is an innovative and efficient way for organizations to realize a common goal with another nonprofit, and tackle it together. One subject in particular...
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Creating The Village It Takes To Do Coalition Work

Creating The Village It Takes To Do Coalition Work | United Way | Scoop.it
Note From Beth: One of the principles in my book, The Networked Nonprofit, was that networked nonprofits consider people and organizations as part of their networks to make change.
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