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Location helps solve some of mobile's toughest marketing problems.
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Marketers often think of social media as just another medium to promote or advertise their products and services.
PayPal wants mobile payments to take off so badly that it has embraced a fairly unpopular technology — QR codes — to achieve that goal.
Find out how companies can capitalize on this consumer revolution and adapt to their mobile-centric customers.
QR codes are more than marketing tools QR codes are nothing new. The codes have been around for several years and have primarily been used in the ...
Mobile marketing is tricky. There are many types of mobile marketing campaigns, such as SMS, QR codes, banner ads, and in-app real time offers. It has taken years for companies to embrace QR codes, which are 2D bar codes, for marketing in the U.S.
Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently.
Mobile Usage Soars: Half Of Users Download Apps, Increase Web Access - 09/20/2013
The plain-Jane QR code had a hi-tech beginning – Toyota used them in their manufacturing process for scanning automobile components. From there, QR codes have made the journey to even fashion ramps.
if you want to know what's better for your business: Mobile App or Mobile Website? Forget tactics and lingo. Focus on your business needs.
HUGE infographic about mobile adoption, vendors and platforms, mobile usage, business, e-commerce, payments and advertising.
Many companies are plunging into mobile marketing. As the medium increases to get hot, take full advantage -- and do your homework to avoid tripping up your good intentions.
Even if you have a brick and mortar retail store, your website must be mobile friendly. Regardless of whether you sell a service or product, if your customers can't find your small business through a mobile search, you will be left in the dust.
The key to understanding local-mobile marketing is that it helps deliver highly personalized messages.
Mobile Shopping Research Jumps To 73%, Purchases Follow - 10/01/2013
iOS 7 introduced a new way to detect and monitor location, known as iBeacons. This article gives an overview of what iBeacons are, what they can do, and how you go about setting them up.
A simple guide to how QR Codes came about, what they are used for and why they are different to standard barcodes.
When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by Adweek editorial director James Cooper.
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.
I’m sure you’ve seen one before, maybe on a billboard or in the pages of a magazine. It’s one of those squares with the weird arrangement of black and white boxes, with all the little boxes forming an interesting pattern.
eMarketer estimates that mobile ad-spend will increase to almost $37 billion in 2016 on smartphones and tablets, up from $8.4 billion in 2012, (display and search). Here, Phalgun Raju, VP & GM ...