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Mobile Marketing News - by Unitag
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6 Mobile Marketing Trends Of 2013

6 Mobile Marketing Trends Of 2013 | Mobile Marketing News - by Unitag | Scoop.it

QR Code Revolution
Quick Response (QR) codes are already being used by quite a few brands, but 2013 will be the year that most companies start creating and offering the smartphone-scannable tech to shoppers. The codes can provide offers in-store and online, as well as offer additional product information from the Internet about the products.

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How the QR code boom will affect you

How the QR code boom will affect you | Mobile Marketing News - by Unitag | Scoop.it

QR (quick response) codes have opened up a new avenue for marketers to increase and measure engagement with consumers. With so many uses and tangible benefits, it's no wonder QR codes are becoming more popular each year.

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QR codes facing off against NFC technology in marketing

QR codes facing off against NFC technology in marketing | Mobile Marketing News - by Unitag | Scoop.it
Mobile marketing sees competition between QR codes and NFC The world of marketing has changed with the rise of mobile technology. Advertisers began to adapt to this change years ago by adopting new w
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Why Your Blog Needs to be Optimized for Mobile Devices

Why Your Blog Needs to be Optimized for Mobile Devices | Mobile Marketing News - by Unitag | Scoop.it
Blog post at Blogging Tips : Is your blog optimized for mobile devices? If it isn’t yet, then you’re missing out on a lot of views, shares, and comments from read[..]
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Secret Facebook Groups, QR Codes and Other Mystery Marketing Ideas | Business 2 Community

Secret Facebook Groups, QR Codes and Other Mystery Marketing Ideas | Business 2 Community | Mobile Marketing News - by Unitag | Scoop.it
You know a marketing campaign was really good if we’re still talking about it years after the fact. Prior to the release of director Christopher Nolan’s
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Mobile commerce and NFC technology gaining momentum - QR Code Press

Mobile commerce and NFC technology gaining momentum - QR Code Press | Mobile Marketing News - by Unitag | Scoop.it
NFC technology may not be as unpopular for mobile commerce as critics suggest Mobile commerce may be all the rage in the retail industry, but NFC technology has been losing traction with both consume
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The use of QR Codes in the bill payment

US electronic payments association Nacha’s Council for Electronic Billing and Payment (CEBP) has issued final guidelines for the use of Quick Response (QR) codes in consumer bill payment. Specifically, the QR encoding for Consumer Bill Pay Guidelines identifies voluntary standards for using QR codes in both biller direct and consolidator/aggregator billing and payment models. It contains recommendations regarding QR code size, data to be included in the QR code and layout of the data represented in the QR code, among others.

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McDonald's Nutrition Info Now in QR Code Form

McDonald's Nutrition Info Now in QR Code Form | Mobile Marketing News - by Unitag | Scoop.it
McDonald's is launching a new global packaging design that uses QR codes to give consumers nutritional information about their food.
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Mobilize or Die: 9 Reasons Why Marketers Must Adopt A More Mobile Mindset in 2013 | The North Blog

Mobilize or Die: 9 Reasons Why Marketers Must Adopt A More Mobile Mindset in 2013 | The North Blog | Mobile Marketing News - by Unitag | Scoop.it

Over the past two years, we’ve had the privilege of helping over 25,000 brands grow their Facebook fan bases, drive more engagement, and increase their social ROI using our suite of powerfully simple Facebook apps. Businesses of all sizes from every industry imaginable have used North Social promotional apps to distribute millions of digital coupons, capture millions of email addresses, and reward throngs of lucky sweepstakes winners with everything from salty snacks to concert tickets to family vacations to sports cars.

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Why the mobile wallet will reign in 2013 - Luxury Daily - Mobile

Why the mobile wallet will reign in 2013 - Luxury Daily - Mobile | Mobile Marketing News - by Unitag | Scoop.it

Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.

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Smartphones could hit one billion mark early this year - Rethink Wireless

Smartphones could hit one billion mark early this year - Rethink Wireless | Mobile Marketing News - by Unitag | Scoop.it
Deloitte study suggests smart devices becoming almost ubiquitous, but 20% will be used just like featurephones
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10 Predictions For The Mobile Industry In 2013 - Forbes

10 Predictions For The Mobile Industry In 2013 - Forbes | Mobile Marketing News - by Unitag | Scoop.it
More devices will go wireless, context will be king, Facebook may finally launch a phone.
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Cheap Smartphones Will be Widespread by 2017, Study Says [VIDEO]

Cheap Smartphones Will be Widespread by 2017, Study Says [VIDEO] | Mobile Marketing News - by Unitag | Scoop.it
Half of all smartphones will cost less than $150 in 2017, according to a new study.
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NFC and other mobile trends that will impact travel in the not too distant future

