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Being able to get information quickly is becoming the trend for Americans, so it’s no question whyquick response (QR) codes have exploded onto the scene. For those who are unfamiliar, these little codes were created in Japan in 1994, and they quickly spread to the U.S. because there are quite a few benefits:

QR code scanning - once the domain of the younger crowd - is becoming more evenly distributed across various age groups, according to [download page] data released by

There is a piece of logic that has been missing for why so many consumer eyeballs can be found rapt to mobile screens of all shapes, sizes, and operating systems, but the proportion of marketing and advertising spend does not correspond to that huge volume of pupils and wallets. Why is that?

The rapid embrace of smartphones by teenagers will likely have significant and lasting repercussions for the web, the browser, the PC - and all that these touch.

As the world’s biggest brands hustle to keep pace with the consumer rush to mobile, several clear trends are emerging.Mobile devices are inherently personal, rarely more than three feet from our bodies.

exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns

When it comes to mobile marketing, not all strategies are created equal. While many brands have attempted to connect with users through a mobile device, not all

Think about the past 24 hours: What have you done with your mobile phone? Did you send a text message? Check your email? Read any articles? Challenge someone in Words With Friends? If you said ‘yes’ to any of these, chances are that you may be one of the rapidly growing segment ofperpetually connected customers that Forrester has been talking about. Welcome to the club!

At this year's Mobile Web Congress in Barcelona, exhibitors showcased everything from phone devices, components and backhaul infrastructure to payments, apps and accessories

“By 2014, mobile internet should take over desktop internet usage,”  that’s one of the key points in a recent infographics containing various stats on

QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers.  Released last month, eMarketer’s latest statistics  showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement.  Another indication of printing trend research (released by Nellymoser) reported thatresponse rates are higher with QR Codes than direct mail.

Bold sales and usage predictions about mobile consumers may still be up in the air, but there are 5 reasons why you need to think about mobile NOW. Will

QR Codes have been successfully used to raise funds for a small museum (Museo de la Semana Santa) in Antigua Guatemala (a UNESCO World Heritage Site). Over a million tourists gather to watch the annual Holy Week (Semana Santa) processions which are considered to be among the most spectacular and elaborate in the world. Locals work together for days to make highly decorative sawdust carpets (alfombras) for the processions to walk over, destroying them in the process (image below).

QR codes are plastered on advertisements, billboards, business windows, and products. They appear to be very popular among marketers, although it’s rare to see anyone actually scanning one.

How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major...

In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs,

As the rumors continue to build regarding a release from Apple, predictions are being made about benefits. Rumors are mounting regarding an upcoming release of a smart watch powered by Apple’s iOS,

Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The adv

The QR code trend is alive and well, with the launch of an interactive virtual wall targeting Australian children by discount department store, Target, in tandem with Disney. 

QR Code Revolution
Quick Response (QR) codes are already being used by quite a few brands, but 2013 will be the year that most companies start creating and offering the smartphone-scannable tech to shoppers. The codes can provide offers in-store and online, as well as offer additional product information from the Internet about the products.

QR (quick response) codes have opened up a new avenue for marketers to increase and measure engagement with consumers. With so many uses and tangible benefits, it's no wonder QR codes are becoming more popular each year.

Mobile marketing sees competition between QR codes and NFC The world of marketing has changed with the rise of mobile technology. Advertisers began to adapt to this change years ago by adopting new w

Blog post at Blogging Tips : Is your blog optimized for mobile devices? If it isn’t yet, then you’re missing out on a lot of views, shares, and comments from read[..]

You know a marketing campaign was really good if we’re still talking about it years after the fact. Prior to the release of director Christopher Nolan’s