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The new design is being used in the hope of sharing a more effective message than the standard. The traditional form of QR codes – that is, the type that look like black and white pixilated squares

marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.

The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually to $400 billion by 2015. The vast majority of mobile’s sales impact -- at least 85% -- is taking place offline rather than through m-commerce transactions.

Read more: http://www.mediapost.com/publications/article/199935/mobile-marketing-spend-hits-67b-in-2012-forecas.html#ixzz2VWUBVe20

These mobile friendly barcodes are ideal for helping to reduce the spread of counterfeit products. A counterfeit expert has explained that using unique QR codes on the packaging for alcoholic beverag

mobile marketing association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

QR codes are plastered on advertisements, billboards, business windows, and products. They appear to be very popular among marketers, although it’s rare to see anyone actually scanning one.

How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major...

In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs,

As the rumors continue to build regarding a release from Apple, predictions are being made about benefits. Rumors are mounting regarding an upcoming release of a smart watch powered by Apple’s iOS,

Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The adv

The QR code trend is alive and well, with the launch of an interactive virtual wall targeting Australian children by discount department store, Target, in tandem with Disney. 

QR Code Revolution
Quick Response (QR) codes are already being used by quite a few brands, but 2013 will be the year that most companies start creating and offering the smartphone-scannable tech to shoppers. The codes can provide offers in-store and online, as well as offer additional product information from the Internet about the products.

With steady rain muddying New Orleans right before the city’s famous Jazz & Heritage Festival in April, Evie Poitevent tweeted about the rain boots at her shoe store, Feet First.

Featured with photos and hashtags – #jazzfest, #rainboots, #nola – the first batch sold out in two hours. “I knew there would be a feeding frenzy for rain boots,” Poitevent said. “We had a stampede of women coming in.”

Small businesses face more options, confusion in mobile marketing

MasterCard Inc, the second-largest credit and debit card network in the world, yesterday launched mobile services in Taiwan, in cooperation with Chunghwa Telecom Co (中華電信) and Cathay United Bank (國泰世華銀行), to offer an easier payment system.

Accessing any electric car charging station in Europe could be as easy as scanning a QR code tag, with a new joint venture formed by German manufacturers, Hubject GmbH.

Coca-Cola is making a big bet on mobile and social this year to connect with consumers while outdoors in what the brand claims to be its biggest summer promotion to date.

Being able to get information quickly is becoming the trend for Americans, so it’s no question whyquick response (QR) codes have exploded onto the scene. For those who are unfamiliar, these little codes were created in Japan in 1994, and they quickly spread to the U.S. because there are quite a few benefits:

QR code scanning - once the domain of the younger crowd - is becoming more evenly distributed across various age groups, according to [download page] data released by

There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating systems, but the proportion of marketing and advertising spend does not correspond to that huge volume of pupils and wallets. Why is that?

The rapid embrace of smartphones by teenagers will likely have significant and lasting repercussions for the web, the browser, the PC - and all that these touch.

As the world’s biggest brands hustle to keep pace with the consumer rush to mobile, several clear trends are emerging.Mobile devices are inherently personal, rarely more than three feet from our bodies.

exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns

When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all

Think about the past 24 hours: What have you done with your mobile phone? Did you send a text message? Check your email? Read any articles? Challenge someone in Words With Friends? If you said ‘yes’ to any of these, chances are that you may be one of the rapidly growing segment ofperpetually connected customers that Forrester has been talking about. Welcome to the club!