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Mobile Marketing News - by Unitag
Mobile Marketing News - by Unitag
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Mobile App vs Mobile Website? What’s better for business? 14 decision makers

Mobile App vs Mobile Website? What’s better for business? 14 decision makers | Mobile Marketing News - by Unitag | Scoop.it
if you want to know what's better for your business: Mobile App or Mobile Website? Forget tactics and lingo. Focus on your business needs.
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New Study Reveals Impact of Mobile Traffic

New Study Reveals Impact of Mobile Traffic | Mobile Marketing News - by Unitag | Scoop.it
A new study shows that mobile traffic has grown incredibly between 2012 and 2013. This is very good news for businesses who have a mobile-ready strategy
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Disney Infinity NFC figure video game begins shipping - NFC World

Disney Infinity NFC figure video game begins shipping - NFC World | Mobile Marketing News - by Unitag | Scoop.it
Disney Infinity, the NFC figurine based multi-platform video game, has begun shipping worldwide. Disney Infinity allows gamers to add characters and scenar
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What is Mobile Marketing and Why Does it Matter? (So So Much!) | WordStream

What is Mobile Marketing and Why Does it Matter? (So So Much!) | WordStream | Mobile Marketing News - by Unitag | Scoop.it
What is mobile marketing and why is it essential for your marketing strategy? Read to find out why you can't afford to miss out on the mobile marketing trend.
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Mobile Marketing: Is Your Business Missing Out?

Mobile Marketing: Is Your Business Missing Out? | Mobile Marketing News - by Unitag | Scoop.it
Mobile marketing is not the future, it is the NOW. If your small business is not findable on every single device, you may be missing out on a big share of the market.
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Developing a sustainable mobile marketing strategy | Bdaily Business News

Developing a sustainable mobile marketing strategy | Bdaily Business News | Mobile Marketing News - by Unitag | Scoop.it

It’s online marketing focus week on Bdaily. Here, Dr KF Lai, CEO of BuzzCity, explains how small businesses can develop a mobile marketing strategy.

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Why You Should Be Doing Mobile Marketing, If You Aren't Already

Why You Should Be Doing Mobile Marketing, If You Aren't Already | Mobile Marketing News - by Unitag | Scoop.it
It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and with this new technology came a new avenue for marketers as well.
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Bell & Ross aims for mcommerce via QR code placement - Luxury Daily - Mobile

Bell & Ross aims for mcommerce via QR code placement - Luxury Daily - Mobile | Mobile Marketing News - by Unitag | Scoop.it

Watchmaker Bell & Ross is taking its print advertisement to the next level by placing a QR code on the page to allow consumers who are interested in the product to find more information and purchase products from their mobile devices.

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Use The Power Of Mobile Marketing For Your Business

Use The Power Of Mobile Marketing For Your Business | Mobile Marketing News - by Unitag | Scoop.it

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

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Getting Started: Mobile Marketing

Getting Started: Mobile Marketing | Mobile Marketing News - by Unitag | Scoop.it
Mobile marketing is marketing your product and or service on or with a mobile device. There are several methods a business can conduct mobile marketing. One method consists of utilizing SMS (text m...
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How Can Mobile Make Marketing More Personalized?

How Can Mobile Make Marketing More Personalized? | Mobile Marketing News - by Unitag | Scoop.it
Customers now expect content to be more personalized and relevant than ever, and marketing technology has risen to meet the challenge. But how many br
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Six great examples of mobile marketing campaigns

Six great examples of mobile marketing campaigns | Mobile Marketing News - by Unitag | Scoop.it
In advance of our The Digitals awards night on June 27th, I thought I'd present some examples of succesful mobile campaigns.
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Mobile Marketing Isn't About Screens or Devices, It's About Behavior

Mobile Marketing Isn't About Screens or Devices, It's About Behavior | Mobile Marketing News - by Unitag | Scoop.it
too many brands are treating the mobile marketplace as a unified whole, relying on lowest-common-denominator creative, instead of adapting to each device.
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Report: Mobile commerce has doubled since 2012

Report: Mobile commerce has doubled since 2012 | Mobile Marketing News - by Unitag | Scoop.it
Sales transactions through mobile have doubled since 2012, resulting in mobile commerce sales now accounting for almost a quarter of total sales via the Internet.
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QR Code Scanning Continues To Increase

QR Code Scanning Continues To Increase | Mobile Marketing News - by Unitag | Scoop.it

ScanLife’s latest trend report shows that they processed over 21 million QR Code and UPC mobile barcodes in Q2 2013. The report shows that users are scanning over three times per month on average (+22% from Q2 2012) with men accounting for 64% of the scans and women 36% of the scans. Operating system breakdown shows that 60% of scans came from the Android OS compared to 37% on Apple iOS devices. Top choice of content is videos, app downloads and product information.

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Unlocking Near Field Communication Opportunities - Business 2 Community

Unlocking Near Field Communication Opportunities - Business 2 Community | Mobile Marketing News - by Unitag | Scoop.it

Near field communication, or NFC, arrived on the mobile scene with the hopes of making dynamic data transactions easier and more convenient. The technology makes it simple to share photos and videos with friends or pay for groceries faster than you can say “debit or credit.”

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Refuting the Big Mobile Lie | Mobile Marketing - Engaging Results Communications

Refuting the Big Mobile Lie | Mobile Marketing - Engaging Results Communications | Mobile Marketing News - by Unitag | Scoop.it
Engaging Results Communications (ERC) aims to help businesses engage with their audiences both effectively and efficiently.
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Smart Diapers to Help Parents Spot Disease in Crying Babies

Smart Diapers to Help Parents Spot Disease in Crying Babies | Mobile Marketing News - by Unitag | Scoop.it
Babies can be frustratingly difficult to diagnose and monitor because they cry for a variety of reasons, fight against even being weighed and measured, and
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Macy’s doubles down on mobile for back-to-school marketing

Macy’s doubles down on mobile for back-to-school marketing | Mobile Marketing News - by Unitag | Scoop.it

Macy’s is getting a head start on back-to-school season with a campaign that circles around mobile and social as key ways to connect with college students this year.

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Using Loyalty Programs To Boost Mobile Marketing Success

Mobile marketing is a wise tactic to use to engage your customers and promote your brand. Mobile marketing requires a large amount of hard work. You might not know where to start! Fortunately, much of the information you will need to begin implementing your own mobile marketing campaign is provided in the following tips!

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7 Mobile Marketing Stats That Will Blow Your Mind

7 Mobile Marketing Stats That Will Blow Your Mind | Mobile Marketing News - by Unitag | Scoop.it
Mobile marketing is the future. These 7 statistics will give you an idea of just how important this is, and how much bigger it'll be over the next few years.
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Under-the-cap QR codes engage consumers

Under-the-cap QR codes engage consumers | Mobile Marketing News - by Unitag | Scoop.it
A recent survey by Pitney Bowes reports that quick response (QR) code usage in the U.S. in 2012 rose to 19 percent, making it clear that the technology has gone mainstream.
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Connecting consumers and the offer, via the mobile route

Connecting consumers and the offer, via the mobile route | Mobile Marketing News - by Unitag | Scoop.it
Our mobile phones have the potential to take us far beyond old-fashioned paper coupons, create powerful calls to action and propel loyalty programs that help us obtain the products and services we ...
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