Repeat mobile commerce purchases are more likely with barcodes as encouragement. Merchants taking part in mobile commerce are always seeking sales, but it is the repeat customer that is the primary goal, and QR codes are proving effective in ...
New Global Industry Analysts report predicts massive growth over upcoming years. The last few years have shown that mobile marketing has rapidly become extremely important to companies and brands of all shapes and sizes, and a new report has ...
Nearly half (45%) of UK consumers are willing to accept branded communications via mobile if they are delivered according to their opt-in terms.
The new survey, conducted by Velti, found that consumers will only sign up to communications from three companies on average, making it difficult for brands to take advantage of this opportunity on a wide scale.
When respondents were asked what type of companies they would opt-in to receive information from, mobile network operators came out on top (42.4%), followed by retailers (25.6%), financial services firms (16.9%) and travel companies (16.5%).
The survey also shows the importance of mobile email. While 36.9% of consumers prefer to receive messaging on a mobile (SMS – 24.3%, MMS – 5.1% and mobile optimised email – 7.5%), 78.3% said they prefer email marketing.
However, a recent survey by digital agency Steel found that 36% of consumers read marketing emails on mobile, so brands need to ensure all marketing communications are mobile optimised.
This infographic from Velti shows more in-depth results from the mobile marketing survey...
Americanino, a Chilean fashion brand created a pop-up QR Code event which ‘hypnotized’ young consumers and tried to get them to strip off in public (video below). The QR Code was a text message telling them to call a phone number: (In Spanish) “Cuando vives el estado hipnótico de Americanino, los cambios no se hacen esperar. Atrévete a llamar a este número +56 9 67349967, compruébalo y no te muevas de acá”. When they called the number a ‘hypnotist’ answered and started describing their entire outfit, told them that their clothes were unfashionable and invited them to strip off. Those who were bold enough to do so were rewarded with a free Americanino outfit.
Totally in contradiction with our last scoop, the Canadian Mobile Industry is under Blackberry's domination by almost 50 %. Another surprise, Android do not match with only 20% against Blackberry and Apple (35%).
Following in the footsteps of Apple getting ready to launch its QR Code-based Passbook service, it looks like Microsoft is also giving some attention to QR Codes, the mobile barcodes that, when scanned, trigger actions like visiting websites or opening...
Alex Balfour Head of New Media at the London Organising Committee of the Olympic and Paralympic Games (LOCOG) has published a great slideshare presentation (below) of the online traffic stats and facts from the official digital channels of the Olympic Games. The raw data on QR Codes together with some additional data, provided by the LOCOG New Media team, appears in the images below. A total of 95k scans, mostly on the day of events and mostly from the paper ticketholder spectator guide (1.2m sent. 0.6% scan rate). Interesting percentages for the iOS(62%), Android (23%) ratio and gender breakdown (Male 61%, Female 39%).
The two-week trial follows on from Tesco’s South Korean business launching a "virtual store" allowing customers to buy products on their mobiles from billboards at subways and bus stops.
Passengers at Gatwick’s North Terminal can scan up to 80 barcodes for products pictured on the virtual fridges and have them delivered to their homes up to three weeks later.
Ken Towle, director for internet retailing at Tesco, said that customers will be able to contact Tesco if their journey is delayed to change delivery times and Tesco "will find a way of sorting it out"
Now that the Olympics Games have begun in earnest, reality is exceeding expectations: Olympic signage and information can be found in nearly every street of London, its airports, public transports, etc. More often than not they feature a QR code! Moreover, around the Olympic parks, businesses are also adding QR codes on their windows to connect with passing customers.
Yesterday San Diego County Parks and Recreation opened a new ‘QR Code Fit Trail’ system at 4S Ranch Sports Park. The system allows visitors to scan QR Code posters at appropriate points along the trail for free videos with guided exercises from a certified fitness instructor. The videos are updated every month, are suitable for people of all fitness levels and no other equipment is needed for the workouts. QR Fit Trails are also available at Guajome Regional County Park near Oceanside, Sweetwater Regional County Park in Bonita and Hilton Head County Park in El Cajon.
Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.
The mailers are being used as part of a campaign running through June 29 that promotes Express’ line of denim. Express has used mobile bar codes in the past and is adding SMS to the mix with this campaign.
“While QR codes are becoming more universal, customers still interact with mobile in a variety of ways,” said Jim Wright, senior vice president of marketing at Express, Columbus, OH.
“Since mobile is such an important vehicle to our customer base, we wanted to provide options for the customer to choose which interaction was best for them and still provide the widest opportunity for engagement,” he said.
Mobile engagement The Express mobile bar codes appear on the back side of the six-page mailers in the bottom left-hand corner with an SMS call-to-action below.
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