With steady rain muddying New Orleans right before the city’s famous Jazz & Heritage Festival in April, Evie Poitevent tweeted about the rain boots at her shoe store, Feet First.
Featured with photos and hashtags – #jazzfest, #rainboots, #nola – the first batch sold out in two hours. “I knew there would be a feeding frenzy for rain boots,” Poitevent said. “We had a stampede of women coming in.”
Small businesses face more options, confusion in mobile marketing
MasterCard Inc, the second-largest credit and debit card network in the world, yesterday launched mobile services in Taiwan, in cooperation with Chunghwa Telecom Co (中華電信) and Cathay United Bank (國泰世華銀行), to offer an easier payment system.
Being able to get information quickly is becoming the trend for Americans, so it’s no question whyquick response (QR) codes have exploded onto the scene. For those who are unfamiliar, these little codes were created in Japan in 1994, and they quickly spread to the U.S. because there are quite a few benefits:
There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating systems, but the proportion of marketing and advertising spend does not correspond to that huge volume of pupils and wallets. Why is that?
As the world’s biggest brands hustle to keep pace with the consumer rush to mobile, several clear trends are emerging.Mobile devices are inherently personal, rarely more than three feet from our bodies.
Think about the past 24 hours: What have you done with your mobile phone? Did you send a text message? Check your email? Read any articles? Challenge someone in Words With Friends? If you said ‘yes’ to any of these, chances are that you may be one of the rapidly growing segment ofperpetually connected customers that Forrester has been talking about. Welcome to the club!
The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually to $400 billion by 2015. The vast majority of mobile’s sales impact -- at least 85% -- is taking place offline rather than through m-commerce transactions.
How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major...
Mobile marketing is very complex. Businesses can employ a variety of methods that use mobile devices to promote their products. With so many ways to do things, you are probably wondering where you can begin.