Mobile Marketing ...
Follow
Find
1.1K views | +0 today
Mobile Marketing News - by Unitag
Mobile Marketing News - by Unitag
All things Mobile R Code & Web Apps Fresh News
Your new post is loading...
Your new post is loading...
Scooped by Unitag - Mobile Marketing
Scoop.it!

Best practices for mobile e-commerce | Webdesigner Depot

Best practices for mobile e-commerce | Webdesigner Depot | Mobile Marketing News - by Unitag | Scoop.it
The web design field has gone through immense advancements and in some cases overhauls over the last decade.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

You Can No Longer Ignore Mobile Web Design in 2012

Business changes, often based on new technology. Consider the advent of the Internet and the changes that made to modern business.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

18 Cool Ways Colleges Are Using QR codes - Online Colleges

18 Cool Ways Colleges Are Using QR codes - Online Colleges | Mobile Marketing News - by Unitag | Scoop.it
Colleges are innovating the use of QR codes on campus and hoping students take notice.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Effective Mobile Marketing Strategies For Your Business

Effective Mobile Marketing Strategies For Your Business | Mobile Marketing News - by Unitag | Scoop.it
Making use of effective mobile marketing strategies can perform wonders for your business by getting your brand, service or products in front of a massive...
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

QR codes help to bring customers back for more

QR codes help to bring customers back for more | Mobile Marketing News - by Unitag | Scoop.it
Repeat mobile commerce purchases are more likely with barcodes as encouragement.
Merchants taking part in mobile commerce are always seeking sales, but it is the repeat customer that is the primary goal, and QR codes are proving effective in ...
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

ScanLife Q2 2012 Trend Report Infographic

ScanLife Q2 2012 Trend Report Infographic | Mobile Marketing News - by Unitag | Scoop.it

ScanLife have produced an infographic for their Q2 2012 Trend Report (image below)

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Mobile marketing revenues to reach $352 billion worldwide by 2018

Mobile marketing revenues to reach $352 billion worldwide by 2018 | Mobile Marketing News - by Unitag | Scoop.it
New Global Industry Analysts report predicts massive growth over upcoming years.
The last few years have shown that mobile marketing has rapidly become extremely important to companies and brands of all shapes and sizes, and a new report has ...
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

QR Code Usage Has Exploded – What Does it Mean for Business? | Business 2 Community

QR Code Usage Has Exploded – What Does it Mean for Business? | Business 2 Community | Mobile Marketing News - by Unitag | Scoop.it
The jury was out on QR Codes for quite some time.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

45% of consumers would opt-in to mobile marketing [infographic]

45% of consumers would opt-in to mobile marketing [infographic] | Mobile Marketing News - by Unitag | Scoop.it
Nearly half (45%) of UK consumers are willing to accept branded communications via mobile if they are delivered according to their opt-in terms.

The new survey, conducted by Velti, found that consumers will only sign up to communications from three companies on average, making it difficult for brands to take advantage of this opportunity on a wide scale.

When respondents were asked what type of companies they would opt-in to receive information from, mobile network operators came out on top (42.4%), followed by retailers (25.6%), financial services firms (16.9%) and travel companies (16.5%).

The survey also shows the importance of mobile email. While 36.9% of consumers prefer to receive messaging on a mobile (SMS – 24.3%, MMS – 5.1% and mobile optimised email – 7.5%), 78.3% said they prefer email marketing.

However, a recent survey by digital agency Steel found that 36% of consumers read marketing emails on mobile, so brands need to ensure all marketing communications are mobile optimised.

This infographic from Velti shows more in-depth results from the mobile marketing survey...

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

A La Mode with Express and Group Text Messages

A La Mode with Express and Group Text Messages | Mobile Marketing News - by Unitag | Scoop.it
Express clothing store is not only making cutting edge clothes for men, women and children, they are also leading the way in cutting edge SMS and QR Code advertisements.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

QR Code Strip

QR Code Strip | Mobile Marketing News - by Unitag | Scoop.it

Americanino, a Chilean fashion brand created a pop-up QR Code event which ‘hypnotized’ young consumers and tried to get them to strip off in public (video below). The QR Code was a text message telling them to call a phone number: (In Spanish) “Cuando vives el estado hipnótico de Americanino, los cambios no se hacen esperar. Atrévete a llamar a este número +56 9 67349967, compruébalo y no te muevas de acá”. When they called the number a ‘hypnotist’ answered and started describing their entire outfit, told them that their clothes were unfashionable and invited them to strip off. Those who were bold enough to do so were rewarded with a free Americanino outfit.

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Ten_Commandments_of_QR_Code_v1.pdf

This guide has been written by our own and talks about the good behaviour to adopt in QR Code using. 

It contains first, a part dedicated to the origins of the tool. Then, a set of rules to know and finally, examples of QR Code campaigns.

You will find the essential to be aware of, in a useful and nice way.

Enjoy.