NFC and other mobile trends that will impact travel in the not too distant future | Mobile Marketing News - by Unitag | Scoop.it
At this year's Mobile Web Congress in Barcelona, exhibitors showcased everything from phone devices, components and backhaul infrastructure to payments, apps and accessories
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10 Ways To Benefit From The Growing Mobile Marketing Trend

10 Ways To Benefit From The Growing Mobile Marketing Trend | Mobile Marketing News - by Unitag | Scoop.it
“By 2014, mobile internet should take over desktop internet usage,”  that’s one of the key points in a recent infographics containing various stats on
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QR Code Adoption: 2013 Trends & Statistics

QR Code Adoption: 2013 Trends & Statistics | Mobile Marketing News - by Unitag | Scoop.it

QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers.  Released last month, eMarketer’s latest statistics  showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement.  Another indication of printing trend research (released by Nellymoser) reported thatresponse rates are higher with QR Codes than direct mail.

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5 Reasons You Need To Think About Mobile Now

5 Reasons You Need To Think About Mobile Now | Mobile Marketing News - by Unitag | Scoop.it
Bold sales and usage predictions about mobile consumers may still be up in the air, but there are 5 reasons why you need to think about mobile NOW. Will
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Sawdust QR Codes Increase Donations

Sawdust QR Codes Increase Donations | Mobile Marketing News - by Unitag | Scoop.it

QR Codes have been successfully used to raise funds for a small museum (Museo de la Semana Santa) in Antigua Guatemala (a UNESCO World Heritage Site). Over a million tourists gather to watch the annual Holy Week (Semana Santa) processions which are considered to be among the most spectacular and elaborate in the world. Locals work together for days to make highly decorative sawdust carpets (alfombras) for the processions to walk over, destroying them in the process (image below).

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5 Ways to Be More Productive With Your Smartphone [VIDEO]

5 Ways to Be More Productive With Your Smartphone [VIDEO] | Mobile Marketing News - by Unitag | Scoop.it
Our friends at Hack College have five simple tips for getting the most out of your smartphone. Have you tried any of these yet?
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Five Reasons I Love Using QR Codes in My Classroom

Five Reasons I Love Using QR Codes in My Classroom | Mobile Marketing News - by Unitag | Scoop.it
There are so many tools that educators can use to get students interested and engaged in their work. Like most teachers today, I integrate technology into my instruction everyday. I'm lucky to work i
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The tablet effect? Worldwide PC shipments fall to 90.3 million in Q4 2012

The tablet effect? Worldwide PC shipments fall to 90.3 million in Q4 2012 | Mobile Marketing News - by Unitag | Scoop.it
The total number of PCs shipped around the globe fell by 4.9 percent in the final quarter of 2012 when compared with the same period in 2011, according to new research published today ...
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Mobile Is Changing the PC Culture at Federal Agencies

Mobile Is Changing the PC Culture at Federal Agencies | Mobile Marketing News - by Unitag | Scoop.it
Federal agencies face substantial outlays to manage mobile computing devices as they shift from a culture of PCs and laptops to smartphones and tablets.
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Fifth of online commerce traffic comes from mobile in December

Fifth of online commerce traffic comes from mobile in December | Mobile Marketing News - by Unitag | Scoop.it

Nearly a fifth of m-commerce traffic and some 15% of sales are came through mobile devices in December, up from 16 and 12.3% respectively in November and more than double December 2011, as shoppers start to do more of their Christmas shopping in the UK through the channel, according to figures out this week from Affiliate Window.

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How magazines can use QR code as a measure of ROI

How magazines can use QR code as a measure of ROI | Mobile Marketing News - by Unitag | Scoop.it

Every now and then you'll find a case study on QR Marketing campaign and most people end up wondering on what kind of revenue it can generate for any marketing effort. When i was interacting with various clients in my previous avatar at MR, i had the opportunity to witness the excitement a QR marketing campaign used to bring. If not something else, this was a great way to understand the impact that an advertisement can bring via print circulation. 

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Mobile Will Impact Holiday Purchasing Decisions for 87 Per cent of Consumers |

Mobile Will Impact Holiday Purchasing Decisions for 87 Per cent of Consumers | | Mobile Marketing News - by Unitag | Scoop.it

87 per cent of US adults will have their shopping behavior over this holiday season affected by a mobile device.

That's according to a joint survey conducted by Sybase 365 and the Mobile Marketing Association, mobile devices have an increasingly significant impact on purchasing decisions for US consumers.

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