 

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Twitter / esponcetag: Canadian Mobile Industry O

Canadian Mobile Industry Overview: April 2012 #mobile #qrcode http://t.co/mZdZCt8e
May 29 via web Favorite Retweet Reply

Totally in contradiction with our last scoop, the Canadian Mobile Industry is under Blackberry's domination by almost 50 %. Another surprise, Android do not match with only 20% against Blackberry and Apple (35%).
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

3 reasons to adopt a 'mobile first' strategy

3 reasons to adopt a 'mobile first' strategy | Mobile Marketing News - by Unitag | Scoop.it
The frenetic rise of mobile as a content channel is disrupting publishers’ digital business models. Moving mobile to the top of the priority list may be the only way to catch up.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Report: User interaction with mobile barcodes skyrockets - FierceMobileContent

Report: User interaction with mobile barcodes skyrockets - FierceMobileContent | Mobile Marketing News - by Unitag | Scoop.it
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes alone growing 61 percent to 2,000 codes, according to a new report.
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Government Official Admits Mobile Internet in China is ‘Technologicaly Backward’ » M.I.C. Gadget

Government Official Admits Mobile Internet in China is ‘Technologicaly Backward’ » M.I.C. Gadget | Mobile Marketing News - by Unitag | Scoop.it
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Chasing Apple? Microsoft’s NeoMedia QR Code Patent Deal Puts More Focus On Geometric Boxes | TechCrunch

Chasing Apple? Microsoft’s NeoMedia QR Code Patent Deal Puts More Focus On Geometric Boxes | TechCrunch | Mobile Marketing News - by Unitag | Scoop.it
Following in the footsteps of Apple getting ready to launch its QR Code-based Passbook service, it looks like Microsoft is also giving some attention to QR Codes, the mobile barcodes that, when scanned, trigger actions like visiting websites or opening...
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

2012 Olympic Games QR Code Data

2012 Olympic Games QR Code Data | Mobile Marketing News - by Unitag | Scoop.it
 

Alex Balfour Head of New Media at the London Organising Committee of the Olympic and Paralympic Games (LOCOG) has published a great slideshare presentation (below) of the online traffic stats and facts from the official digital channels of the Olympic Games. The raw data on QR Codes together with some additional data, provided by the LOCOG New Media team, appears in the images below. A total of 95k scans, mostly on the day of events and mostly from the paper ticketholder spectator guide (1.2m sent. 0.6% scan rate). Interesting percentages for the iOS(62%), Android (23%) ratio and gender breakdown (Male 61%, Female 39%).

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Tesco trials 'virtual fridges' at Gatwick Airport - Brand Republic News

Tesco trials 'virtual fridges' at Gatwick Airport - Brand Republic News | Mobile Marketing News - by Unitag | Scoop.it

The two-week trial follows on from Tesco’s South Korean business launching a "virtual store" allowing customers to buy products on their mobiles from billboards at subways and bus stops.

Passengers at Gatwick’s North Terminal can scan up to 80 barcodes for products pictured on the virtual fridges and have them delivered to their homes up to three weeks later.

Ken Towle, director for internet retailing at Tesco, said that customers will be able to contact Tesco if their journey is delayed to change delivery times and Tesco "will find a way of sorting it out"
more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

QR code campaign

QR code campaign | Mobile Marketing News - by Unitag | Scoop.it

Now that the Olympics Games have begun in earnest, reality is exceeding expectations: Olympic signage and information can be found in nearly every street of London, its airports, public transports, etc. More often than not they feature a QR code! Moreover, around the Olympic parks, businesses are also adding QR codes on their windows to connect with passing customers.

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

QR Code Fitness Trail

QR Code Fitness Trail | Mobile Marketing News - by Unitag | Scoop.it

Yesterday San Diego County Parks and Recreation opened a new ‘QR Code Fit Trail’ system at 4S Ranch Sports Park. The system allows visitors to scan QR Code posters at appropriate points along the trail for free videos with guided exercises from a certified fitness instructor. The videos are updated every month, are suitable for people of all fitness levels and no other equipment is needed for the workouts. QR Fit Trails are also available at Guajome Regional County Park near Oceanside, Sweetwater Regional County Park in Bonita and Hilton Head County Park in El Cajon.

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

Express takes bigger plunge into mobile with QR codes, SMS - Mobile Commerce Daily - Multichannel Retail Support

Express takes bigger plunge into mobile with QR codes, SMS - Mobile Commerce Daily - Multichannel Retail Support | Mobile Marketing News - by Unitag | Scoop.it

Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS.

The mailers are being used as part of a campaign running through June 29 that promotes Express’ line of denim. Express has used mobile bar codes in the past and is adding SMS to the mix with this campaign.

“While QR codes are becoming more universal, customers still interact with mobile in a variety of ways,” said Jim Wright, senior vice president of marketing at Express, Columbus, OH.

“Since mobile is such an important vehicle to our customer base, we wanted to provide options for the customer to choose which interaction was best for them and still provide the widest opportunity for engagement,” he said.

Mobile engagement
The Express mobile bar codes appear on the back side of the six-page mailers in the bottom left-hand corner with an SMS call-to-action below.

more...
No comment yet.
Scooped by Unitag - Mobile Marketing
Scoop.it!

10 Reasons Why You Need a Mobile Site [Infographic]

10 Reasons Why You Need a Mobile Site [Infographic] | Mobile Marketing News - by Unitag | Scoop.it
Mobile - With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...
more...
No comment yet.
Rescooped by Unitag - Mobile Marketing from Infographics
Scoop.it!

Definition, Usage and Popularity of Infographics

Definition, Usage and Popularity of Infographics | Mobile Marketing News - by Unitag | Scoop.it

Well done Infographic representing the "climax" of the mobile equipment market.


Via thomesss
more...
Dillon Thomas's curator insight, February 1, 2014 5:37 PM

INFOGRAPHICS   WHY ?  AND WHATS NEXT?  

Scooped by Unitag - Mobile Marketing
Scoop.it!

How to Tell if a QR Code is Safe or Not?

How to Tell if a QR Code is Safe or Not? | Mobile Marketing News - by Unitag | Scoop.it

You do not completly trust the QR Codes that you encounter ? Use Unfurlr to point suspicious websites and malwares that may harm your mobile phone.

 

Moreover, it highlights the importance to encode trustful and revealing data more than create a pretty QR Code.

more...
No comment yet.